Robert Andrews

CANNES — Over the last few years, the industry has heard a lot about “purpose-driven marketing”. But, in a world that is still created by people, purpose has a much wider, deeper and earlier resonance. In this video interview at Cannes Lions with Tameka Kee for Beet.TV, Najoh Tita-Reid, Global Chief Marketing Officer, Logitech, describes how […]

CANNES – If you thought Mastercard’s brand revision was just about the logo, think again, listen up or… have a sniff. For Raja Rajamannar, Chief Marketing Communications Officer & President, Healthcare Business, Mastercard, marketing has to go “multi-sensory”. That means appealing to ears, noses, tastebuds and skin receptors. Sensory clutter “When we are trying to reach […]

CANNES – At the start of every episode of The Minimalists, one of the most popular podcasts in the world, listeners hear the hosts declare: “Advertisements suck.” That is the kind of battle facing marketers, as a generation of mindful media consumers grows tired with interruption and commercialization. But many in advertising recognize the concern. In […]

CANNES – A year after creating a new division wrapping together its various content plays, Warner Music Group is also working on launching its own over-the-top (OTT) TV offering. WMG launched WMX in November, transforming the former WEA (Warner, Elektra, Atlantic) division as a services unit, describing it as “a next generation services division that will connect […]

Can KPM help CPGs hit KPIs using CTV? If you’ll excuse the acronym soup, the answer appears to be “YES.” Kroger is the latest retailer leveraging its own customer loyalty data to help brands buy winning ad campaigns. In this video interview with Beet.TV, Halli Goddard, Advanced TV Lead, Kroger Precision Marketing (KPM), explains why […]

CANNES — Recession? What recession? From where Sir Martin Sorrell is sitting, the omens are still good. The former WPP CEO, now executive chairman of his own S4 Capital, is a reliable soothsayer and business bellwether when it comes to the economy and advertising. In this video interview with Beet.TV editorial advisor Jon Watts at […]

CANNES — In recent years, many ad buyers swerved news sites, spooked that the negativity of reality may somehow create negative brand correlation. Thanks to the education work of many publishers and vendors, the industry may now be emerging from that period. And that’s for good reasons, says Mindshare North America CEO Amanda Richman. In […]

CANNES — A quarter after acquiring TVSquared and a half-year after going public, video ad-tech firm Innovid is rolling out a new software suite for cross-platform advertising. InnovidXP combines ad serving data and creative personalization, backed by sight of a billion daily TV impressions delivered to 95 million homes. In this video interview with Beet.TV, […]

CANNES —  The Cannes Lions festival can be a vantage point from which executives see and advance media’s emerging trend lines. For Matt McLeggon, that means workflows coming together, just as it meant those executives coming together at the festival. In this video interview with Beet.TV, McLeggon, senior vice president of advanced solutions at ad-tech […]

CANNES – If Cannes Lions was about creativity, now it’s also about connectivity. At the festival in the south of France, ad-tech firm FreeWheel launched new integrations allowing advertisers and publishers to match their own first-party IDs to commonly-used ID technologies’. In this video interview with Beet.TV, Christopher Glover, VP, Marketing, FreeWheel, explains the news. […]

CANNES — Media measurement panels may get a bad rap in an era of refined data acquisition. But Nielsen thinks they can help increase diversity in the counting. In this video interview with Tameka Kee for Beet.TV, Jamie Moldafsky, Chief Marketing & Communications Officer, Nielsen, explains her thinking. Include all “We are the most diverse […]

CANNES — A busy 2022 just got more connected for ad sell-side platform (SSP) Magnite, as it announces a new partnership to use LG Ads Solutions’ TV-viewing data. The TV maker’s automatic content recognition (ACR) data will now be used for planning activation, measurement and advanced analytics across its SSP software. In this video interview […]

CANNES — For many attendees at Cannes Lions, the numbers that indicate optimum campaign performance may come a close second to a cocktail on the Croisette. But, for Ashwin Navin, CEO & Co-Founder, Samba TV, the hills overlooking the event site are the perfect place to see the future. In this video interview with Beet.TV, […]

In a big research exercise, IBM had already found that digital ad algorithms can exhibit bias toward particular groups. Now it wants to open-source a solution. Last year, IBM ran its AI Fairness 360 (AIF360) toolset, which aims to uncover unintended biases in machine learning workflows, on 10 million impressions of an Ad Council campaign, […]

In the new “merchant media” wave, ecommerce operators are discovering they can turn their store sites into vehicles that capture audience data for ad targeting. But Amar Goel thinks they can go further. In this video interview with Beet.TV, Goel, Founder & Chairman, PubMatic, says visitors to ecommerce sites can be snared from publisher sites. Publisher […]

Fresh from a host of announcements, sell-side ad platform provider Magnite says it has been picked by DIRECTV for programmatic ad sales enablement. The company will extend programmatic automation to DIRECTV’s traditional TV inventory. That will start with on-demand, working work enabling linear for programmatic by next year as a goal. We're excited to announce […]

A couple of years ago, it was a game played by Amazon and a couple of the very biggest retailers. Now retail media networks have become so big they are also getting complicated. In this video interview with Beet.TV, Greg Stevens, GM at GIG Retail, a specialist focused on merchant media, explains what needs to […]

EMarketer says 2022 will be “the year of retail media networks“, with US spending growing another $10bn to $41.37bn, representing 17.2% of total US digital ad spending. To get there, however, many brands are going to have to learn how to operate in the new environment. That is according to Abi Harmon, Chief Customer Experience […]

The wind-down of traditional digital ad identifiers like cookies has caused the ad targeting world to splinter. Mark Connon wants to put it back together. In this video interview with Beet.TV, the GM of ad-tech firm Tapad says the new wave of ad identifiers needs a translation layer. Experian taps Tapad Experian in November 2020 acquired Tapad, […]

After a rough couple of years for the economy, a phase which may yet be worsening on the markets, one shining light for marketers may be the growing proximity of advertising to direct commerce opportunities. Live and social commerce is starting to show tremendous growth, whilst retail media networks are giving brands and retailers alike […]