Robert Andrews
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on […]
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
SAN JUAN, Puerto Rico – If connected TV is going to make good on its promise to bring super-targetability and automation to TV advertising, it had better eliminate faux pas in ad placements. In this video interview with Beet.TV at Beet Retreat San Juan, Tom St. John, Head of Partnerships, Beachfront Media, says, too often, […]
Connected Creative Is The Conduit: Innovid’s Hogue
SAN JUAN, Puerto Rico – The new arsenal of TV and video ad targeting tools is allowing ad buyers to precisely refine their media plans for the proliferating world of connected TV (CTV). But effectiveness doesn’t just come from shovelling the same old 30-second commercials into targeted environments. In this video interview with Beet.TV at […]
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
SAN JUAN, Puerto Rico – With dozens of new-wave measurement providers vying to count the future of TV, what should a broadcaster or publisher be looking for. In 2022, there is a Cambrian explosion of new video currencies and measurement techniques. In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Jonathan […]
Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
SAN JUAN, Puerto Rico – In a media world that can sometimes seem deceptively like digital before it, how can the new crop of software firms facilitating ad buying best cater to their customers? Through a range of partnerships that support diverse media plans. That was the view delivered by Matt McLeggon – Senior Vice […]
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
SAN JUAN, Puerto Rico – In a fiercely competitive business, can media operators move forward by coming together? The new wave of media measurement systems seems to be more about joining together a string of new data providers and other partners than going into battle. In this video interview with Zach Rodgers at Beet.TV’s Beet […]
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
SAN JUAN, Puerto Rico – If you thought TV and billboards were entirely different media channels, think again. In the emerging world of digital out-of-home (DOOH) advertising, electronic signage installations are staring to borrow from the same palette as connected TV. In this video interview with Furious Corp CEO Ashley Swartz for Beet.TV’s Beet Retreat […]
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
SAN JUAN, Puerto Rico – In a further sign the media landscape is evolving to help advertisers understand the actions TV viewers take after ad exposure, EDO Inc, a provider of such data is raising an $80 million funding round. The new money comes from LA media investor Shamrock Capital, following an earlier $12 million […]
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
SAN JUAN, Puerto Rico – Could video games be a Trojan Horse to ad success? Christa Carone thinks so. In this video interview with Zach Rodgers for Beet.TV at Beet Retreat San Juan, the president of new ad-tech firm Infillion says it could be the next big trend. Game ads rising Infillion-acquired true[X] pioneered the […]
Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
SAN JUAN, Puerto Rico – Can a dishwasher maker clean up when it comes to TV ad targeting? Serge Matta thinks so. As president of LG Ads, Matta is driving the electronics maker to leverage its substantial TV footprint as a key ad sales intermediary. In this video interview with Scott Schiller for Beet.TV at […]
Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
SAN JUAN, Puerto Rico – If big national TV companies and brands had been struggling to move beyond linear television, spare a thought for local operators. They have much to gain, but have typically been hampered by lagging adoption of key TV ad-tech and relatively more complicated systems challenges. In this video interview with Beet.TV’s […]
Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
SAN JUAN, Puerto Rico – Over decades, TV evolved to rely on a 30-second ad model. But, for the new breed of platform operators that own the underlying screen operating system, the opportunities are broader than that. In this video interview with Beet.TV’s Robert Williams at Beet Retreat San Juan, Rachel Helfman, Head of Creative […]
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
SAN JUAN, Puerto Rico — TV advertisers no longer have to base their ad performance off best guesses and rough media mix modelling. In the new age of connected TV, broadcasters are guaranteeing to reach ad buyers’ specific audiences, and some in the industry are even beginning to guarantee specific outcomes, from website visits to […]
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
SAN JUAN, Puerto Rico – In 2022, media owners are testing out new ways of measuring their consumption, new currencies with which to sell their inventory. But, in the alt.currency movement, what exactly makes a good currency? In this video interview with Jon Watts for Beet.TV at Beet Retreat San Juan 2022, Lisa Ciancarelli, VP, […]
UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
SAN JUAN, Puerto Rico – As the season of spring rises, many in the media industry are hoping for a fresh start. One of the leading post-cookie targeting candidates is brewing a new version. Media owners are pondering building a streaming business on live sports, just as they did with linear. At the apex of these, […]
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
SAN JUAN, Puerto Rico — This is the year when multiple TV MVPDs are trying out a range of new measurement provider. But, with so much talk about new currencies and measurement solutions, how can companies navigate the options? Bryan Goski, VP, Enterprise Solutions, VideoAmp, says it is important to look for a future-facing option. […]
To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
SAN JUAN, Puerto Rico – Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services — whether they are traditional or new AVODs — that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called […]
Human Is The Answer: AppScience’s Lum On Media Measurement
SAN JUAN, Puerto Rico – Suddenly, in media measurement, all bets are off. Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels. For Helen Lum, EVP, AppScience, the […]
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
SAN JUAN, Puerto Rico – The idea seems so simple – reach the right audience, through the richest screen in the house. But, for many ad buyers, embracing the real potential of connected and over-the-top TV (CTV and OTT) is proving harder than it looks, In this video interview with Beet.TV, Craig Berlingo, Chief Product […]
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
SAN JUAN, Puerto Rico – Richie Hyden is on a quest to make sure video and TV content can be mined, understood, targeted against and relevant. The co-founder and COO of IRIS.TV, a contextual targeting enablement software company for video, is fresh from having just signed a partnership to continue that journey. In this video […]