Robert Andrews

SAN JUAN, Puerto Rico – As cookies crumble, could machine learning put the pieces back together for advertisers? That’s what digital ad marketplace TripleLift thinks, as it announces its planned acquisition of 1plusX, a Switzerland-based company that helps enrich first-party datasets with predictive modelling in a privacy-compliant way. In this video interview with Beet.TV at Beet […]

Another year, another US midterm election. But the 2022 cycle is one marked by contradictory media trends. On the one hand, the deprecation of device identifiers challenges candidates trying to target individual voters. On the other, the rise of connected TV (CTV) and over-the-top (OTT) services makes the influential TV screen supremely targetable. In this […]

SAN JUAN, Puerto Rico – Little by little, ad buyers are getting a richer and richer range of signals they can use to buy ads in connected TV (CTV) environments. In the latest example, LiveRamp, IRIS.TV and SpringServe are partnering to bundle together contextual video data and audience data. In this video interview with Beet.TV, […]

SAN JUAN, Puerto Rico – As Beet Retreat 2022 got underway in beautiful San Juan, Puerto Rico, “fluidity” was on attendees’ lips. LiveRamp’s Jay Prasad has been writing and talking about the concept, in which TV networks and advertisers can make good on ad spend using digital if an initial GRP-based ad buy is unable […]

Russia’s invasion of Ukraine has sparked renewed debate about advertising placement in news. Applebee’s recently apologized after its light-hearted commercial interrupted and overlaid CNN’s coverage of the conflict, while other brands are now using software to swerve such inventory. In this video interview with Beet.TV, Phil Schraeder, CEO, GumGum, says contextual ad targeting tech offers […]

If the acquisition of US TV station operator Tegna by Standard General for $5.4 billion is anything to go by, local TV can still be big business. Although it has lagged national ad sales’ increasing use of advanced TV targeting tactics on some fronts, lighting up local with similar capabilities is a fascinating and lucrative […]

In early 2022, TV companies and advertisers are working hard to introduce new measurement currencies for the medium. But what if oversights meant that the new methods ended up being just as inaccurate as before? That is the fear for Donna Speciale, President, Sales & Marketing, Univision. Discussing data In this video interview with Beet.TV, Speciale, […]

Every brand wants to out-do its competitors. But, in the advertising services sector that helps brands reach higher, it is increasingly about coming-together rather than competition. Christa Carone, President of newly-formed Infillion, says she is heading to Beet Retreat San Juan in pursuit of partnerships. Her company was recently formed out of a merger of […]

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]

If you had told TV advertisers, a couple of decades ago, that they would be able to custom-target ads at individual households in real-time, they might have laughed you out of the room. But dynamic creative optimization (DCO) in connected TV (CTV) is no laughing matter. In this video interview with Beet.TV, Charel Maclntosh, Head […]

In an industry that depends on connections, integration and collaboration are critical. But those connections aren’t only digital. At the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, decision-makers come together to debate and thrash-out new working relationships. In this video interview with Beet.TV, Matt McLeggon, SVP, Advanced Solutions, […]

In a year which will see the ushering-in of new TV measurement paradigms, the industry is coming together to thrash-out the future. The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, March 16 to 18, 2022. In […]

Many in the industry think the new era of connected and advanced TV services and advertising capabilities also means as much pain from fragmentation as it does investment opportunity. But Mali Moran also thinks the opposite could wind up being true. In this video interview with Beet.TV, Moran, Group VP, Product Strategy, Spectrum Reach, explains […]

If you thought that the latest chapter for Yahoo, following its recent sale by Verizon, would be played out in the shadows, Elizabeth Herbst-Brady has something to say. Verizon sold its Verizon Media Group for $5 billion to Apollo Global Management, a private equity firm, in a deal which closed in September. In this video […]

Until now, the promise of targeted TV advertising has been held back by its available time slot within cable systems. But that is about to change, as Canoe Ventures announces four national programmers – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – are enabling expanded national addressability. In this video interview with Beet.TV, Noah Levine, Head of […]

Vizio has been building itself a powerful offering in the application of its viewer data for ad sales on its platform. Now it is ready to extend the offering off the platform, too. In this video interview with Beet.TV, Oz Lang, vice president of product management at the TV maker, explains a just-announced deal through […]

After a “decade” preparing its big cross-platform measurement future, comScore is giving customers each piece of the puzzle as soon as they become available. The company recently announced Comscore Everywhere, what it’s calling “a true single-source unified cross-platform measurement solution”. In this video interview with Beet.TV, comScore chief commercial officer Chris Wilson explains how and […]

The Big Bang that began when the internet was unleashed on consumers shows no sign of abating. A proliferating number of digital media platforms is delighting audiences – and making a headache for communicators. In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity. Different […]

If some in the industry were hoping the current proliferation in new media measurement currencies would settle down in to consolidation, Justin Rosen has some news. Recently, the energy about the TV industry moving beyond its traditional Nielsen measurement system crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing […]

Measuring US TV consumption for advertisers used to be so simple. With Nielsen, there was really only one game in town. With on-demand and the proliferation of multiple streaming platforms, that hegemony is under attack. This is the year when multiple TV MVPDs are trying out a range of new measurement provider. In this video […]