Robert Andrews

2022 should be the year when addressable TV buying infrastructure is fully switched on. At least, that is the hope of Ishani Patel, Strategy & Business Development, DISH Media. In this video interview with Beet.TV, Patel explains her hopes for the year. Addressable roadmap DISH has enabled three broadcasters to sell addressable ads on its […]

It is a different year, but conversations about likely dominant platforms once again occupy media watchers’ thoughts. This year, perhaps more than most, however, change is in the air. In this video interview with Beet.TV, Nii Ahene, Chief Strategy Officer, Tinuiti, a performance digital marketing agency, says he sees three big trends emerging: the rise […]

Samsung Electronics’ entertainment ambitions don’t stop at becoming the gateway to TV content. At this year’s Consumer Electronics Show, the tech giant announced its foray into gaming, too, the Samsung Gaming Hub. In this video interview with Beet.TV, SVP Sang Kim explains the big idea. First step to cloud “If we look back the past […]

The new world of advanced TV ad targeting is an open field. In this video interview with Beet.TV, Marc Cestaro, VP, Advanced TV, North America, InfoSum, says the optimum strategic approach is not yet known. But he says one thing is for sure – privacy, data and integration are critical. Sum of data InfoSum allows […]

Not so long ago, retailers were merely the advertisers. Now, in the world of ecommerce, they have become the ad network, too. That is why more and more ecommerce operators are transforming into ad destinations. In this video interview with Beet.TV, Jess Huang, Partner, McKinsey & Co., explains the trend could soon turn into a […]

With connected TV, advertisers are standing at the gateway of an advertising ecosystem powered by treasure troves of viewer data. But they need to be able to effectively measure that data alongside other platforms’ to achieve cross-channel simplicity. That is according to Lizzie Wiltshire, Head of Client Solutions, Samsung Ads. The CTV advantage In this […]

It seems so straightforward – deliver the right ad to the right person at the right time. But, in the era of infinite connections and myriad possibilities, Kevin Lemberg thinks you should get ready for unending complexity. In this video interview with Beet.TV, Lemberg, Head of Partnerships, Advertising Suite, Comcast Technology Solutions, explains why he thinks […]

DSP or SSP? Your choice of ad-tech software is dictated by your position in the marketplace. But some people think there is much to be gained by having sight of both sides. In this video interview with Beet.TV, Kenneth Suh, Chief Strategy Officer, Unruly, explains why. Combatting confusion Unruly is a supply-side advertising platform (SSP) acquired by […]

UPDATE (February 7, 2022): TVSquared announced it has signed a deal to be acquired for $160 million by Innovid, which raised money by going public in December. The pair say the deal creates “a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server”. With TVSquared CEO […]

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing. Stephanie Dorman wants to help them do both. In this video interview with Beet.TV, the chief customer officer at Mediaocean says brands and agencies are searching for answers to some big […]

LONDON – Discovery is preparing to launch a new way for ad buyers to measure audiences for all its content, even when it starts with views through third-party linear distributors. The TV company says some of its UK content is shown through Sky and Channel 4. In this video interview with Beet.TV, Katie Coteman, VP, Advertising […]

In the modern world of ad targeting, it seems every vendor, buyer and publishers is focused on audience “identity”. But, with so many organizations offering “identity” services, what does it all mean? In this video interview with Beet.TV, Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion, argues that sales pitch has become “too […]

Once upon a time, it was the dumb box in the corner of the room. Now, thanks to digitization and internet connection, the humble TV is collecting vast quantities of audience data, usable for ad targeting. In this panel discussion, three executives at the coalface of the quest for TV ad data tell Beet.TV editorial […]

Not so long ago, many big media buyers just wanted a “premium” audience. By and large, that meant big, mainstay media houses that could deliver a scaled audience. But, in this video interview with Beet.TV editorial adviser Jon Watts, one man at the center of the ad data revolution says “premium” has been rebooted. Data […]

Imagine a world in which advertisers only paid for TV ads if they actually generated the expected returns. That is the world LG Ads is now joining, as the unit launches a range of guaranteed, outcome-based ad offerings for 20 million US connected TV sets, mobile and web. In this video interview with Beet.TV, LG […]

A few years after P&G’s marketing chief called for a massive clean-up of the advertising ecosystem, how is the multi-national; company faring? In this video interview with Zach Leonard for Beet.TV, the company’s senior director of global brand building and media innovation, Eric Austin, explains his approach. Guiding lights He has “three guiding principles” for […]

LONDON – Key players in UK commercial TV are gearing up to adopt NBCUniversal’s CFlight currency metric for cross-platform advertising. Sky, ITV and Channel 4 will each adopt the standard. In this video interview with Beet.TV, Olivia Abraham, VP, Commercial Accounts, The Addressable Platform, ITV, explains why it is so important. Total-TV view “The industry […]

Roku had the ad space, now it has the ability to fill them. It is 10 months since the TV platform launched Roku Brand, Studio, a team helping produce new creative ad formats and programming tailored to the device. In this video interview with Beet.TV, Roku’s Rachel Helfman explains how it is going. New-screen content […]

It may be in the earliest throes of creation, but Meta is already hoping to entice brands and ad buyers into the metaverse. The rebooted Facebook owner’s agency relations team is already warming up the ad community. In this video interview with Beet.TV, Jason Dailey, director, head of agency at Meta, explains a three-staged evolution […]

For Mediaocean, 2022 may have started with the cancellation of its planned big events at Consumer Electronics Show in Las Vegas. But, after quickly pivoting to digital delivery, the company is forecasting ad buyers, too, will be leaning into new channels. In this video interview with Beet.TV, Mediaocean chief marketing officer Aaron Goldman explains what […]