Robert Andrews

OTT, CTV, SVOD, FAST – whichever acronym you care to use, there’s no escaping the fact that each is just another variant for the same thing, television. For all the industry’s contortions to make the new TV ad infrastructure work, the end result – TV ads – looks an awful lot like the old world […]

One of the ad industry’s great soothsayers expects digital spending to be the ad industry’s major driver in 2022, as economic growth tails off. But Sir Martin Sorrell thinks the industry could be growing faster if companies got their marketing data fit for purpose. Former WPP CEO Sorrell’s S4 Capital this month completed its latest […]

The last few years of connected TV growth may have been marked by an explosion in subscription VOD consumption. But the rise of ad-supported streaming (AVOD) options also opens the door for consumers looking for lower-cost options. In this video interview with Beet.TV, Darren Sherriff, VP, Advertising Technology Solutions, Fox Networks Group, says that means […]

In the emerging world of advanced TV advertising, it isn’t just the ability to use and match audience data that is of critical importance. The speed with which that can happen plays a crucial rule in the efficacy of such campaigns. In this video interview with Beet.TV, Jessica Hindlian, SVP, Identity & Partnerships at TVSquared, […]

LONDON  –  After years of promise, the theory of customizing TV ads for different targeting criteria and different creative imperatives is finally becoming a reality. To take the benefits of addressable TV advertising to a wider set of brands, WPP’s GroupM has partnered with its sister agency Hogarth Worldwide to create what it is calling […]

It is going to be a year of advertising growth and ad currency proliferation. But, for simplicity’s sake, Dani Benowitz hopes the latter ends up contracting. At the end of the year, MAGNA published its 2022 forecast for advertising spend, expecting 13% US growth. In this video interview with Beet.TV, US president Benowitz explains the dynamics […]

Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone […]

If you want to know what’s really happening in the evolution of TV ad pricing, ask a man who can see almost every TV ad invoice in America. In this video interview with Beet.TV, Ben Tatta of ad price intelligence provider Standard Media Index says ad buyers are adding OTT channels on to conventional linear […]

LONDON — LoopMe, an outcomes-based advertising platform, plans several new outcomes for itself, after taking a big $120 million funding round. The new money comes from Mayfair Equity Partners and values LoopMe at $200 million. Previous rounds had totalled $32.2 million, according to Crunchbase. In this video interview with Beet.TV, Stephen Upstone, CEO and Founder, […]

So far in the evolution of streaming TV, the majority of the focus has been around on-demand consumption. But live viewing is growing fast, as IP delivery becomes normalized as a delivery channel. In this video interview with Beet.TV, Katie Evans, Chief Operating Officer, Magnite, says that means a number of new technical hurdles MVPDs […]

January 2022 is shaping up to herald a Cambrian explosion of new video currencies. NBCUniversal says it has picked iSpot.tv as its first cross-platform Certified Measurement Partner for cross-screen video, starting with a “test-and-learn” approach for the “alternative currency” with Publicis Media this Q1. That will lead to “massive pilots” for the 2022 Olympic Winter […]

When it comes to the new ad opportunities presented by connected TV, the execution types are broad. But companies that want to make a splash on the new screen can start with one simple addition. That is according to one woman whose team is helping brands convert their ad creatives for CTV. Cracking the code […]

Global TV and digital ad buyers that want to buy across international borders are getting a leg-up from a partnership between the US’ NBCUniversal and Europe’s RTL AdConnect. Announced today, the partnership will help NBCUniversal offer its advertising customers the ability to extend their ad footprint internationally, by representing what RTL AdConnect calls its Total […]

As sections of the ad industry pivot away from so-called “proxy metrics”, many are leaning into two different kinds of marketing measurement – actual ad outcomes, and attention tracking. For upper-funnel brand goals, that second one is important. In this video interview with Beet.TV, Chrissie Hanson, Global Chief Strategy Officer, OMD, tells The Project-X Institute […]

After a few years in which Sky’s AdSmart was the main game in town, the UK’s advanced TV advertising opportunity is hotting up. The industry is seeing a combination of collaboration and measurement upgrade. In this video interview with Beet.TV, Emma Moorhead, General Manager, Wavemaker UK, tells The Project-X Institute executive director how the market is […]

LOS ANGELES — It is now an industry whose transactions are mediated by a host of platforms. But Hans Fischmann thinks media buyers and sellers should work more directly. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV, Fischmann, SVP, Sales Solutions, Operative, says both sides need to focus on their relationship. […]

After a year in which the consensus around traditional media measurement splintered and moved into the future, Nielsen has a big 2022 ahead. The company is advancing a product line-up it hopes answers industry demands for cross-media measurement. In this video interview with Beet.TV, Nielsen chief operating officer Karthik Rao talks about two of Nielsen’s […]

Pilots have begun in which the ad agency Dentsu will test using VideoAmp metrics, not Nielsen or Comscore, to measure ViacomCBS viewership. It is one more way in which media and agency businesses are looking for an alternative to traditional measurement. In this video interview with Beet.TV, Brad Stockton, SVP, US National Video Innovation, Dentsu, […]

LOS ANGELES — Its smart TVs offer some of the best value in the market, so combining a direct ad offering with a growing sales footprint is proving powerful. Vizio, which has steadily built itself into a leading TV electronics brand, is now transforming itself by helping advertisers go directly to viewers of Vizio screens. […]

Discovery bought a 10% interest in OpenAP, the ad-targeting consortium whose owners include NBCUniversal, Fox and ViacomCBS. The media companies founded OpenAP in 2017 to create tools to help brands harness consumer data to improve the targeting of their advertising campaigns among several TV networks. Discovery in April had integrated OpenAP’s OpenID identifier for cross-platform […]