Robert Andrews

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

In recent years, the prevalence of audience data has revolutionized the ability to target digital advertising. But now the set of capabilities and consequences produced by that data is changing shape. What will the future look like? That is what “Data: Powering CTV for Marketers,” our recent Beet.TV leadership series presented by Sabio, set out […]

It has been a few years of tremendous disruption, in both the business and social environment and in the way marketers must adapt to changing media consumption dynamics. How can they best respond? By uniting their previously disparate business strategies and thinking on their feet, according to one veteran marketing agency leader. In this video […]

A year and a half ago, the TV industry was talking about the end of the upfront, that annual season of pitches made by networks to ad buyers for year-ahead business. The new pandemic had startled brands, causing many to press the pause button on ad spending – particularly upfront ad buys. Fast-forward, however, and […]

As one of the world’s largest investment finance companies, JPMorgan Chase is obviously discerning when it comes to making the right spending choices. That is why the company is becoming so interested in advertising through connected TV (CTV) channels. In this video interview with Beet.TV, JPMorgan Chase’s chief media officer Tracy-Ann Lim explains why she […]

LOS ANGELES – The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.tv and Amagi. Amagi, which helps bring streaming channels to CTV platforms, is partnering with IRIS.tv, whose technology mines video for data that can be passed as ad targeting signals, to enable contextual targeting […]

CHICAGO – For a company that is well versed in tracking spending, TransUnion certainly knows how to finance an acquisition. Its planned acquisition of ad identity resolution company Neustar for $3.1 billion, announced Tuesday, would be its fourth in the space in the last couple of years. In this video interview with Beet.TV, TransUnion’s EVP […]

The world of digital marketing has changed incredibly in the last few years, with new data-driven opportunities to reach consumers. But there are still some flies in the digital ointment. That is the view of Andy Davidson, head of analytics and data strategy at Engine Group, a company that uses audience data that helps advertisers […]

In the last couple of years, the ad industry has undergone some of its most profound ever change. New limits from privacy regulation and shifts in consumer behavior provoked by the rise in ad-free media are redefining advertising. In this video interview with Beet.TV, Peter Sedlarcik, managing partner for Havas’ Media Group’s health practice, explains […]

Kasha Cacy knows that many of the advertiser opportunities on offer today may seem to nestle on disparate islands. But, through her agency Engine Group, Cacy wants to help brands get the best of both worlds. In this video interview with Beet.TV, Engine’s CEO describes how she wants to connect the dots for clients. TV […]

After a couple of years of performance anxiety followed by a period of fretting about digital identifiers, ad-tech companies are the darlings of financiers again. This year, a glut of companies have gone public or otherwise raised new money, thanks to a combination of private equity enthusiasm and the new trend in Special Purpose Acquisition […]

In the latest indication that ad-tech companies are trying to make ad targeting more privacy-compliant in the new regulatory environment, VideoAmp has struck a partnership it says changes the way data comes together. VideoAmp will work with Snowflake, a cloud data storage company, to offer “multi-party cloud environments” for data collaboration – effectively, a way […]

CHICAGO – After a series of acquisitions in the last couple of years, consumer data company TransUnion is wrapping its units together into one, and “retiring” three former brands. The company had acquired Tru Optik, Signal Digital and TruSignal, as it built out its own ambition to provide consumer and household data to power ad […]

With traditional TV viewership declining, ad executives are looking to internet-connected TV (CTV) to pick up the slack. But, whilst CTV purports to enhance reach and control the frequency of ad exposure, what is the reality? That is the question CTV ad software supplier Innovid set out to answer when it undertook research into the […]

When TV viewing and advertising begins to look and function like digital advertising, how safe is the environment for brands to be in? Brand safety concerns once plagued digital display and online video inventory. They have been somewhat soothed by brand safety software. But, as conected TV rises, some of the same concerns are arriving […]

It’s the hot new financing trend for ad-tech companies hoping to go public, but what exactly is a SPAC? Special Purpose Acquisition Companies (SPACs) are becoming a popular way to do an IPO. It is “essentially a shell company set up by investors with the sole purpose of raising money through an IPO to eventually […]

A month after raising $270 million in its IPO, ad verification company Integral Ad Science (IAS) is spending almost that much to buy a further step into the world of connected TV (CTV). IAS announced it had acquired Publica, a CTV ads server platform, for $220 million in cash and stock. Now it plans to […]

In 2021, digital ad supply isn’t enough. Today, ad buyers want to know the provenance, the pathway and the performance of that inventory. If those are the three Ps of the practice known as supply path optimization (SPO), then here is another framework. In this video interview with Beet.TV, Ashwini Karandikar, EVP, Media, Technology, Data […]

Of the many digital ad buyers now engaged in “supply-path optimization” (SPO), most consider it a quest for efficiency. But what if it could also move the needle on social responsibility? In this video interview with Beet.TV, GroupM VP, Managing Partner, Global Head of Programmatic, explains how SPO is changing. Socially-responsible SPO SPO has risen […]

In the space between mobile and TV, what’s old is new again. Started in Japan in the mid-nineties, QR code were initially popular with the countries NTT DoCoMo mobile carrier. They never quite took off until they were baked into the cameras of iOS and Android. Recently, however, practices like contactless ordering from restaurant menus […]