Robert Andrews

The emerging world of connected TV (CTV) advertising often seems to create as many challenges as it does opportunities. Case in point – the ability to target ads in CTV also creates new management tasks around the traditional TV ad “pod”. That is according to one seasoned video ad-tech exec. In this video interview with […]

Traditional TV viewing may be waning – but TV’s new tricks mean the medium remains an important part of a leading agency’s media planning. That is the view of an experienced advertising exec who has skated on both sides of the ice. In this video interview by Beet.TV guest host Tim Spengler of Amobee, Vinny […]

If a tree falls in a forest, but two observers disagree on what exactly happened, did it really make a sound? That is the key question which has suddenly engulfed the craft of TV measurement, as Nielsen’s admission it may not have measured pandemic TV audiences as well as beforehand has caused TV execs to […]

Cookies may be going away, mobile identifiers may have new controls – but one ad industry veteran says alternative targeting signals are available in the emerging TV and video world. With digital advertising’s traditional signals being reduced in usefulness, many in the industry have looked toward contextual targeting as an alternative. But, in this video […]

VideoAmp has been named as the “data partner of choice” for a new solution Dentsu Media will use to buy linear TV across cable and broadcast. But the partnerships won’t stop there. In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans. DELTA’s […]

Once upon a time, it was derided as the platform for skateboarding dog videos. But now YouTube is the number-two streaming media platform on TVs and amongst the largest beneficiaries of connected TV advertising spend. In this video interview with Beet.TV, Pixability advisor and former Dunkin’ CMO Tony Weisman charts YouTube’s rise – and why […]

A pioneer in the addressable TV advertising space is ramping up to enable the latest incarnation of the opportunity. INVIDI began 18 years ago, helping TV providers enable their ad inventory for targeted buying, primarily through set-top boxes. In this video interview with Beet.TV, Michael Kubin explains what comes next. From box to everywhere “The […]

ATLANTA – As the upfront TV ad sales season gets going, will connected and addressable TV finally make a big splash, or will it fail to convince buyers it doesn’t have to be so complicated? Many in the industry hope the channel can make in-roads during the traditional sales season. In this video interview with […]

The new-wave opportunity to precision-target TV ads at individual households may be novel and may be plagued by operational inefficiencies – but that doesn’t mean ad buyers should sit on their hands. In this video interview with Beet.TV, ViacomCBS’ advanced and addressable ads SVP Mike Dean explains addressable TV is worth a shot, and why […]

TORONTO – If you had told Richard and Maurice McDonald, the founders of McDonald’s in the 1940s, that, one day, they would get to use fine-grain customer data to electronically target fans of particular meals in the palm of their hands, they might have looked at you crazy. But, in 2021, that is exactly what […]

Is it a targeted TV ad, swapped-out in a slot carved out for addressability, or is it a traditional linear TV ad, the same one that was always destined to be played out? Thanks to a new technology that brings control to how commercial breaks are constructed, the answer could be either. In this video […]

The Trade Desk’s new deal with a Publicis Groupe agency division gives it a boost as it aims to popularize its audience identity system across the industry on a non-profit basis. Publicis Groupe’s Epsilon is integrating its CORE ID, a audience identity system for Publicis’ clients, with The Trade Desk-based Unified ID 2.0, a post-cookie […]

Once upon a time, the ability to target ads at individual linear households was confined to just two minutes of local cable air-time per hour. But new services have expanded the addressable ad opportunity. As a result, addressable TV is coming out of the shadows. In this video interview with Beet.TV, WarnerMedia Ad Sales VP […]

Little by little, the advertising world is picking up the pieces left by the deprecation of third-party cookies, creating alternative mechanisms to reach digital audiences. In the latest, Publicis Groupe is partnering with The Trade Desk to integrate their two respective identity solutions. In this video interview with Beet.TV, Joe Doran, chief product officer of […]

LOS ANGELES – IRIS.tv is taking an $18 million Series B funding round to tackle problems in connected TV and online video advertising. The LA company offers a contextual video marketplace which uses natural language processing to automatically add and structure video metadata, helping ad buyers decide which inventory to buy against. In this video interview […]

The promise of using data to bring precision to TV ad planning, coupled with the ability to laser-target ads at specific households, hang like shining incentives around addressable television. But new research undertaken by a team of sell-side TV companies and intermediary tech suppliers channels’ ad buyers concern and confusion. In this video interview with […]

A new report shows ad buyers have a laundry list of changes they would like to see to addressable TV ads, if audience-based buying is to become more popular. But recent changes may suggest some of their prayers may get answered. In this video interview with Beet.TV, Jay Prasad, chief strategy officer, describes some of […]

SAN FRANCISCO – Samba.tv, the company whose software reports TV viewing behavior from millions of American devices, says it has to change tack to cope with changing privacy expectations. Launched in 2008 and backed by investors including Mark Cuban, the outfit works by having software embedded on the chipsets of millions of viewing devices which […]

TripleLift, the ad-tech company that was founded to enable scaled and automated trading of native ad formats for publishers, is taking an investment from Vista Equity Partners to fund its continuing push into connected TV (CTV). Vista, a enterprise software investment firm with 480 private equity deals under its belt, already owns several leading ad-tech […]

Traditional ad-targeting and measurement methods like third-party cookie matching and mobile identifiers are crumbling, it’s true. But many in the industry are not as pessimistic as some may have you believe. In this video interview with Beet.TV, Lisa Giacosa, president of Publicis Media agency Spark Foundry, suggests that the erosion of the accepted infrastructure also […]