Robert Andrews

The withering of the third-party cookies and mobile identifiers that have made up much of traditional digital ad targeting is up-ending the business of marketers reaching audiences. As those methods wane, many ad planners are contemplating the switch from targeting users to targeting the content they read or watch – commonly called “contextual” targeting. But, whilst “context” […]

COVID-19 lockdowns may have reduced the number of commuters listening to radio in their cars. But the future nevertheless looks bright for anyone involved in audio programming. In this video interview with Beet.TV, Michael Smith, NPR Chief Marketing Officer, says the public broadcaster’s podcast listenership is skyrocketing, with digital audio set to diversify still further. […]

If COVID-19 ravaged the world for many, it also seems to have laid the groundwork for change that was previously merely bubbling up. Case in point – newly-cautious brands, looking to prove the effectiveness of spending, appear keener to buy advertising that is based on real outcomes, something connected technology has been promising for the last […]

If new ad formats hold the key to increased media revenue, Andrew Eifler is throwing the kitchen sync at the industry. On top of seven native ad formats and several standard video ad formats, Eifler’s TripleLift is now helping inject advertisers’ virtual products directly into OTT TV content. In this video interview with Beet.TV, Eifler, […]

If fragmentation was the price of scale, would you take it or leave it? That’s the question many buyers of over-the-top (OTT) TV ads have been asking themselves. But, as more opportunities are lit up to deliver targeted ads across the entire US, some are swallowing the challenges – whilst hoping for a more straightforward […]

All machine learning is essentially algorithms trained by humans to spot patterns in data. But humans, too, have to learn how to make the right calls when it comes to training those algorithms. In this video interview with Beet.TV, GiLa Wilensky, president of US at Xaxis, says “ethical AI” is essential. AI’s spectrum of benefits […]

LONDON – A couple of years after the media industry’s great ad transparency outcry sparked, a consensus emerged over why a change in pricing model would be necessary. Cadi Jones is convinced that change – from ad-tech intermediaries taking a percentage of media spend to simply taking a flat, fixed fee – is right. (We […]

Comcast-owned FreeWheel is continuing to expand its buy-side offering by announcing its acquisition of Beeswax. Beeswax offers a “bidder-as-a-service“, a DSP-like ad-buying software that sits in buyers’ own clouds and uses a software-as-a-service pricing model. In this video interview with Beet.TV, FreeWheel general manager Dave Clark explains the rationale behind the acquisition, and how he […]

Until now, the prospect of retailers using data to follow a customer in and out of store, ultimately aiming to attribute an end purchase back to an ad exposure, was a lofty goal – but rather complex to achieve. But two trends are making it a reality: The growing proportion of retail that occurs in […]

When it comes to improving on 2020, there is plenty to be hopeful for. On Evan Adlman’s holiday wishlist? Radically simpler infrastructure for selling addressable TV ads at national scale. In this video interview with Beet.TV, AMC Networks’ senior vice president of advanced advertising and digital partnerships says the TV company is already enabling brands […]

In a tumultuous year, brands could be forgiven for seeking to make savings. And that is exactly what ad agencies are promising them, thanks to new technology which aims to make their marketing more efficient by joining the dots between ad spending and outcomes. But, in this video interview with Beet.TV, Nancy Hall Matterkind, EVP, […]

In the space left by the erosion of digital audience identifiers, brands in 2020 realized they needed to pivot to using first-party data, that which they hold on customers and prospects. But, whilst they understand the principle behind using their customer database in ad targeting, it’s not so straightforward. In this video interview with Beet.TV, […]

For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel. Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both […]

Matthew Kramer wants to sell brands on the power of connected TV – but the paucity of effective measurement is making it difficult, So the managing director or advanced advertising at Omnicom Media Group is making CTV measurement a focus for the year ahead. In this video interview with Beet.TV, Kramer describes the problem – […]

What if the acronym “AI” really stood for “Advertising Intelligence”? That’s the kind of question Orchid Richardson is asking at IAB Tech Lab. As VP & MD, Programmatic & Data Center, at the industry body’s research unit, Richardson is leading an exploratory exercise to codify standards for the application of artificial intelligence in advertising. On […]

LITTLE ROCK –  Third-party cookies’ disappearance act and the tightening controls on mobile identifiers pose a threat to the traditional way in which digital ads have bene targeted. So brands and publishers alike are having to pivot to gaining first-party data on audiences. In this video interview with Beet.TV, Kyle Hollaway, Acxiom VP and head […]

Even when you have one of the most sophisticated data engines in marketing, the COVID-19 means you still have to plan for uncertainty. That is the life of Nick Graham, VP, Insights & Analytics at PepsiCo. In this video interview with Beet.TV, Graham says the beverage company has game-planned several different consumer-economy scenarios as far ahead […]

It was technology that caused the digital ad supply chain to become cluttered and ineffective – so can technology put it right again? In the battle to straighten-out the digital ad ecosystem, artificial intelligence is being leveraged to do the volume of work that humans cannot. In this video interview with Beet.TV, Charlie Archibald, VP, Data […]

If advanced TV ad targeting is to convince more big brands to switch money from conventional TV ad spend, it is going to have to show its effectiveness. Next year, Lauren Bernard wants to help it do just that. As VP, Marketplace Solutions at IPG’s Kinesso knows the medium is often caught between its potential […]

The COVID-19 pandemic may be a nightmare for politicians, businesses, society and a great number of individuals. But, for retailers that were facing challenges targeting customers, the crisis has been an opportunity to grow the data they hold on buyers. In this video interview with Beet.TV, Amy Lanzi, EVP, Commerce Practice Lead, Publicis Groupe, explains how […]