Robert Andrews

For brands that were used to plugging targeting files into their ad buyers, the new world looks a lot different. Deprecation of third-party tracking cookies and limits on mobile ad identifiers are forcing more ad buyers to target more smartly. But, in this video interview with Beet.TV, Sandra Swindle, SVP, CRM Technology Delivery Lead at […]

Advanced TV is the powerful medium that allows advertisers controls over buying TV ads, like targeting, frequency capping and measurement. So far, that promise has also been laced with complexity – connected TV can be as complicated as it is impactful. But Rachel Wallach-Baker, Horizon Next, SVP, Investment, sees improvements on the horizon. Level the […]

SEATTLE – Nielsen may have this week announced its plan introduce the holy grail of media measurement – unified cross-screen measurement – but, with the plan’s full implementation four years away, brands are still left needing to fill the gap. That’s where Sean Muller comes in. The founder and CEO of iSpot.tv, a TV measurement […]

If advertisers weren’t already demanding bang for their buck, COVID-19 economic pressures are prompting them to do so. Time and again, out of the pandemic, we have been hearing executives talk about the importance of guaranteed results and return on investment, in a year when investment in the absence of proven results may seem like […]

For many, the turn of the year is always a time to make plans, to get your house in order, to simplify. For Nielsen, that is no different. This week, the media measurement giant announced a new initiative, Nielsen ONE, that is pitched as a marketer’s best Christmas gift – the unification of all media […]

If 2020 was the year when our foundation was shaken and reset, 2021 may be the year when substantive new growth can occur on top. That is to say, many trends which marketers got interested in last year and now ready to be adopted in earnest in the year ahead. In this video interview with […]

LOS ANGLES – How do you solve ad targeting when the fabric of the practice is being torn up? By dealing with real people. That’s according to one ad agency exec using proprietary technology to maintain audience relationships as accepted targeting methods wane. In this video interview with Beet.TV, Karin Mihkels, EVP, Partnerships & Business […]

CHICAGO – Despite the traditional fabric of ad targeting being torn up, the key relationship between publisher and consumer can be restored by a holy trinity of new approaches. That is according to an ad-tech exec who sees the diminution of third-party cookies and mobile ad identifiers not as a negative but as a turning […]

If you want your ad campaign to produce the end result, a sale outcome, it’s best to start at the beginning, a clear targeting strategy. That is the emerging viewpoint when it comes to the new trend in marketing – outcome-based advertising. And end has a start In this video interview with Beet.TV, Peter Sedlarcik […]

The COVID-19 pandemic has thrown momentum back toward local media planning and buying that had begun to look like a poor relation to national. So Mediaocean, whose software helps advertisers automate their operations, is launching new tools to bring further efficiencies to what it says is still a highly manual process. In this video interview […]

In a global pandemic crisis, doctors are the vital link between pharmaceuticals and patients. But, when in-person visits are shut down, how do medical marketers gain cut-through? In this video interview with Beet.TV, Ray Rosti, chief digital officer of healthcare marketing agency Publicis Health Media, explains how health brands are overcoming the modern ailment of […]

CHICAGO – When businesses’ backs are against the wall, they ask for money to work harder. But, even before COVID-19 threw a spanner in 2020’s works, marketers were already becoming more likely to ask for proof of the effectiveness of every marketing dollar spent. That is a change from the days when they were content […]

CHICAGO – The advertising industry is only just wrapping its head around the necessary and beneficial move from indiscriminate ad targeting to identity-based audience targeting – but now the solutions on offer for the latter already look like splintering. That’s the view of one ad-tech exec who says advertisers may have to accept that what […]

Despite promising to automate TV ad sales – a practice that, for decades, has been carried out manually – programmatic ad sales, even in connected TV (CTV) environments, have remained considerable hands-on. But now we are reaching a tipping point where the majority of CTV ad sales will be programmatically traded. At least, that will […]

If you needed any more proof that digital video was merging with traditional TV, look no further than the latest announcement from Comcast. Last week, it announced that its FreeWheel ad serving tech unit had begun unifying its technology set, with a first stage meaning NBCUniversal now using FreeWheen’s dynamic ad decisioning capability to drive […]

LONDON  –  In the emerging world of addressable TV advertising, the dichotomy for buyers appears to be this – the technology makes buying TV cheaper than ever, yet channel fragmentation means doing so remains burdensome. Addressability allows ad buyers to target ads at particular groups of viewers – sometimes even individual households – thanks to […]

SAN FRANCISCO – They may have come to regard their own customer and prospect data as closely-guarded information. But retails have plenty to gain from sharing their customer data with other organizations. New software allowing that to happen in a way that respects both user privacy and client confidentiality now promises to unlock those benefits. […]

At the end of an otherwise “crazy” year, DISH Media sees a way forward after strong momentum in the growth of addressable TV ad sales. In June, DISH Media told Beet.TV it was selling 60% of ads programmatically. In this video interview with Beet.TV, Kevin Arrix, Senior Vice President, DISH Media, says players in an […]

It is the joint venture that promises to make 20 million New Yorkers available to advertisers at the push of a button? So, how is New York Interconnect (NYI) – a JV of Altice USA, Charter Communications and Comcast – approaching the growing desire of ad buyers to reach TV viewers across all their screens? […]

If you thought your connected TV was fraud-free, Steven Woolway has some data points for you. “We identified – just this year, in the first half of this year – 800 fraudulent apps. That was more than we identified in all of 2019,” says Woolway. He should know. As EVP, Business Development, at fraud and […]