Robert Andrews

BOSTON – The history of online audio is a tale of closed-platform listening. But what if the future was interconnectivity with a suite of advanced audio advertising tools? That is what Nick MacShane believes could pan out. In this video interview with Beet.TV, the founder of media- and tech-focused M&A advisory Progress Partners says the […]

CHICAGO –  If you can make an ad strategy work there, you can make it work anywhere. It’s up to you – but Brad Danaher recommends beginning your targeted TV ad strategy in New York. With connected and addressable TV technology, marketers can buy ads that reach specific audiences. In this video interview with Beet.TV, […]

Dentsu’s veteran 360i agency may have specialist chops in search marketing – but that doesn’t mean the lessons from search can’t be applied to other growth channels. In this video interview, Doug Rozen, 360i Chief Media Officer, says that video no longer has to be used as a top-of-funnel, brand-building channel. Rather, he says, it […]

LOS  ANGELES  –  Despite historically being sold by manual insertion order, ad buyers are now flocking to the programmatic, or automated, sale of inventory. That is according to major-network exec who says buyers are encouraged by technology that puts guide rails and control around the technology. In this video interview with Beet.TV, Abbie Reichner, Programmatic […]

It’s never been a good idea to overlook the value of local media when it comes to popularity with audiences and magnetism for ad buyers and it’s proving to be even more significant after the onset of COVID-19. In this video interview with Beet.TV, Angela Steele, Carat USA CEO, says the pandemic has driven up […]

Thus far, it has helped harmonize how TV networks define their respective audience segments for use by ad buyers. Now the JV that is OpenAP wants to start piecing together viewers themselves. OpenAP’s first act was all about semantics – unifying how the networks described attributes they make available for data-driven buying. In this video […]

2020 was a difficult year for many companies. But it may also end up being a year when those that were able to invest in marketing created a new foothold that catapulted them toward growth. VAB, an insights-driven organization dedicated to answering marketers’ toughest questions, says it pulled a century of economic data and found […]

In the last couple of years, most of the noise about digital ad targeting has been made at the intersection of two channels – video and mobile. But the growth in streaming audio consumption, coupled with the capabilities it affords, is drawing new advertiser interest, reinvigorating an old format. In this video interview with Beet.TV, […]

TV commercials may often seem like they are full of ads for traditional mainstay brands. But TV is now a medium that can drive results even for upstarts, according to a new piece of research. The Halo Effect, a report from VAB and Comcast Advertising’s Effectv, examined direct-to-consumer (D2C) and 50 other brands to discover […]

One of the great promises of connected TV advertising – delivering personalized messages to individual viewer or households. But, before it can get there, the technology will have to overcome in-built identity-tracking deficiencies at a time when some of the digital ad industry’s foremost identity technologies are disappearing. In this video interview with Beet.TV, Jessica […]

With so many media measurement solutions in the marketplace, how could there possibly be room for another? Because few of them manage to bring together a consumer’s entire consumption in a unified system, according to Joanna Drews. Drews is the CEO and co-founder of HyphaMetrics, a new measurement solution provider she says will offer a […]

The company aiming to use blockchain technology to improve the advertising supply chain is itself hoping to add further links to its chain. Blockgraph is a JV of Comcast, ViacomCBS and Charter’s Spectrum Reach that uses the technology behind Bitcoin to enable privacy-compliant sharing of digital ad transaction and effectiveness data between partners. Now it […]

CHICAGO – The new ways in which audience identity are having to factor in advertisers’ playbook will prompt ad buyers to take on new duties that previously were handled for them. That is the view of one agency executive who sees the key theme of 2021 being all about filling the identity gap. In this […]

“Reach people as they cook, study, travel, work out, stream what they love.” That is Spotify’s sale pitch to advertisers. The music and podcast service clocked 185 million monthly active users supported by advertising in Q3 2020 – 31% up on the prior year – as it made €185 million from advertising,  equating to a […]

FORT WORTH  –  Connected TV has the ability to target TV ads at the household level – but, because households in a given area are often similar, often what that means is that ad buyers target local areas by proxy. That is reigniting the practice of local ad sales, even for national brands that, previously, […]

As AVOD connected TV services line up behind SVODs to take their share of eyeballs and ad spend, it seems they are having to roll up their sleeves and get manual. In this video interview with Beet.TV, Tyler Fitch, VP, Advertising Partnerships at Tubi, says that Tubi is building on its heritage in automated TV […]

The addition of TV networks from two more broadcast companies means Xandr’s Invest TV users can now place data-driven linear TV buyers across 52 US TV networks. Invest TV employs a user interface to enable automated buying and unified reach. Earlier this year, AMC Networks, Disney and WarnerMedia became the first programmers offering national linear […]

As traditional ad tracking mechanisms like cookies diminish, the industry is scrambling to reinstate a viable method of identifying audiences. Amongst the leading contenders are “identity graphs”, software-driven collections of data that aggregate a number of signals about users into an inferred profile. In this video interview with Beet.TV, Kemal Bokhari, General Manager, Data and […]

Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes. But, despite the digital-style tactics, many in the industry are craving TV-style familiarity. In this video interview with Beet.TV, Jessica Brown GroupM, Director, Digital Investment, GroupM, says she wants consistent data about her ad buys. TV parity “We […]

In an era of on-demand consumption, many amateur soothsayers would have you believe that “live TV is dead”. Try telling that to the millions who tune in to live televised sport every week. Live linear still commands and audience and, so, broadcasters still think they can command advertisers. In this video interview with Beet.TV, Dan […]