Robert Andrews

LONDON  – Two years after Comcast acquired European satellite powerhouse Sky to sit alongside NBCUniversal in the US, the pair’s knowledge exchange on TV ad targeting is bedding in, leaving them pushing even farther ahead in tandem on a global odyssey. Sky was the incumbent satellite provider in the UK, Germany, Italy and Ireland when […]

TEL AVIV – How do you continue seeing your users when your eyes have been taken away? That is the challenge facing many publishers and advertisers, as Google’s 2022 deprecation of third-party tracking cookies looms. Safari and Firefox have already blocked the practice, which enables cross-domain tracking, whilst Apple has also rolled out a slew […]

The new balancing act in digital media? Successfully gaining identity signals on audiences in an era of identifier deprecation, whilst staying on the right side of privacy imperatives. That is how Samantha Jacobson, Vice President of Strategy and Business Development at Oracle, sees the twin compulsion in ad targeting. In this video interview with Beet.TV, […]

FORT WORTH – With third-party cookies on their way out and the window closing on mobile identifiers, how is an advertiser supposed to target its audience anymore? At home, according to Simpli.fi co-founder Paul Harrison. The deprecation of those cookies plus new use privacy controls introduced to iOS are making targetability more difficult. But, in […]

Despite years of focus on national media buys, there is a renewed marketer emphasis on local TV. That is partly because of a new recognition that different media markets have different qualities and consumers, and partly because people are realizing over-the-top TV (OTT) services have the ability to target at local level – like cable […]

Nielsen expect its latest move in addressable TV will represent “the biggest change to measurement and to the TV currency in at least the last decade”. The company just announced it will add measurement of 55 million addressable devices, including smart TV and set-top box return-path data, into its national TV currency ratings. Specifically, Nielsen […]

INDIANAPOLIS –  Connected TV advertising promises super targeting, frequency capping and attributing outcomes back to view exposures. But, lately, that sales pitch has been searching for a buyer. In this video interview with Beet.TV, Ira Maher, VP, Media Insights & Technology at The Basement, an advertising agency, says buyers have struggled to find quality inventory, […]

PALO ALTO –  Connected TV is booming, offering advertisers powers like household targeting, geo-targeting frequency-capping. But, where automated systems book the ads, there is also a risk of creative ending up in undesirable positions. That is why ad server vendors like Publica are working to introduce optimizations. In this video interview with Beet.TV, Ben Antier, […]

Television and digital media are colliding in the shape of internet-connected TV. For advertisers, that presents the opportunity for enhanced targeting and greater control. But, across the industry, people are learning what works and establishing what CTV should cost. In this video interview with Beet.TV, Lee Doyle of the NitroC agency paints a picture of […]

One of the world’s biggest media-buying agencies is rapidly increasingly its spending on connected TV ads for clients. But GroupM is still kicking the tyres of a burgeoning range of suppliers. In this video interview with Beet.TV, Matt Sweeney, chief investment officer for GroupM US, describes spending trends and his wishlist for platforms. Growing spend […]

PHOENIX – With election campaign ads flooded the TV airwaves, some other TV advertisers are turning to connected TV to get their message across. More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states. In this video interview with Beet.TV, James Moore, CRO of ad-tech […]

Can a “GRP” transform into a “CTR”? The evolution of TV metrics may not be so, well, linear – but Nicolle Pangis believes that television must quickly learn to speak digital’s language if it is to truly benefit from the connected TV opportunity. Pangis is CEO of Ampersand – the initiative of Comcast, Cox and […]

The sale of ads in connected TV environments has reached an “inflection point” because recent advances in software are allowing TV publishers to exert more control and reap more efficiency from the channel. That is according to one executive in the box seat for the connected TV revolution. “We are now seeing supply that’s available […]

WEST CORNWALL, CT – For advertisers, it offers the best of both – the impact of television and a smidgen of the targetability of digital. But how is connected TV shaping up, and what will it look like in the next few years? In this video interview with Beet.TV, Rob Norman, a veteran GroupM executive […]

LONDON – Even more fragmented, but more cooperative – that’s how the connected TV (CTV) advertising landscape looks in Europe compared to the US, according to one man who leads European CTV operators for a major ad-tech supplier. If you thought the US CTV environment was fragmented, the European marketplace – marked by a host […]

JoAnna Foyle is getting pretty good at playing whack-a-mole. As soon as a brand safety problem emerges on a new digital media platform, Foyle‘s company helps improve the situation. OpenSlate, of which Foyle is chief operating officer, had already rolled out a service helping bring brand safety to YouTube and Facebook. Earlier this month, it […]

The connected TV future may seem as clean and effortless as digital media – but that often masks the reality that the channel is sometimes more “programmanual” than “programmatic”. That’s a problem for several reasons – but a new one has just come to light. After speaking with NBCU, AdExchanger reported: “When Peacock first launched, […]

Nielsen is almost ready for a full commercial launch of the targeted-buying solution it has been beta-testing with several TV networks, after striking a data partnership with newly-acquired Tru Optik. Nielsen recently began working with seven US TV networks to beta-test addressable advertising technology for linear TV. Then Univision joined A+E Networks, AMC Networks, ViacomCBS, […]

LONDON — Contextual ad targeting is emerging as an antidote to the narrowing playing field for ad targeting technologies – but what if “context” is not what you think? GDPR, CCPA, the deprecation of third-party cookies and new limits placed on certain mobile ad identifiers are sunsetting the age of audience hyper-targeting. Now many people […]

The trend was already alight – but COVID-19 poured on gasoline. Increasingly, advertisers don’t want to commit to big upfront TV ad buyers – they want to be more responsive than that. In this video interview with Beet.TV, Michael Levine, Pivotal Research’s senior analyst for internet and media, says demand-side platforms (DSPs), software for buying […]