Robert Andrews

Political campaigns are turning to addressable TV advertising to complement their traditional linear and digital ad buys, allowing them to target specific households with tailored messages. “Addressable gives them the opportunity to match that test different creatives with predictable household data or their own data to really make sure their message is landing in the […]

CANNES — Panelists at the Global Leadership Summit: Streaming TV & Digital Video discussed how aligning ad emotions with content sentiment can significantly improve CTV advertising effectiveness. Research suggests matching ad emotions to programming context can yield 2-3x performance lifts. While some industry resistance exists, data-driven results are convincing brands to consider emotions-based targeting. Panelists stressed the […]

After making a splash with its retail media network, Albertsons Media Collective has set its sights on applying the principles to TV. As it does, the company is aiming to upgrade processes and bring standardization. “We’ve invested in quite a lot into our systems and structures to ensure that our first party data is really […]

The shift of addressable data to the cloud is creating a new environment for connected TV and streaming data to come together with brands’ and agencies’ audience data, says Gareth Davies of TransUnion. This cloud-based approach can facilitate better overlap forecasting, audience segmentation, targeting and measurement, he explains in this video interview with Beet.TV. “What’s […]

CANNES — In a world where cookies are crumbling, IP addresses are being suppressed, and mobile identifiers are being blocked, first-party data has emerged as the new currency for creating personalized experiences. It’s an avenue for collaboration among partners to surprise and delight users and customers, according to Mike Petrella, MD of Strategic Partnerships at […]

CANNES — For retail media networks looking to leverage data collaboration for commerce, the world looks full of opportunity – and increasing complexity. In this video interview with Beet.TV, Frederick Stanichev, VP Sales at LiveInsights, LiveRamp, says companies are looking to move forward. “One best practice, one thing that we see now emerging more and more […]

CANNES — Brands must build creative for TikTok itself in order to drive attention and outcomes on the platform, says TikTok’s head of global marketing science. “Build for the platform,” says Jorge Ruiz, Global Head of Marketing Science at TikTok, in this video interview with Beet.TV. “If you do a TV spot, it’s going to work […]

CANNES — Consumers’ behavior is changing dramatically – and that is prompting advertisers to re-think how they measure effectiveness. On TikTok, the vast majority of users are taking some kind of action after being entertained or educated on the platform, said Adolfo Fernández, Global Product Strategy & Operations, in this video interview with Beet.TV. “Ninety-one […]

CANNES — Could artificial intelligence help TV ads resonate better with surrounding content, thereby improving their performance? That is the premise behind a new contextual ad product from streaming platform Wurl. In this video interview with Beet.TV, VP of advertising engineering Mikey Garcia says the company is using AI to understand and match emotions between […]

CANNES — Connected TV (CTV) is where advertisers need to be to reach addressable audiences in the modern media landscape. But the channel is not without its challenges. Little by little, in the last couple of years, more advertisers, who were previously aware of concerns around online video advertising, have switched on to challenges with CTV. […]

The retail media landscape is evolving rapidly, with retailers organizing their data and the rise of programmatic and automation in linear TV. This convergence is creating exciting opportunities for brands to leverage the power of video advertising, says Karen Babcock, VP of Advertising Strategy & Partnerships at Comcast Advertising, in this video interview with Beet.TV. […]

CANNES — The transformative power of AI is accelerating advertising optimization at a rapid pace, reducing the time it takes to understand campaign performance from a month to just 72 hours. “One of the most incredible transformations that I’ve seen is the acceleration of the output,” says Kyle Waxman, EVP of North America at Silverpush, in […]

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience […]

CANNES — At a morning panel during the Global Leadership Summit, retail media experts discussed the challenges and opportunities in the burgeoning sector. With over 200 retail media networks now operating, panelists emphasized the need for differentiation through unique customer relationships, data capabilities, and value propositions. They highlighted the importance of maintaining consumer trust while […]

CANNES — The emergence of generative AI could revolutionize how brands create and target ads in connected TV (CTV), according to one of the world’s largest snack companies. Mondelēz International, whose brands include Oreo, Cadbury and Trident, has been impressed at the development of CTV advertising capabilities over the last couple of years. “At Mondelēz, we […]

AMENIA, NY — The digital advertising industry is finding new ways to connect data for targeting, insights and measurement in an increasingly privacy-centric world, even as Google confirms it will not deprecate third-party web tracking cookies and will instead add a “new experience in Chrome”. That is the view of Kevin Kowalick, VP of strategy for media and […]

CANNES — The rise of retail media is causing a “free-for-all” in the media dollars marketers are deploying as they seek to drive sales performance, says Ji Young Kim, Chief Operating Officer of GroupM. “As retail media matures, brands are looking everywhere,” Kim says in this video interview with Beet.TV. “There’s a lot of pressure between […]

CANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemented by the advertising community. “Last year at this time, generative AI was only six months old. And so people were talking about the possibilities, the potential, the […]

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network – but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce media platform designed to create personalized and immersive experiences for travelers at every stage of their journey. In this video […]

CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed […]