Robert Andrews

The COVID-19 pandemic has been extremely difficult for publishers, with many advertising buyers using keyword blocking tools to swerve virus-related stories, or simply stopping advertising in news altogether. But publishers may be able to soften the blow and give advertisers what they want by using their own tools. In this video interview with Beet.TV, Chance […]

The ad industry should scrap retargeting and volunteer to be regulated in order to properly embrace the opportunities of audience personalization. That is according to Comcast’s strategy VP Claudio Marcus. In the marketing world, software is increasingly allowing consumers to tailor the kinds of content they want – and allowing marketers to build personal profiles […]

LONDON — UK broadcaster Channel 4 is seeing a 40% bump in views on All 4, its multi-platform on-demand player, during the coronavirus pandemic. Now all it has to do is reverse ad revenue that is declining even faster. Early in April, the broadcaster said “TV ad market (sales are) set to be down in […]

Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience targeting appears to be entering a third age. After initial buying of ads against content that delivers key demographics, marketers have been in thrall to laser-targeting audiences, no matter they content […]

An improving tone in news and current affairs around COVID-19 is prompting some brands to return to advertising in news, according to one ad agency leader. In March, many brands began using brand safety tools’ keyword blacklisting features to dodge ad inventory adjacent to coronavirus news, or simply pulled out of news altogether, fearing that […]

LAFAYETTE, CA — We all know the global COVID-19 pandemic is up-ending the rules of business and accelerating trend lines that were already unfurling beforehand. But exactly how do new media habits provoked by the pandemic change the game for marketers? In this video interview with Beet.TV, Oracle’s Michelle Hulst – GVP, Marketing & Strategic […]

Now we all realize it’s a crazy world where anything could suddenly up-end business fundamentally – but at least we can plan for the next major enforced change. Preparedness and resilience for large-scale resets are emerging onto the agendas of businesses around the world, and marketing is no exception. In the last couple of months, […]

In the era of social distancing, avoidance may be the order of the day. But that shouldn’t be the case when it comes to advertising against news. Interpublic’s UM Worldwide has become the latest agency in a procession of industry players to counsel advertisers against blacklisting news publishers during the COVID-19 pandemic. In this video […]

CHICAGO – Nielsen’s consortium that is beta-testing addressable TV advertising technology has just got a big name broadcast tester, in the shape of Hispanic TV netword Univision. Nielsen recently began working with seven US TV networks to beta-test addressable TV advertising technology, ahead of a planned full launch later this year. A+E Networks, AMC Networks, […]

BOSTON – As the clock ticks down to Google’s deprecation of third-party cookies by 2022, more ad agencies are seeking alternative methods of targeting audiences. Increasingly, a consensus for the way ahead looks like being “identity graphs”, software systems which offer up a PII-compliant way to use profiles on millions of consumers. In the latest […]

Week by week, scale and simplicity involved in buying and selling targeted TV ads grows, as partnerships and federations come together. In the latest, Verizon Media is giving itself a stronger foothold in that world by partnering with Ampersand. The details are two-fold: Ampersand will be the exclusive seller for Verizon Fios’ addressable TV inventory. […]

CHICAGO –  The COVID-19 pandemic has prompted many advertisers around the world to keep their wallets closed. But could spending be about to spring forward in a big way? In this video interview with Beet.TV, Matt Spiegel, head of media at TransUnion, says diminishing ad prices, more opportunistic ad buys and targeting technology will combine […]

LONDON – The UK arm of the Interactive Advertising Bureau (IAB) has joined the calls on advertisers to stop cutting news publishers out of their media plan during the COVID-19 pandemic. Stretching back to March, many ad buyers have been using keyword-based blacklisting tools to eliminate buying opportunities against news stories about the virus. In […]

It was already a fast-changing media ecology, now the COVID-19 pandemic is forcing businesses to adapt to new circumstances even quicker. In Q2 2020, that seems to be the emerging wisdom from a wave of executives. In this video interview with Beet.TV, the boss of a company fresh out of acquiring a big ad-tech player […]

In the wreckage caused by COVID-19, marketers are having to think on their feet – but many of them don’t have to move their feet at all. That is the conclusion of one video and connected TV advertising technology company leader whose platform claims to have sight of 35% of the US streaming video ad […]

CHICAGO –  If the coronavirus pandemic was killing businesses, nobody told the big tech platforms. In Q1 results posted this week, Facebook reported returning “stability” in advertising revenue after an initial steep March decline, whilst Alphabet reported a March slowdown but nevertheless a 10% growth in ad revenue year-on-year. For Aaron Goldman, what’s worrisome is […]

The coronavirus is forcing everyone to think creatively. And that includes how marketers find their audiences when the delivery mechanism they expected to use just isn’t available. Case in point – to find viewers who would otherwise have watched sports events that have been cancelled, some brands are turning to audience targeting, which helps them […]

LOS ANGELES – Its own ad-tech stack was already gargantuan, now Verizon Media is widening the set of tools it offers to third parties. In an announcement, the company launched new features for publishers via its media platform: Verizon Media Smartplay Prebid: Helps offer more inventory, for faster auction and for better prices, using prebid […]

The coronavirus pandemic has hit advertising spend hard, but are there signs the market may be starting to expand again? Tal Chalozin has data he says proves it. Innovid, the video ad-tech serving supplier Chalozin co-founded, just released a product that lifts the curtain on all the trends being seen this month… Just launched! Innovid […]

LONDON  — As the COVID-19 pandemic lockdown hits broadcasters’ advertising income, many are making cost cuts to stay afloat. But one ad exec says it is crucial they cut from the right areas – because not doing so may mean they will find it difficult to bounce back in the future. Across the industry, we […]