Robert Andrews

What is advanced television for, really? During Advertising Week New York, a panel heard how, through its Samsung Ads unit, Samsung is providing data on what its Smart TV owners are viewing to enrich advertising opportunities. Panelists debated how, thanks to technology that can observe eventual viewer outcomes like sales or clicks, and link them […]

Advanced TV advertising techniques promise brands the ability to precision-target consumers by the household and to more smartly cap the number of times they do so. But how quickly are brands embracing the opportunity? In this Samsung Ads panel at Advertising Week, two major brands were asked how fast they are welcoming in addressable TV. […]

The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]

While systems for advance targeting ads to individuals and groups have been well established  for digital video, these solutions are becoming increasingly attainable for linear television programming.  This emerging sector will be on of the main topics of a half-day Beet.TV event on October 22 hosted by Publicis Media and sponsored by FreeWheel and LiveRamp.  […]

When you think of a giant business operations software supplier, words like “fun”, “playful” and “mass-market” don’t necessarily come to mind. But that’s what SAP, as it branches out of the usual B2B sales tactics, using TV to find companies amongst consumers. The idea that marketing for B2B no longer needs to be restricted to […]

ORLANDO – If you are going to try to force the world’s biggest technology giants to change their ways, it may pay to have safety in numbers. That is why one of the largest, broadest bodies representing advertisers is optimistic it can win out in the end. Back in June, the World Federation of Advertisers  […]

ORLANDO — As the finger was pointed at the ad agencies for inefficiency and obfuscation, the big business consulting groups smelled an opportunity. Now Accenture, PwC, EY and Deloitte has made significant efforts at taking brands’ marketing services contracts. But what does that look like? In this video interview with Beet.TV, Nikki Mendonça, president of […]

Twitter’s US advertising revenue grew 29% in the second quarter of the year versus the prior year, driven partly by video growth. But what does a brand’s Twitter engagement look like these days? In this video interview with Beet.TV, Twitter’s VP of Americas, JP Maheu, explains the offering. “Fundamentally, Twitter has become the news app […]

The biggest retailers on the block may have stolen a march when it comes to using data for smarter marketing – but soon others will get to benefit from that lead. Speaking with Beet.TV in this video interview, the owner of a software platform powering supply-and-demand advertising data for media companies observes a shift. “If […]

The company that provides fine-tuned scores rating 600 million YouTube and Facebook videos for advertisers will soon expand its horizons beyond those two key platforms. OpenSlate’s Slate Score measures content quality, whilst the company also charts videos’ subject matter expertise and brand safety. In this video interview with Beet.TV, CEO Mike Henry says the company […]

There is a lot of talk about machine learning in marketing these days, and a lot of vendors beginning to offer the capability. But how does ML work in advertising, and what can be gained? In this video interview with Beet.TV, Jim Lawson, CEO of one vendor offering the technology, explains. “Whatever your business goal […]

If digital ad buying is becoming a world of fragmented silos, how about falling back on something that all players have in common – the infrastructure underlying it all? That’s what Ericsson thought when it launched Emodo in 2017. The telecommunications company’s technology powers the underlying networks of many of the world’s mobile telcos, giving […]

The historic system TV uses to sell advertising is in flux in search of accuracy and precision – but it can’t come soon enough for Emily Barr. The industry is embarking on a shift, from the historic method of measuring and selling TV eyeballs using rough “gross rating points” (GRPs) to selling on real viewership, […]

In the last few years, digital publishers have forged ahead with advertisers because their ability to count and prove accurate numbers of viewers and readers has been music to ad buyers’ years. But TV will soon catch up, giving them better parity with digital providers, says a local broadcast owner relishing the switch. In this […]

For many people, driving a journey in the car is the last refuge of solitude and focus, away from the hum of modern screens and information overload. But that may be about to change, as a host of companies aims to serve up more content and more ads to a next generation of motorist it […]

As the marketing world starts leaning toward valuing the end outcomes of advertising over intermediary proxies like clicks and views, nothing tells an outcome story like an end purchase. And, it seems, nothing qualifies an end purchase like raw purchase data. That is the theory according to Cardlytics, The 11-year-old, Atlanta-based company is using its network […]

ORLANDO — Over the last 10 years, the advertising industry has obsessed over new toolsets that allow it to precision-target audiences, automatically buy the right ads and finely measure the results all the way through to sales. But is this now an industry that is led too much by the numbers? Or, put another way, […]

OpenAP no longer just wants broadcasters to use the same language in their sales pitch to advertisers. Now it also wants to do the selling, too. Under its first iteration, the two-year-old consortium is the means through which Fox, Viacom, NBC Universal and Univision have harmonized how they define audience segments that are used by […]

ORLANDO — Although the recent boom in subscription video-on-demand may suggest a customer base that is rapidly opting out of ad-supported media, consumers actually enjoy ads – but they don’t want to see them too often. Those are findings from a new report commissioned by AT&T’s ad-tech unit Xandr. Kantar surveyed 2,004 consumers from the […]

The ability of smartphones to send consumers’ locations to brands, linking up to marketing platforms, seems like a super-power – promising to make clear how an exposure to an ad can drive increased footfall to a particular store. But, whilst few people are talking about it, the world of location advertising signals is also plagued […]