Robert Andrews

The new ability of technology to link consumer behavior to connected TV ad exposure is changing the habits of ad buyers, says an exec trying to spread the software. “Whereas traditionally, (ad buyers) were digital shops, they’re now coming in and saying, ‘what should my mix look like?’, says Jo Kinsella, chief revenue officer of […]

It may be barely a year old but, already, the digital ad services group formed by former WPP CEO Sir Martin Sorrell is making headlines. After its initial capitalization, S4 Capital was kick-started by a pair of key acquisitions – content studio MediaMonks and programmatic firm MightyHive – and further acquisitions will continue to provide […]

Until recently, advanced digital ad buyers used off-the-shelf sources of data about individuals in order to better target their ads. But, lately, legislation and tech vendors’ own policy changes mean this super-power is drying up. Now, it is becoming more commonplace for brands to collect, store and use their own data about their own customers […]

SANTA BARBARA — What would you get in the middle of the Venn diagram if you overlaid “millennials” and “Generation Z”? “Cuspers“, according to recently-published research from Fullscreen, an agency providing influencer talent to brands and management services to talent. The research, conducted by TalkShoppe for Fullscreen, which is owned by WarnerMedia’s Otter Media group, […]

SANTA BARBARA — Television ad salespeople need to go beyond just selling impressions and brand marketers need to empathize with the underlying goals of their companies  in an age where outcomes are becoming more in-demand. That is the message from one leading advertising exec at US TV company A+E Networks. The company, which operates channels […]

If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again. Integral Ad Science (IAS), a vendor of digital ad verification software services, has this year beta-tested a new tool aiming to apply similar processes to connected TV ads. Now the new system […]

There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap. Clarke has led the Coalition for Innovative Media Measurement (CIMM) since it was formed in 2009 by television content providers, media agencies and advertisers […]

The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers. This year, they will find consumers who are more optimistic about spending but who may also be more difficult to reach. That is […]

SANTA BARBARA — Addressable TV advertising technology has the capability to help advertisers target customized TV ads at individual households based on known data characteristics. But TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. So how is addressable […]

SANTA BARBARA — If ad agencies were starting to worry that the rise of subscription video services would leave them without a route to viewers, perhaps they should begin to improve that outlook. Because, seeming to come as a response to the rise of pay-for VOD, a new wave of ad-supported OTT TV services (AVOD) is […]

SANTA BARBARA — Recent seismic shifts in digital advertising, instigated largely by privacy concerns, are having a profound impact on the economics of digital advertising – and more is on the way. That is according to one ad agency exec charged with data oversight. In this video interview with Beet.TV, Hearts & Science chief data […]

SANTA BARBARA — For the last decade, digital advertising has revelled in its ability to super-target individual audiences using assortments of digital breadcrumbs, leveraged through software platforms. But, lately, legislation and tech vendors’ own policy changes mean this super-power is drying up – and that is causing a reduction in ad spend. So says the […]

SANTA BARBARA — In a world after GDPR, one in which indiscriminately targeting audiences by following them around the web with ad-tech is becoming slightly more frowned upon, how can advertisers reach consumers? Most of the industry has now settled on the view that third-party data, that held in data warehouses and made available for […]

SANTA BARBARA — Most TV services want to show ads to viewers when the viewers are watching shows. Last year, Hulu began asking a different question – what if it served an ad when viewers stopped watching? In January, it launched a new ad format, “Pause Ad“, and the first results from tests with Coca-Cola […]

Marketers should radically reduce the number of ad exchanges they transact with in order to achieve a double transparency win. So says the founder of a programmatic ad consultancy that claims to have the “little black book” on ad-tech. In this video interview with Beet.TV, Chris Kane, founder of Jounce Media, talks about the new […]

Despite recent skepticism over the role of venture capital in digital media start-ups, Group Nine Media this month raised a $50 million new funding round, pushing its valuation to a lofty $600 million. How is it going to make good on that confidence? Not by plain old advertising alone. In this video interview with Beet.TV, […]

The number of subscription video-on-demand services may be multiplying toward possible “subscription fatigue”, and there may still only be 24 hours in any given day. But could transportation technology change the game? A growing number of media leaders thinks so. In this video interview with Beet.TV, cross-disciplinary media consultancy MediaLink CEO Michael Kassan says a content […]

Advertising results are driven by many factors. But if there is one factor above all others, it is the creative messaging that drives it. That is according to one ad-tech leader whose company aims to revolutionize how brands creative gets delivered. “It is very hard to take creative out of this equation,” says Celtra CEO […]

SANTA BARBARA — It was back in mid-2018 that AMC Networks first said it would allow advertisers to dynamically insert ads to reach specific households. That was after AMC Networks – whose portfolio includes AMC, IFC, SundanceTV, WE tv and BBC America – hired Adam Gaynor, the long-time DISH Network executive who oversaw media sales […]

SANTA BARBARA — There is now a plethora of ad-tech solutions available to ad buyers, a smorgasbord of options for applying data to ad buying. And yet, this emerging world of opportunity also carries with it degrees of fragmentation and limitation. So, should ad buyers look to build their own, perfect solution? No, says a […]