Robert Andrews

SANTA BARBARA — If sports TV channels ever find themselves priced-out of the fast-changing live TV rights, well, Turner Sports may be well placed to reach the right fans, regardless. In this video interview with Beet.TV, Laurie Shackell, VP of advanced media at Turner Sports, says her company is aiming to offer advertisers exposure to […]

If only software providers just did one thing anymore. The increasing pace with which ad-tech vendors have expanded on to each other’s turf is causing problems for ad agencies that want to use brands’ data more freely. That is according to a leading executive from the world’s largest media-buying agency. In this video interview with […]

SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks. That is the worry expressed by a US ad agency leader, issuing a call-to-arms for TV networks to change. In this video interview with Beet.TV, Chief Investment Officer, North America, of Omnicom Media Group, worries […]

SANTA BARBARA – When it raised a $30 million Series E venture round back in January, interactive TV ad firm Innovid said the money would be used for “additional capital” and ” to expand its global footprint”. Today, it is announcing its footprint is expanding through acquisition. The company is buying Herolens, a Buenos Aires-based […]

One of the veteran ad-tech companies on the scene aims to continue its expansion from its supply-side roots. OpenX recently launched OpenAudience, a people-based ad exchange serving both publishers and marketers. In this video interview with Beet.TV, Joey Leichman, VP buyer development, OpenX, says the two-pronged approach is key. “OpenX I think has doubled and […]

Supply-path optimization (SPO) technology may have been in the advertising marketplace for a couple of years now – but recent advances have evolved the offering, as buyers have widened their definition of path optimization. That is according to a technology executive who has been watching the rise of SPO. “As publishers started working with multiple […]

The emerging future in which software can measure all TV viewing and link viewers’ consequential outcomes back to ad exposures is coming in to view. And some agencies are stepping up to demand that proof as a baseline. Case in point: Horizon Media, the large independent agency. In this video interview with Beet.TV, David Campanelli, […]

In advertising, “attribution” technology is promising is the holy grail – the ability to track a consumer outcome (like spending or sign-up) and correlate it back to an ad exposure. The trouble with holy grails is, once you get a taste of what’s on offer, you just want more. Namely, attribution technology today is great, […]

US linear TV audiences are declining – so how are national TV operators managing to wring higher prices out of ad buying agencies? The secret has been in the emergence of TV as a performance channel, one which can be measurable enough to support clear campaign outcomes over and above mere branding uplift. “Through the […]

The emerging future in which software can measure all TV viewing and link viewers’ consequential outcomes back to ad exposures is coming in to view. But is full attribution really available today – or is it just a mirage? In a spicy panel at Beet Retreat in the City, “We’re Going Local!”, a trio of […]

In the emerging world of targeted marketing, knowing your customers and prospects is becoming essential. As that importance grows, so does the position of companies offering identity “graphs”, records of consumer profiles built from the various breadcrumbs they lay down in their digital activity. Evan Hanlon, GroupM’s US chief strategy officer, thinks getting customers’ identities […]

Fewer relationships with better partners. That’s what the world’s biggest media-buying agency wants. And, in this video interview with Beet.TV, a company executive lifts the lid on how the organization is redefining its relationships with publishers and their supply-side platforms in order to do so. Max Jaffe, managing partner and programmatic practice lead at GroupM, […]

David Campanelli,  EVP at Horizon Media, the largest independent advertising agency,is one of the ad buyers beckoning the industry away from its traditional methods of proving efficacy, toward a future in which ad exposure can be linked to eventual consumer outcomes – and priced accordingly. Many third-party ad vendors have been moving in the same […]

The TV ad measurement company formed by two ex Cablevision executives is being enlisted by Discovery Inc. to provide advertisers with outcome attribution for TV ads seen by 40 million households. Discovery, whose portfolio includes Discovery Channel, HGTV, Food Network and TLC, will work with 605, which provides aggregate set-top box and automatic content recognition […]

Media-buying agencies want to have greater control over how they transact, with fewer links in the chain. That is certainly the case for Jenkintown, PA-based Goodway Group. The company’s origins go back a century, to the day a 14-year-old errand boy decided to learn the printing trade. Today, it operates a programmatic buying service and […]

GDPR may have been just the start. The new European data protection regulation caused shockwaves last year when it forced stringent new consent limitations on how companies gather and use audience data. But a collection of new developments promises to mean ad land must continue to respond and evolve to the changing privacy landscape. That […]

Direct-to-consumer brands are growing, and they want more ad exposure. So how should TV platforms best exploit that opportunity? In January, eMarketer counted more than 400 D2C brands operating in the US. IAB analyzed 250 of them. Commonly described as including Casper, Dollar Shave Club and Chubbies, they typically got their early lift by leveraging targeting online ads, […]

These days, media-buying agencies don’t want to accept cookie-cutting technical solutions. After years in which they felt at the mercy of software platforms, more are now exerting more control than ever over how they find and buy ad inventory. Case in point – Magna Global sets stringent requirements for the supply-side platforms (SSPs) it works […]

Some world-changing technologies explode overnight, others take years to burn so brightly. Addressable TV may be in the latter category. The ability of marketers to target individual viewing households with specific messaging seems revolutionary. But, though it has existed for several years now and though consumer technology deployment is wider than ever, discussions from successive […]

Comcast’s cable TV ad sales unit is launching a new agency dedicated to making creative ad assets for smaller advertisers. Speaking at Beet Retreat in the City, “We’re Going Local!” , Brendan Condon,  Comcast Spotlight CEO, said: “If you don’t have good creative, your ad’s not going to work … especially when you’re thinking about […]