Robert Williams

Consumers say they like seeing ads that are tailored to their needs, but they also don’t like the idea that they’re being spied upon as they spend time with media. Technology giants have worked to solve this issue, including Microsoft Advertising with its Ad Selection API that seeks to help advertising work better both for […]

Connected television has exploded in popularity in the past decade as consumers seek greater flexibility in their viewing choices. Advertisers are following these audiences, but additional investment is needed for CTV to fulfill its potential as an interactive marketing channel, as attendees of the upcoming Beet Retreat Santa Monica will examine in greater detail. “We’re […]

ORLANDO – A variety of studies have shown that consumers tend to feel more favorable about brands whose advertising shows accurate depictions of people irrespective of identity group. New technology can help brands to determine whether their ads are aligned with their diversity and inclusion principles. “The representations of people that we see in the […]

Retailers that sell advertising make up a booming area of the global media market as brands seek to reach consumers as they shop or to target them based on their purchase behaviors. While retailers are relative newcomers to ad sales, they are becoming more sophisticated in meeting the demands of brand marketers. “Media sellers have […]

ORLANDO – Automotive brands for decades have been mainstay advertisers on traditional linear television, including over-the-air broadcasts and cable channels. As many cord-cutters and cord-never consumers reach the prime car-buying age, carmakers are embracing newer media channels such as connected television to improve their reach. “We want to be wherever consumers are spending time. As […]

Since the birth of advertising, marketers have pondered whether they spent their media dollars most effectively. The upcoming Beet Retreat Santa Monica will feature key discussions on how measurements of ad effectiveness are being revolutionized by a variety of technologies. “There’s a lot of talk about AI and its impact on media and advertising,” David […]

Television viewers for years have enjoyed a growing selection of video channels, especially with the advent of streaming media to connected devices. Advertisers also have caught on to streaming, seeking to reach people who spend less or no time with traditional linear television. “Now, it’s about how do we navigate that as advertisers to maximize […]

Retailers that sell digital advertising for the past decade have been grouped into a category generally known as retail media networks. But as these networks have proliferated and grown more sophisticated, brands are pushing them to do more than delivering niche audiences. “Over the past year, there’s been a really big push from both … […]

Millions of households in the past 15 years have connected their televisions directly to the internet to expand the range of programming they can watch on demand. Advertisers have followed, seeking to combine the storytelling power of television with addressability to different audience segments. “CTV is a combination of internet technology with the television experience, […]

Consumers today have immediate access to video programming through some kind of connected device, whether it’s a smart TV, a wireless tablet or mobile phone. That accessibility gives brands more ways to reach consumers in a variety of different contexts. “Content can be distributed and consumed in many different formats on many different size screens,” […]

Commerce media aims to convert viewers of content, which includes everything from social media posts to television programming, into shoppers for products and services. In some ways, commerce media collapses the traditional purchase funnel, bringing brand awareness closer to a final sale. “You need to have a point-of-purchase experience, and you have to enable advertisers […]

AMENIA, N.Y. – Digital advertising has financed the broad availability of free stuff for consumers, whether it’s educational videos on YouTube or Web-based software for creators or encrypted messaging. Unfortunately, the vibrancy of this digital environment is threatened because of outdated methods to determine whether content is brand-safe. “The problem is the technology that was […]

AMENIA, N.Y. – Major retailers every day are getting more sophisticated in the ways they harness data about their customers, with loyalty programs, credit card accounts and online registrations helping to gather individualized information. While this information is useful for advertising and marketing, there’s also enormous potential for other applications. “If you think beyond marketing, […]

FreeWheel, the advertising technology unit of Comcast, this month announced a first-of-its-kind partnership with audience data and measurement company Samba TV to offer major improvements in reaching targeted groups of viewers. Their collaboration is especially significant as political campaigns seek to reach independent and undecided voters in swing states and districts. “We are very excited […]

The U.S. elections this year are forecast to set a record for media spending as the country’s two major political parties seek to influence voters such as independents who aren’t sure how they’ll cast their ballots. Reaching this slim part of the electorate on a variety of media outlets is critical, especially in the weeks […]

ARMENIA, N.Y. – Millions of people in the past few years changed the way they spend time with media, and the Covid-19 pandemic sped up a longer-term shift toward digital audio and video streaming. Advertisers are working to keep up with these changes in consumer behavior by shifting media spending into podcasts and connected television, […]

AMENIA, N.Y. – Marketers want as much information as possible about customers who consent to sharing details about what they buy. This first-party data is a valuable resource that can help with measuring audiences and the ability to reach them effectively. “There is no world where first-party data is not important for measurement,” Scott Lichtenthal, senior vice […]

AMENIA, N.Y. – Amid the proliferation of “walled garden” media platforms that jealously guard their user data – such as Facebook, Amazon, Google and connected-television apps that require a login – advertisers are seeking ways to get more complete information about consumers and their behaviors. Technology startup Telly aims to provide advertisers with that more […]

AMENIA, N.Y. – Video screens are found almost everywhere from people’s households to car dashboards to billboards to bus stops to airline seats to gas pumps to ride-share vehicles to waiting rooms. This proliferation is driving a need for fresh content, especially programming that’s supported by advertising. “We are in the age of massive consumption […]

Advertisers face a significant challenge as technology gives consumers more control over how they access media content amid an ever-expanding universe of choices. However, the digitization of media content also gives advertisers more tools to reach audiences with greater precision and a higher likelihood of a positive business outcome. In this panel discussion, several experts […]