Robert Williams

CANNES – The media and marketing industries in the past few years have grown more aware of how advertising activities lead to emissions of greenhouse gasses. Beet.TV hosted the Sustainability and Responsible Marketing Summit to bring together professionals from a variety of advertising agencies, ad-tech companies and industry associations. This highlight reel captures some of […]

iSpot.tv acquired media-measurement company 605 to expand its customer footprint across brands, TV networks and streaming publishers. Terms of the deal weren’t disclosed. The acquisition bolsters iSpot’s measurement solutions for video and TV advertising effectiveness, especially in business-outcome attribution, advanced audience measurement, media planning and data science managed services, the company announced. “The rationale for […]

SALISBURY, CT – The ideal media plan of the future will include addressability, platforms to buy addressable placements, measurement of outcomes and insights into context and content, Jessica Brown, managing director of digital investment at WPP’s GroupM, said in this interview with Beet.TV contributor Mike Shields at the Beet Retreat Berkshires. “Addressable doesn’t mean that […]

SALISBURY, Ct. – The growing fragmentation of the media marketplace has led advertisers to seek ways to manage the complexities of cross-platform campaigns. Marketers also have sought to better evaluate how their media spending drives business outcomes, especially amid the recent economic uncertainties that come with rapid increases in consumer prices and the cost to […]

CANNES – Advertising agencies have a key role in transforming people’s lives, and these changes aren’t confined to luring consumers to buying products and services. Increasingly, agencies are broadening their mandates to limit advertising’s negative effect on the Earth’s system of natural resources. Marla Kaplowitz, president and chief executive of the American Association of Advertising […]

Seeing the same commercial over and over for a long time has been part of watching television. That doesn’t mean the phenomenon is any less annoying for viewers, 87% of whom said they see too many of the same advertisements, according to a study by the media trials unit of Interpublic’s Magna in partnership with […]

CANNES – Marketers are continually seeking indicators of the effectiveness of their advertising campaigns. That goal has become more difficult as consumers seek more control over how their personal data are shared with brands. In this environment, marketers are seeking more information about how much attention people pay to advertising and about the context in […]

CANNES – Brands have more ways to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions also generate data that can help to sharpen their marketing strategies. In this fireside chat at the Cannes Lions International Festival of Creativity, Brian Gleason, chief revenue officer at ad-tech company […]

CANNES – Smart-TV startup Telly seeks to transform the value proposition for consumers by offering them free TV sets in exchange for seeing advertisements. Without spending any money to advertise the product, Telly received 250,000 orders for its set in its first week. “These are people who are very interested in our product,” Ilya Pozin, […]

SALISBURY, CT – Brands may rely on agencies to help them drive sales through commerce channels, but their customer relationship management (CRM) is often in a different silo. Bringing commerce and CRM together is an important step for brands after a consumer buys a product or service. “We’re calling the convergence of these two things […]

CANNES – Curtailing greenhouse gas emissions isn’t just a concern for traditional sources of air pollution such as factories, power plants and transportation. The advertising industry is becoming more aware of its carbon footprint from activities such as automated media-buying that gets electricity mostly from burning fossil fuels. “The ad sector seemed to have been […]

SALISBURY, CT – With many people stuck at home during the early days of the pandemic, when professional sports were canceled and Hollywood production stalled, viewership of streaming services with big libraries of programming surged. Much of that viewing of connected television (CTV) has persisted, and advertisers are shifting media budgets into ad-supported streaming. “CTV, […]

Billions of dollars in advertising spending every year are handled among a digital network of buyers, sellers, marketplaces and many kinds of data providers. Parts of this network are undergoing what’s known as disintermediation, or removing the middlemen between buyer and seller. Amid these shifts emerged in June a new brand, Nexxen, to bring together […]

SALISBURY, Ct. – The growth of ecommerce and the greater complexity of the media landscape have led media agencies to expand their role from activating campaigns on behalf of advertisers to provide more value-added services such as strategic consulting. “Agencies have a right to play in the consulting field, and even more so in content […]

CANNES – The rapid growth in audiences for advertising-supported streaming video has pushed media companies to develop a viewer experience that matches or exceeds what traditional television offers. Marketers also want the assurance that their ads won’t appear so frequently that they become a nuisance and that the ads of competitors won’t appear in the […]

CANNES – The advertising industry is in the early stages of working to reduce greenhouse gas emissions from marketing activities. With the realization of how much fossil-fuel energy is consumed by computer networks that automate parts of the media marketplace, ad-tech companies such as Sharethrough are looking at ways to achieve sustainability goals without negatively […]

SALISBURY, Ct. – Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels of management. “When you see that there are more changes felt and seen by the C-suite […]

CANNES – Retailers that sell advertising are riding a multibillion-dollar wave of spending by marketers that seek to reach consumers who are ready to shop or are open to discovering new products. The budding segment of media marketplace hasn’t matched the scale of other channels, such as television, social media and internet search, but that […]

CANNES – Younger generations of consumers tend to be more mindful than their older counterparts about buying products and services whose social values align with theirs. Amid this growing awareness, marketers must consider how they define the purpose of their brands. “Purpose is incredibly important to delivering on any and all marketing objectives,” Luke Lambert, […]

CANNES – The media-buying decisions of advertisers collectively have a big effect on how consumers receive information about the world around them. The Global Alliance for Responsible Media, a cross-industry initiative established four years ago by the World Federation of Advertisers, has sought to help marketers make more informed decisions about their media-buying strategies. Amid […]