Robert Williams

CANNES – The advertising industry’s effect on climate change was a big topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. John Osborn, the former chief executive of OMD USA and BBDO New York, wants to help them […]

There is growing awareness among companies that their marketing activities affect the environment. Greenhouse gasses not only come energy-intensive operations like running a factory or a fleet of trucks, but they also come from the electricity to host websites, store data or for automated bidding on digital advertising. As global chief sustainability officer of UM, […]

CANNES – Many retailers have created media networks to sell digital advertising space to brands that want to reach consumers as they shop online. The emergence of these networks is adding another dimension to the relationships between marketers of consumer brands and retailers, as retailers become suppliers of advertising inventory to the companies that supply their […]

CANNES – Marketers seeking to reach a mass audience have many ways to do that through a variety of channels – and retailers that sell online advertising are a fast-growing way to do that. However, these retail media networks have ad formats and definitions of engagement that can make them hard to compare with each […]

Uber will soon introduce full-length video ads for the first time on its ride-hailing app, food delivery service Uber Eats and alcohol sales platform Drizly, the company announced. The ads will appear on the main Uber app while customers wait for drivers to arrive and during their trips, Mark Grether, vice president and general manager […]

As marketers, agencies, media companies and adtech firms gather for this month’s Cannes Lions International Festival of Creativity, there will be more discussion about the role of artificial intelligence in the creative process of advertising. The explosive popularity of ChatGPT, a chatbot developed by tech startup OpenAI, has many people asking about the possibilities and […]

This year’s Cannes Lions Festival of Creativity includes a second round of refreshed criteria for the Media Lions awards to better reflect how significant upheavals in the media marketplace affect the way media buyers operate. This year’s festival comes as advertisers and agencies are adjusting to the effects of economic uncertainty on consumer behavior. “There is […]

The media and marketing industries are growing more mindful about their effects they have on the environment. While media companies and ad agencies may not spill deadly chemicals in waterways or strip-mine forests for minerals, advertising relies heavily on electricity that is mostly generated by burning fossil fuels. That’s where ethical advertising platform Good-Loop fits […]

Automated buying and selling of television advertising this year is a bigger part of negotiations among advertisers, agencies and media companies during the upfront sales season. As marketers seek to secure ad placements on network television for the next year, programmatic deals are more prominent. “We’ve seen a pretty big shift this year with programmatic […]

Adtech company PubMatic this month introduced a service called Activate to help marketers find the most efficient way to buy the advertising inventory of media companies with what’s known as supply path optimization (SPO). Activate lets media buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. […]

The dizzying changes in U.S. media and advertising technology can make it easy to forget that many people worldwide don’t have access to a basic education. Team Dayā, a not-for-profit group started by ad-tech executives, is working to build schools in lesser developed countries to help boost literacy as a key step in lifting people […]

MIAMI – Leaders can best inspire people by sharing their ideas in ways that have resonance among their colleagues. That can be challenging as more seek personal meaning and fulfillment from what they do at work. “The most important traits for a leader are, number one: vision, and having that clarity and being able to […]

Major buyers and sellers of television advertising this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to set some common standards that make the media marketplace more efficient. “Standards are important to create innovation,” Mike Fisher, executive director of investment innovation at GroupM, said in […]

MIAMI – Motivating work colleagues to do their best is a key trait of a leader, and it can be challenging as organizations grow. “You have to be able to transition from being the owner — the one who knows it all — to being able to delegate and to foster that ownership in the […]

Major media companies and advertising agency holding companies this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to eliminate the barriers among companies that want to protect the privacy of their customers while also finding ways to harness first-party data to make the […]

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers. The set eliminates the cost to viewers by showing paid advertising. The device has a high-definition display for watching movies and […]

NEW YORK – The media landscape is being transformed with the greater availability of data to help brands decide the best ways to reach new or existing customers with their marketing campaigns. “When you have streaming content, when you have viewership, when you have engagement – one of the most amazing things about the NewFronts […]

Major media companies and advertising agency holding companies are coming together in the recently formed Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. As consumers split their time and attention among a variety of viewing devices and media outlets, marketers are seeking more insights on people’s awareness of TV advertising. […]

NEW YORK – Major media companies and advertising agency holding companies this year came together to form Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. The standards are seen as a way to help advertisers compare media outlets and allocate their budgets more efficiently. “We don’t want to compete […]

NEW YORK – As brands seek ways to broaden the reach of their advertising campaigns, streaming aggregator Chicken Soup for the Soul Entertainment has multiple touchpoints with consumers. Its distribution includes thousands of in-store DVD kiosks after last year’s $370 million acquisition of Redbox. “Redbox is a unique platform. It is really the only one […]