Robert Williams

Television audience measurement is incomplete if it doesn’t reflect the fast-growing Hispanic market – and unfortunately, third-party datasets about Spanish-speaking households are often incomplete. TelevisaUnivision, the Spanish-language media company, is working to change those shortcomings. “We have north of 92% coverage of all U.S. Hispanic households in our [audience] graph today and it is highly, […]

LAS VEGAS – Television programming and advertising are being distributed through the internet with the advent of streaming video to connected devices. But the United States still has a significant broadcasting infrastructure of about 1,400 commercial TV stations. Their adoption of new technologies has been notoriously slow because spectrum is treated as a limited resource […]

MIAMI – Making TV commercials more interactive has been a goal for the media and marketing industries for years. Kerv Interactive developed a technology to help identify what appears on screen to support features such as shoppability. “We’re able to actually analyze video more precisely than the human eye,” Marika Roque, chief operating officer and […]

MIAMI – Women leaders are indispensable to the media and marketing industries, providing insights on the most significant segment of consumers in the United States. However, leadership traits aren’t necessarily defined by a person’s gender, but more by their personal style and experience. “Leadership traits are like calluses of life. They come to you with […]

MIAMI – Amid the disruptions of the past few years, including a worldwide pandemic, war in Ukraine and high inflation, people are looking for leaders they can trust. That single characteristic is also the basis for effective leadership in business. “You need to ensure that you can build trust across the organization,” Monique Pintarelli, president […]

LAS VEGAS – Media companies have more ways to reach audiences than ever before as broadband connectivity expands among screens of all sizes. These numerous channels – including free, ad-supported television (FAST) platforms – multiply the amount of viewership data. “With these FAST channels, there’s so many different platforms that have different ways of attaining […]

LAS VEGAS – Local television is being transforming with digital technologies that are transforming their power as an advertising medium. It’s important that these technologies not be seen as a threat to salespeople who have worked in broadcasting for longer periods. “There’s been hesitancy on the part of a lot of salespeople to embrace digital,” […]

MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending power. Women have a key role in this transformation as businesses value their insights and leadership. “Leaders are looking to work with people that are […]

LAS VEGAS – Consumers have more ways than ever before to watch their favorite television programming among a wide variety of devices and platforms. These behaviors are challenging advertisers to obtain a cohesive view of audiences they want to reach, and media measurement and attribution firm 605 is working to help them do so. “One […]

LAS VEGAS – Retailers have emerged as significant players in the advertising market as brands seek to reach consumers not only when they’re most ready to shop, but also because retailers have troves of first-party data that provide insights into people’s shopping habits. The data are a valuable resource that gives retailers greater power in […]

LAS VEGAS – Retailers are providing more ways for brands to reach consumers as they shop, helping to measure how their advertising drives sales. Streaming media company Roku has sought to provide more accountability to advertisers on connected television in its collaborations with retailers such as Best Buy. “We started to broker a lot of […]

NEW YORK – Measuring business outcomes is a key part of helping marketers to understand the effectiveness of their advertising and promotional efforts. Purchase data from banks and consumers who have opted in to share the information are a valuable resource in these metrics. “We’ve been talking about outcomes for a while, but this really […]

NEW YORK – The popularity of digital gadgets such as mobile phones, smart TVs and streaming devices that are capable of gathering reams of data about their users are changing the way audiences are measured for advertisers and media companies. To ensure that audiences aren’t being overcounted or undercounted, identity resolution is a necessity. “It’s […]

NEW YORK – Marketers are always looking for consumer insights that help to shape their advertising strategies, and that includes creative content that sways people’s buying decisions. Some data signals, such as those from tracking cookies, are becoming less effective, but there are other ways to gain insights about audience behaviors. “Something that we always […]

LAS VEGAS – Retailers have built a multibillion-dollar business selling online advertising to brands that want to reach consumers when they’re most ready to shop. There’s a bigger opportunity for retailers and marketers to collaborate on in-store advertising, according to one analyst. “Stores, I think, are the next major media channel,” Andrew Lipsman, principal analyst […]

LAS VEGAS – Ride-share companies have helped to reinvent how people think about transportation, and they’re now working with marketers to transform the experience. Lyft Media, the advertising sales unit of the ride-hailing company, has developed a variety of ad formats to help get brands reach consumers as they book and take a ride. “We […]

LAS VEGAS – Retailers are seeing strong growth in sales of online advertising, and they’re adopting data tools to help demonstrate the interplay between ecommerce and brick-and-mortar sales channels. “The retailers are trying to find better ways to connect what’s happening digitally online with what’s happening in stores,” J. William Margaritis, senior vice president of […]

LAS VEGAS – Social media and internet search derive much of their advertising power from what is known as last-click attribution, giving marketers an idea of which platforms helped to compel a transaction. Retailers that sell digital advertising are developing similar capabilities, and media buyers want metrics to affirm them. “Measurement is definitely one of […]

NEW YORK – Data clean rooms offer a way for businesses to match up their data without sharing the information or intermingling it. As marketers seek to harness consumer data while also protecting people’s privacy, clean rooms are finding more applications. “We are slowly moving into the world of more advanced use cases and multi-party […]

SAN JUAN, Puerto Rico – This year’s upfront sales season for television advertising is likely to include more discussions about ways to set the value of ad transactions, or what are known as currencies, based on viewership data from a broader variety of measurement companies. Newer currencies add another dimension to negotiations between media buyers […]