Robert Williams

CANNES – Media and marketing are being transformed by generative artificial intelligence, the technology that powers popular apps such as ChatGPT. Gen AI relies on what are known as large language models, or LLMs, to perform a variety of tasks such as creating text, answering questions and recognizing the context of interactions with consumers. This […]

Generative artificial intelligence has been popularized in the past couple of years by apps such as ChatGPT, which can quickly generate responses to questions in everyday language. In the realm of advertising, gen AI is having a profound effect on marketing and creative processes. This discussion at the Cannes Lions International Festival of Creativity focuses […]

This year’s election season has brought a significant shift in how campaigns reach likely voters through television, especially as streaming video becomes more popular. Political advertising also can benefit from tools such as supply path optimization, or the process of finding the most direct and cost-effective routes for buying digital ad inventories, including those for connected […]

AMENIA, N.Y. – As television becomes more digital, advertisers are seeking to measure the effectiveness of their campaigns in ways that can be compared to their online efforts. Payments giant Mastercard has a role in this process. “We’re able to help identify that a specific ad is able to have a lift and an impact […]

CANNES – Connected television is a cookieless media environment, making other kinds of audience identifiers an important part of advertising activation and measurement for marketers. Innovations in privacy, security and decentralized technologies are transforming the addressable marketing world for CTV, as our expert panel discusses in this video. Gareth Davies, senior vice president at TransUnion […]

Media forecasters expect the 2024 election cycle to be the most expensive ever, with more than $10 billion spent on all media platforms. Amid this record spending, cord cutting has permanently changed the media-buying strategies for political campaigns. Eric Frenchman, advertising executive at Push Digital, is seeing this shift in very personal terms. “My mom […]

CANNES – Alphabet’s Google in July said it was ending its plan to get rid of tracking cookies in its popular Chrome web browser, but identity resolution is still a major goal for marketers and media companies. Audience identifiers form a cornerstone for privacy-safe addressability and measurement. Leading marketers and Intent IQ discuss how these […]

CANNES – Marketers have sought to continually refine their abilities to detect when their digital advertising is seen or spurs an interaction with a consumer. Validating these interactions is an important step toward measuring consumer attention to ads, as digital ad company Infillion has found. “We’re seeing a lot of companies that are saying, ‘An […]

CANNES – Commerce and retail media are poised for expanded reach as they continue to scale up among bigger audiences. Despite a significant surge in recent years, marketers and media owners have only skimmed the surface of the full-funnel potential. This discusses how the key to scaling and seizing more of this opportunity lies in […]

The 2024 election cycle is forecast to be the most expensive ever, with more than $10 billion spent on all media platforms. Connected television has become a key way to reach voters who either canceled a cable/satellite-TV subscription or never signed up for one. Because most CTV ad spending comes through digital automated systems, or […]

AMENIA, N.Y. – Retailers that sell advertising are proliferating as they seek ways to monetize their customer data by helping marketers to improve their campaign targeting. With an estimated 600 retail media networks to choose from, advertisers and media buyers are confronting a complex marketplace. “We’ve got to figure out for an agency what makes […]

CANNES – Generative artificial intelligence, the technology behind popular apps such as a ChatGPT, still depends on human creativity as the driving force behind true innovation. For marketers, the goal of engaging high-quality audiences with content and experiences that are personal and timely are feasible with time-saving AI tools. Generative AI can boost creative capabilities, […]

It’s essential in today’s omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok’s experts on how measurement, data and privacy work […]

AMENIA, N.Y. – Commerce media is extending beyond retailers that sell advertising as other kinds of businesses aim to help marketers grab the attention of consumers and to drive sales. United Airlines this year started Kinective Media with the goal of connecting its millions of customers with brands through what’s being called traveler media. “What […]

AMENIA, N.Y. – Retailers that sell advertising have grown more sophisticated in their understanding of what marketers and agencies demand from their media partners. “They’re looking at what the buyer’s needs are, how the buyer workflows are happening today, and how they can help kind of ease those pain points and friction points in the […]

Millions of households have connected their televisions to the internet, challenging marketers to find ways to reach audiences who spend time with traditional linear programming or streaming video. Connected television gives advertisers tools that have been developed for digital advertising. “Over the last two or so years, programmatic has become more at the forefront from […]

CANNES – Artificial intelligence is shaping the way media and marketing professionals do their jobs, giving them tools to enhance the look and feel of advertising. “It’s been incredibly transformative, especially over this last year,” Andrew Slater, vice president of enterprise sales at Celtra, said in this interview with Lisa Granatstein, editorial director of Beet.TV, […]

Outbrain on Thursday said it agreed to buy video advertising platform Teads from Altice International in a $1 billion deal that will create a digital media platform reaching 2 billion consumers worldwide. “It’s a real a transformational deal,” David Kostman, chief executive of Outbrain, said in this video interview with Beet.TV contributor Rob Williams. “The […]

CANNES — In an afternoon panel, industry leaders discuss how retail media drive results for consumer packaged goods brands. Retail media helps shoppers discover, engage with, experience and purchase brands. This landscape creates a new canvas for building brands, meeting consumers where they are with highly relevant experiences that establish brand value and deliver sales […]

CANNES – Retailers that sell advertising typically have deep troves of consumer data to help brands make better decisions about whom to target in campaigns. Their retail media networks can deliver improved results when combined with social media, such as the photo-messaging app Snapchat. “Pretty much every retail media network, every manufacturer that we deal […]