Robert Williams

SANTA MONICA, Calif. – The software tools to automate the buying and selling of digital and mobile advertising are transforming the connected television ad market. The adoption of these programmatic tools are helping startup CTV apps to sell ads and making the television advertising more accessible to marketers with smaller media budgets. Programmatic is “lowering […]

SANTA MONICA, Calif. – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT, is changing the way brands and agencies develop campaigns, and the reshaping has only just begun. “Generative AI is going to be the most transformational technology in our lifetime,” Sam Garfield, head of digital strategy for communications, media and […]

CES showcases the latest electronic hardware such as high-definition televisions, gaming computers, wearable devices and WiFi gear, but they all need software including videogames for the fullest “wow” effect. “We love going to CES. It sets the tone in a lot of ways for the rest of the year,” Gabrielle Heyman, vice president of global […]

SANTA MONICA, Calif. – Connected television is in its infancy compared with decades-old linear television, and its ultimate success as an advertising medium will depend on a dynamic mix of influences. Two key components will be data usage and the viewer experience. “How CTV platforms use data, what integrations they’re looking at, who are they […]

CES offers a window into the technologies that will make people’s lives easier to manage, and that’s especially true as artificial intelligence makes products and services smarter or more responsive to consumers. “AI and machine learning are a hot topic in our industry. I imagine there’s going to be a lot of conversation around AI, […]

SANTA MONICA, Calif. – It’s estimated that about 400 billion gigabytes of data are created every day, challenging decision makers to find the best ways to mine this information for insights. Because data is often spread among a variety of organizations including advertisers, agencies, media companies and ad-tech companies, collaboration is needed to unlock deeper […]

Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers. Accurate information about consumers underpins these vital media functions. Addressability is “about having that data layer and understanding that data becomes humans and humans are data, and being able […]

SANTA MONICA, Calif. – Ride-share giant Uber Technologies seeks to give brands a way to reach consumers as they take trips, whether it’s to the airport or the community shopping center. This reach not only includes its mobile app, but its growing JourneyTV network of tablet screens being installed into millions of ride-share vehicles. “We […]

LG Electronics is one of the biggest consumer electronics companies in the world, making CES a vital event for showcasing its latest wares. As a maker of internet-connected televisions, LG’s advertising sales unit, LG Ad Solutions, gives brands a way to engage target audiences on the largest screen in their homes. “LG Ad Solutions differentiates […]

SANTA MONICA, Calif. – Women are responsible for a significant majority of purchase decisions worldwide, making insights into their wants and needs extremely valuable to marketers of consumers brands. Women who work at these brands have pushed for recognition of their special role in making products for women and in devising advertising that engages their […]

CES, or what used to be known as the Consumer Electronics Show, each year helps to set the tone for the innovative products and services that people can expect to see coming to market. Artificial intelligence has become a key part of innovation as marketers adopt the technology to provide better experiences for their customers. […]

SANTA MONICA, Calif. – Creators are remaking the media landscape, giving brands new ways to reach audiences of highly engaged fans, enthusiasts and followers. Amid this transformation, create platform Spotter is spending hundreds of millions of dollars to license Creator content that’s monetized through partnerships with brands. “These Creators are really building expectations with audiences […]

“I was fascinated by the camaraderie and the community that Andy and the team have built,” says Terence Kawaja, founder, CEO of LUMA Partners. “There’s a tangibility to the discussions that I’ve noticed. Beet Retreat, people go to do. These people, they’re doers, not talkers.” Kawaja is one of many industry leaders who share how […]

Customer data have become more valuable as marketers adopt newer technologies to unlock insights such as the best ways to reach their clientele across a variety of media platforms. These methods are helping advertisers to wean themselves from tracking cookies that have underpinned online marketing for the past 30 years. “In the olden days we […]

SANTA MONICA, Calif. – The popularity of OpenAI’s ChatGPT app helped to demonstrate to millions of people the power of artificial intelligence — and specifically, generative AI that’s capable of creating content based on instructions in everyday language. While AI applications in the advertising business have been around for years, the technology will continue to […]

SANTA MONICA, Calif. — As advertisers seek to drive results across various platforms, connected TV is emerging as a key opportunity for performance media. While traditional TV advertising has focused on reach and frequency metrics, Matt McDonald, Global Head of Connected TV & Streaming at Google said advertisers are increasingly looking for ways to understand […]

ORLANDO – The rapid shift in people’s television viewing habits during the pandemic, when many people were stuck at home and signed up for streaming services, pushed audience measurement companies to adapt their tabulations. Nielsen, whose television ratings have helped to determine how massive sums of advertiser money is spent, developed its Nielsen One platform […]

Advertising software and services company Mediaocean this month announced a plan to buy advertising tech company Innovid for $500 million. The deal, which is expected to close early next year, expands Mediaocean’s ability to offer brands control over their data and where their ad spending goes. For Zvika Netter, co-founder and chief executive of Innovid, […]

SANTA MONICA, Calif. – This year’s Olympic Games in Paris underscored the power of live sports to deliver meaningful cultural moments to a broad audience, and to provide opportunities for participating sponsors to achieve their branding goals. “You get tremendous brand lift, recognition, awareness and the appropriate adjacency that really can drive all key indicators […]

SANTA MONICA, Calif. – The digital advertising industry is poised for a strong 2025 as multiple economic indicators point toward growth, said Terry Kawaja, founder and chief executive of investment bank LUMA Partners. “2025 is going to be an excellent year for digital advertising,” he said in this interview with Beet.TV contributor Rob Williams at […]