Robert Williams
Political Campaigns Can’t Ignore CTV Audiences: i360’s Mark Positano
This year’s midterm elections are coinciding with a major shift in people’s television viewing habits as streaming services grow more popular. Political campaigns face greater challenges in reaching broad groups of voters as people spend less time watching traditional linear TV networks, but connected TV (CTV) and over-the-top (OTT) platforms offer their own efficiencies with […]
Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher
SAN JUAN, Puerto Rico – The significant shift in viewership from linear television to streaming video has challenged advertisers to reach audiences among a wider variety of media platforms and electronic devices. This change has helped to drive adoption of data and software tools to manage ad campaigns across a more fragmented media landscape. “The […]
Data Insights Drive Improvements in Ad Revenue: Furious’s Ashley Swartz
SAN JUAN, Puerto Rico – Media companies can improve advertising revenues by adopting software that helps to analyze sales data and automate workflows. Through the process of yield optimization, they can achieve gains of 8.5% to 10% in the first year. “The goal is to maximize the value of all those ad products you have to […]
Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien
SAN JUAN, Puerto Rico – This year’s midterm elections are estimated to generate as much as $9 billion in video advertising revenue as campaigns seek to reach voters on linear TV and connected TV (CTV). To meet their demands for ad inventories, ad-platform provider FreeWheel today released new tools to unify audience-based planning on premium CTV […]
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
Advertisers are gaining more tools to improve their reach among target audiences with a combination of data and analysis. Among these consumers, “persuadables” who have shown they are more responsive to advertising represent a key opportunity for marketers to improve the effectiveness of their campaigns. “We are working with clients … to perfect their targets […]
Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell
SAN JUAN, Puerto Rico – Advertisers are gaining more tools to measure the effectiveness of their campaigns, especially as they gather more granular information about consumers. Instead of relying on broad demographic data to help predict how people will behave after seeing an ad on television, marketers can find other data signals to indicate purchase intent. […]
TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale
SAN JUAN, Puerto Rico – Television networks are preparing for the yearly upfront sales season, but are considered unlikely to have the backing of an audience measurement company. TV ratings stalwarts Nielsen and Comscore probably won’t receive accreditation from the Media Rating Council by the time that networks present their programming slates to major advertisers […]
Addressability, New Currencies Will Define 2022 Upfront: Magna’s Molly Finnerty
SAN JUAN, Puerto Rico – Going into this year’s upfront sales season for television networks, marketers are either testing or adopting more tools to automate their media spending and to evaluate it. They also have more ways to reach target audiences as national addressable advertising moves out of pilot programs and into the mainstream. “These […]
Political Campaigns Can Boost Performance With Streaming Ads: Xandr’s Erik Brydges
Spending on video advertising by political campaigns this year is expected to reach $9 billion as the country’s two major parties vie for control of both houses of the U.S. Congress in the midterm elections. An estimated $1.5 billion will be spent on connected TV (CTV) channels as campaigns try to reach cord-cutter and cord-never […]
Upfronts Will Expand Programmatic Ad Inventories: GroupM’s Esra Bacher
SAN JUAN, Puerto Rico – Advertisers are demanding greater flexibility in their media plans as rapid shifts in consumer behaviors and business conditions affect their strategies. As much as marketers want the assurance that their ads will appear at specific times during a linear television programming schedule, they also want reach the growing number of […]
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
SAN JUAN, Puerto Rico – Television networks are gearing up for the upfront advertising sales season amid a period of upheaval in audience measurement. Media buyers and sellers will have more tools to set the value of advertising transactions, including more granular analysis of data to help predict business outcomes. “Marketers over the long term […]
Beet Retreat Preview: Insights From Magnite’s Matt McLeggon, Sabio’s Jon Stimmel and VideoAmp’s Lisa Ciancarelli
The Beet Retreat this week brings together high-level executives from media companies, advertising agencies and ad-tech disruptors that are shaping the television and digital marketplace. In this episode of the BeetCast, several Beet Retreat sponsors offer a preview of what they’ll discuss in keynote presentations and “fireside chats” during the three-day event: Matt McLeggon, senior […]
Voice-Enabled Audio Ads Drive Listener Engagement: Instreamatic’s Stas Tushinsky
Advancements in natural-language processing (NLP) technology are giving marketers greater ability to engage consumers in verbal conversations. As people listen to ad-supported audio programming such as podcasts and music, brands will have more tools to make radio-like spots more interactive. Stas Tushinksy, co-founder and chief executive of voice marketing platform Instreamatic, describes those possibilities in […]
Streaming Video Ads Have Key Role in Midterm Elections: Uplift’s Jamie Patton
Political advertising will be especially significant in this year’s midterm elections, considering that control of both houses of the U.S. Congress is in play. Campaigns are grappling with a seismic shift in television viewing habits during the pandemic, which kept many people at home during a time when major media companies either expanded or launched […]
Beet Retreat Highlights Ways to Boost Campaign Outcomes: Sabio’s Jon Stimmel
Advertisers have grown more focused on business outcomes from their marketing campaigns, pushing media companies to offer performance-based guarantees. As data-drive attribution becomes more scalable and standardized, these deliverables are becoming more attainable. Jon Stimmel, chief growth officer at CTV ad-tech company Sabio, will discuss these issues more in-depth as a featured speaker at the Beet […]
Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel
As television networks prepare to showcase their programming during the upfront sales season, more advertisers are ready to test alternative ways to measure the value of their media investments. “When we hung up the phone yesterday with a bunch of our clients, we had a handful of them say, ‘I’m ready to test,’” Cara Lewis, […]
Retail Media Networks Are Growing as Advertising Drives Online Shopping
Advertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy’s are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of “performance media” […]
Out-Of-Home Advertising Is Poised for Surging Growth: Atmosphere COO Blake Sabatinelli
Out-of-home advertising is seeing a rebound as marketers aim to reach consumers who are returning to their pre-pandemic routines after being stuck at home during lockdowns. While billboards, posters and digital signage provide ways for their brands to seen by “on-the-go” consumers, streaming startup Atmosphere is offering a platform to deliver video ads to public […]
Direct-to-Consumer Brand Partnerships Expand by 30%: Disney’s Michaela Giovengo
Selling directly to consumers is a source of revenue growth for a variety of brands, whether it’s an established multinational like Nike in sportswear or a disruptor like Dollar Shave Club in men’s grooming products. Direct-to-consumer (DTC) brands seek measurable results in every part of the purchase funnel, and Disney will highlight how it helps […]
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
Disney this week named Samba TV as its first official measurement partner amid a broader effort to provide marketers with more tools to analyze their advertising campaigns. Brands will have access to Samba TV’s True Reach and Frequency platform for deeper insights into audiences among a variety of connected devices including smart TVs. “We’re no […]