Robert Williams

Video games have become a key source of entertainment for millions of people who have been stuck indoors during the pandemic. That shift created opportunities to reach consumers who are elusive to other kinds of televised advertising, especially younger viewers. “The pandemic threw a curve ball at everyone last year, and brands really had to […]

CHICAGO – The decline in ratings for traditional linear TV has challenged brands to find other ways to extend the reach of their marketing campaigns. Increasingly, that means buying media placements on ad-supported video-on-demand (AVOD) platforms whose viewership has grown as people watch programming on connected devices like smart TVs. “We know that AVOD is […]

Consumers have more media choices than ever before as internet connectivity continues to broaden beyond computers and mobile phones to include television. Linear TV is converging with on-demand digital channels, and media companies are seeking a unified way to sell their ad inventories across these different platforms. “It’s the revenue opportunity that’s pushed convergence. Linear […]

Sports fans will find a way to watch their favorite players and teams despite significant disruptions, as seen in the past year. That commitment gives marketers a chance to connect with consumers even as they divide their viewing time among multiple devices. Amid these shifts, media and marketing executives from a variety of companies have […]

LOS ANGELES – The growth in streaming services that carry advertising is giving marketers another way to reach consumers through connected devices like smart TVs. Those ad-based video-on-demand (AVOD) services are seeing greater interest from advertisers as part of their overall media strategies. “We look at AVOD as part of the whole from a video […]

LOS ANGELES – This year’s upfront sales season for broadcasters will bring heightened attention to ad-based video-on-demand (AVOD) services. The platforms saw significant gains in viewership as consumers looked for fresh programming, especially sports fans who had to go without live games for a few months after the pandemic began. “When we look at a […]

Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV  on what to expect — and the changes they’d like […]

The growing variety of video channels give viewers more choices than ever before, while challenging mass marketers to devise ways to reach large-scale groups of consumers. Ad-based video-on-demand (AVOD) services provide a way to reach younger audiences that are more elusive to traditional linear TV. “There’s a lot of value that advertisers have in combining […]

This year’s upfront sales season will include a stronger presence from streaming platforms that carry advertising and whose audiences have grown substantially in the past year. Those ad-based video-on-demand (AVOD) services present challenges and opportunities for marketers that aim to reach consumers who are more averse to traditional commercials. “We’re in a hypergrowth stage in […]

National broadcasters increasingly will make more of their advertising inventory addressable, giving marketers a way to show different commercials to different households during the same programming. Instead of being limited to two minutes an hour among multichannel video programming distributors (MVPDs), addressable advertising will become a bigger part of the 14 minutes an hour that […]

TORONTO – Television viewing habits have grown to resemble the consumption of digital media as video-on-demand platforms become more popular. Consumer demand for instant gratification in their viewing experience is changing their tolerance for structured commercial breaks. “We’re quickly recognizing that that is not how consumers want to consume content in a digital environment where […]

Audience data will play a bigger role in this year’s upfront sales season as TV networks tout their strengths in reaching consumers among a bigger variety of platforms. Ad-based video-on-demand (AVOD) services will be more prominent amid the broad shift to media consumption on connected devices like smart TVs and mobile phones. “The upfront this […]

Among the healthcare industry’s many innovations in improving care is the analysis of data about patient outcomes. Komodo Health has created a “healthcare map” that applies artificial intelligence to track about 325 million U.S. patients to identify unmet needs throughout the healthcare value chain. The goal is to help payers, providers and drug makers in […]

Consumers who connect their TVs directly to the internet are becoming more accessible to marketers through the growing number of ad-based video-on-demand services. AVOD platforms are gaining many viewers that had been lost to the cord-cutting trend, reaching greater scale for major advertisers. Advertisers are “looking for where we can basically scale outside what’s happening […]

Advertisers seeking to reach a high-growth consumer group must have a strategy for the Hispanic market. With Generation Z emerging as the most multiethnic group in U.S. history and the Hispanic population forecast to expand 20% to 74.8 million people this decade, marketers can’t ignore a huge market with growing spending power. “The Hispanic market […]

Addressable television is a key priority for marketers that aim to personalize their advertising among different households that watch the same programming, a new survey suggest. Almost half (46%) of brands and agencies said optimizing emerging channels is their top priority in 2021, according to a survey by Forrester Consulting published today. Dish Media, the […]

Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic. “It was such a fluid marketplace, and a lot […]

With e-commerce sales expanding faster than the advertising market, the integration of content and commerce has become a bigger priority for media companies. The pandemic sped up this convergence as consumers shunned brick-and-mortar stores and spent more time shopping from home. NBCUniversal, which today is hosting its One21 event to showcase its One Platform that […]

The upfront advertising sales season this year comes amid the continued disruptions of the pandemic to people’s viewing habits and shopping behaviors. The crisis also has led to concerns about the availability of quality programming as the health crisis creates turmoil for studios and producers. “This year’s upfront is going to look different than it […]

Mediaocean is transforming its advertising software suite for the age of convergence, pulling together its products into a single platform. The move follows the recent integration with 4C, which Mediaocean acquired last year to expand into social media, e-commerce and connected TV advertising. “We are unifying all our products into an omnichannel advertising platform,” Aaron […]