Robert Williams
Programmatic Video Gets More Attention Among Buyers: GroupM’s Brown
The IAB NewFronts this month come as media buyers focus on cross-channel opportunities including programmatic video advertising. Jessica Brown, director of digital investment at WPP’s GroupM media agency, said the coronavirus pandemic has hastened a longer-term move from linear TV toward digital media consumption, and advertisers are taking notice. “We always knew that streaming was […]
Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide’s Stimmel
This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption […]