Robert Williams

MIAMI – The National Football League captures most of top-ranked audiences for television, an ongoing indicator of the power of live sports in helping brands to reach consumers. Those audiences can be targeted more precisely with streamed sporting events. “What we’re finding is that marketers are very, very interested in sports because they know that […]

LAS VEGAS – Costco doesn’t have a public relations team and spends very little on advertising. However, the warehouse chain seeks to build its retail media network by giving brands a way to reach millions of members whose purchase histories are well documented. “It’s a really good time to be starting fresh in retail media,” […]

SAN JUAN, PR – FreeWheel, the adtech platform owned by Comcast Corp., introduced for the 2024 upfront and NewFront season a tool to help marketers manage their ad spend among different media channels. Called Allocation Module, it also provides publishers with a holistic view of spending against upfront commitments. “In the last few years, a […]

SAN JUAN, PR – Social-video app TikTok in the past six years since its launch has emerged as one of most popular media platforms, especially among Gen Z consumers. The app does face the possibility of being banned in the United States because of national security concerns. In the meantime, it seeks to capture people’s […]

MIAMI – Shopping habits changed dramatically during the pandemic as millions of consumers brought groceries online for the time. Delivery service Instacart is a pivotal part of that shift,  and is building on its shopper data with a growing advertising business. “We’re going beyond just grocery, and that gives us an incredible opportunity to see […]

MIAMI – Technological hurdles that hindered the personalization of television advertising are gradually being overcome as media companies seek to maximize the value of their audiences. The Summer Olympics are poised these capabilities alongside the broad reach of linear television, as Comcast’s NBC Universal and FreeWheel plan to do. “What’s really impressive….is to enable the […]

SAN JUAN, PR – Retailers that sell advertising are expanding beyond the confines of their own websites to provide access to what are known as offsite advertising inventories. This progression unlocks the ability to reach audiences based on their purchase histories. “For many advertisers that are more endemic selling in retail, it’s been a great […]

LAS VEGAS – It’s not too late for retailers to start selling advertising if they haven’t already. In many ways, being a later mover is advantageous for retailers who can benefit from the learnings of others. “Building really strong relationships with the merchant team, the marketing teams, operations…those really strong foundation relationships will really help […]

MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]

LAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or WAG, is another way for the company to connect customers with trusted brands. “I always wanted to be part of […]

SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer […]

SAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of the platform beyond driving subscriptions for direct-to-consumer services such as Netflix and Disney+. “Consumers have more of an affinity for […]

LAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ad server to help brands target shoppers on retailers’ media properties and the open web. “When we talk about person-level […]

SAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs. “Transparency in connected […]

The POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management. “I’m really excited about POSSIBLE this year,” Seho Lee, head of sales, strategic verticals at Uber Technologies, said in this interview with Lisa Granatstein, editorial […]

SAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience targeting based on the purchase histories of their customers. “The expansion of offsite is really delivering on a lot of […]

Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go to video publishers. “We’re about to see a significant jump in the growth of CTV,” Zvika Netter, co-founder and chief […]

SAN JUAN, PR – Smart-TV startup Telly aims to change the value proposition for consumers by offering them free televisions in exchange for seeing advertisements. The promise for marketers is that campaigns have a greater chance of being seen – Telly’s set has twin screens, the lower of which shows unobstructed ads and information. “They’re […]

SAN JUAN, PR – Media-measurement company Comscore in March received accreditation from the Media Rating Council for national and local television household-level measurement. The accreditation was a significant step in Comscore’s role in helping to set the value of ad transactions, or what are known currencies. In this interview two weeks before Comscore’s accreditation, Beet.TV […]

LAS VEGAS – Retailers that sell advertising seek to differentiate themselves with extensive information about the buying habits of their customers. Discount chain Dollar General has 90 million reachable consumers with its DG Media Network. “Dollar General Media Network was born out of a problem that we were trying to solve for DG’s marketing,” Molly […]