Robert Williams

LAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ad server to help brands target shoppers on retailers’ media properties and the open web. “When we talk about person-level […]

SAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs. “Transparency in connected […]

The POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management. “I’m really excited about POSSIBLE this year,” Seho Lee, head of sales, strategic verticals at Uber Technologies, said in this interview with Lisa Granatstein, editorial […]

SAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience targeting based on the purchase histories of their customers. “The expansion of offsite is really delivering on a lot of […]

Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go to video publishers. “We’re about to see a significant jump in the growth of CTV,” Zvika Netter, co-founder and chief […]

SAN JUAN, PR – Smart-TV startup Telly aims to change the value proposition for consumers by offering them free televisions in exchange for seeing advertisements. The promise for marketers is that campaigns have a greater chance of being seen – Telly’s set has twin screens, the lower of which shows unobstructed ads and information. “They’re […]

SAN JUAN, PR – Media-measurement company Comscore in March received accreditation from the Media Rating Council for national and local television household-level measurement. The accreditation was a significant step in Comscore’s role in helping to set the value of ad transactions, or what are known currencies. In this interview two weeks before Comscore’s accreditation, Beet.TV […]

LAS VEGAS – Retailers that sell advertising seek to differentiate themselves with extensive information about the buying habits of their customers. Discount chain Dollar General has 90 million reachable consumers with its DG Media Network. “Dollar General Media Network was born out of a problem that we were trying to solve for DG’s marketing,” Molly […]

SAN JUAN, PR – The popularity of connected devices such as mobile phones and smart TVs has expanded the opportunities for brands to drive direct transactions with consumers. Shoppability is more pervasive, but that doesn’t mean every advertisement should be geared to drive a response. “Shoppability certainly appears to be everywhere these days. The question […]

SAN JUAN, PR – The media landscape has become more fragmented as connected television apps offer viewers more ways to discover and watch programming. The resultant splintering of audiences has pushed mass-market brands to find ways to tell that their advertising is reaching consumers efficiently and effectively. “Transparency is critical for us. It helps inform […]

SAN JUAN, PR – The Hispanic population is a significant source of economic growth for the United States, but its television audience historically has been undercounted. With this year’s upfront sales season, Spanish-language media giant TelevisaUnivision will showcase more comprehensive data about Hispanic viewers. “We built a lot of new capabilities with audience targeting,” Donna […]

SAN JUAN, PR – Retailers that sell advertising aren’t limited to ecommerce sites like Amazon or store chains like Walmart. The category of retail media networks includes marketplaces for services such as travel and tourism – key parts of what’s been described as the experience economy. “Travel is the ultimate experience, obviously, and there’re so […]

SAN JUAN, PR – Retailers that sell advertising can help brand marketers reach key audiences in their connected television campaigns. The role for retail media networks in marketing consumer packaged goods is similar to its place in other communications channels. “The challenge is the process for building creative, getting inventory aligned with our audiences and […]

Contextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands can target these audiences through demand-side platforms including The Trade Desk and Google’s DV360, according to an announcement. In this […]

Software tools that transformed the way brands buy digital advertising are coming to television as marketers and agencies seek to reach the growing audience for video streaming. FreeWheel, Comcast’s advertising technology platform, this year is bringing these programmatic tools to the upfronts as billions of dollars are transacted. “We have a lot of growth happening […]

SAN JUAN, PR – Millions of U.S. households have connected their televisions directly to the internet, giving advertisers a way to interact with consumers through what is typically the biggest screen in their homes. Shoppable video increasingly will have to power to raise brand awareness and to drive direct sales. “A big prediction is that […]

SAN JUAN, PR – Consumers are watching video content among a wide variety of internet-connected devices, challenging marketers to reach them when they’re most receptive to advertising. The role of the modern media agency is to find ways to overcome these hurdles. “As delivery systems, as distribution, as viewers really change the way that they’re […]

MARCO ISLAND, FL – Amazon, Netflix and Disney are among the media owners that have started to sell advertising on their streaming services, giving brands more ways to reach U.S. consumers. Those audiences include people whose viewing habits shifted away from traditional linear television during the pandemic, which temporarily halted live sports and the production […]

MARCO ISLAND, FL – Podcasts can expand the time people spend with media, giving listeners a way to hear a broad range of spoken-word content while they’re doing other things such as commuting, doing chores or working out. The audio format also gives marketers a way to reach engaged audiences with a data-driven advertising strategy. […]

MARCO ISLAND, FL – As retailers evolve into media outlets, their relationships with consumer packaged goods companies that fill stores with products also are changing. Brands are demanding that retailers show results in the same way that traditional publishers do. “Retail media from a brand perspective…they are our biggest partners, our biggest customers. They are […]