Steve Ellwanger

Telaria CEO Mark Zagorski sees “a ton of growth” for app-based companies providing over-the-top television services. Their potential comes as OTT and connected-TV have gone from discovery to the make-it-better stage. “If you think about advertiser demands, they increasingly are becoming focused on addressable,” Zagorski says in this interview with Beet.TV at the recent LUMA […]

Led by direct-to-consumer brands, marketers are ahead of the curve when it comes to attribution of television advertising spending. “The advertisers have actually been doing attribution for much longer than the media companies and the agencies,” says Sean Muller, Founder & CEO of iSpot.tv. “So we see the advertisers as actually driving the marketplace forward […]

The sky is the limit for global addressable television at NBCU given its joint advertising initiative with Sky, which NBCU parent Comcast purchased in the fall of 2018. “The exchange of best practices between the two is really going to help us both,” says Denise Colella, SVP of Advanced Advertising at NBCU. In this interview […]

Consultant Matt Prohaska believes the advertising industry is on track to benefit from consumers having full transparency over their data and fully opting in across all media channels. But he doesn’t think it will happen for another five years or so. One of Prohaska Consulting’s top services this year is helping buyers, sellers and technology […]

Addressable television advertising has been mostly “a conduit or corollary to what happens in digital” in terms of being able to bring attribution and accountability to television, according to Cadent’s Nick Troiano. But things are changing on both the demand and supply side. The CEO of the advanced-TV platform cites pay-TV operators like Comcast, AT&T/Xandr […]

Amid growing concerns about tougher data privacy restrictions, give people the opportunity to opt out and they might just give you more information about themselves, according to Tru Optik’s Andre Swanston. “We knew very early on that privacy compliance was going to be something critical for the future of our entire business,” the CEO and […]

With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E Networks’ Jason DeMarco. In the process, there can be a reduction in repetitive ads. A+E’s core sales team handles linear, set-top box VOD and on-demand digital, Demarco explains […]

While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is in conjunction with 4INFO and the other, for connected-TV devices, is with MadHive, according to Premion President Jim Wilson. 4INFO has long made custom identity graphs for Premion to identify certain audiences, Wilson explains […]

At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising. He talked about what Comcast Advertising is excited about as a champion/partner to Comcast Spotlight, FreeWheel and NCC Media in the rapidly changing TV space. He sees tremendous opportunity in the power […]

If anyone understands what it’s like to work inside one of the walled gardens, it’s David George, who left Facebook as Head of Mobile Publisher Solutions just over a year ago. Now as the CEO of Pixability, he’s helping to expand the company’s data and machine learning platform from social media giants like Facebook and […]

Within the past year, Simpli.fi has moved into household-level advertising targeting and brought its digital advertising targeting strategies to OTT and connected TV, says CEO Frost Prioleau. OTT and connected TV “has been a huge rollout for us where we rolled out all our digital advertising targeting strategies, including behavioral targeting and demographic targeting,” Prioleau explains […]

Longtime advertising industry soothsayer Rishad Tobaccowala believes we’re all entering a third “connected” age that blurs the lines between advertising technology and consumer data rights. In a book to be published in early 2020 and in this interview with Beet.TV at the LUMA Partners Digital Media East event, he talks about why consumers should be […]

On the heels of its recent investment in OTT data specialist Tru Optik, TransUnion has acquired people-based marketing technology provider TruSignal. Both relationships will help to enhance TransUnion’s role as an “enabler” that helps map consumer identities in a complex, multi-platform world, says the Matt Spiegel, the company’s EVP of Digital Marketing Solutions and Head […]

Mapping consumer identities for the purposes of advertising targeting and attribution isn’t getting any easier in the face of rising privacy standards and consumer expectations. That’s in addition to the challenges TV programmers face in trying to stitch together their various viewing platforms, says 4INFO CEO Tim Jenkins. Finding a common ID across platforms for […]

In addition to unveiling new and returning series, WarnerMedia used its UpFront presentation today to share case studies showing linear television’s impact on business outcomes and discuss its upcoming SVOD and AVOD services. “What I’m thrilled about is that we’re going to be showing a lot of results,” WarnerMedia President of Ad Sales Donna Speciale […]

TEGNA’s new partnership with Alphonso  provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the local station group owner’s consultative sales approach, says VP of Sales Intelligence Jessica Daigle. “We’ve entered into a new era where people are not buying platforms. It’s not just TV is the only game […]

When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly local advertisers would take to OTT and connected-TV. “The point is that local caught on really fast,” says Premion President Jim Wilson. “We wanted to make sure that there was an opportunity to bring […]

It will be a new and nimbler Fox traversing the UpFronts and Cannes this year, evangelizing live events and enabling “the right mix of methodology and optimization” for audience targeting. “We are excited about the new portfolio,” Dan Callahan says of Fox Corp. following the sale of film and television assets to Walt Disney Co. […]

Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT and connected-TV” is the viewpoint of Premion’s Jim Wilson. They are attracted not just by audience reach but tying business outcomes to exposures. A division of TEGNA, Premion is an advertising platform for regional […]

Advertising-supported streaming television provider Tubi has a new partnership with Samba TV to measure reach and frequency gaps across linear and OTT. The move comes as Tubi is introducing first-position, guaranteed ad pod impressions along with 60- and 90-second formats, trailers and sponsorships. “The marketplace for ad-supported is a coiled spring,” Tubi Chief Revenue Officer […]