The TV Ad Industry Powered by Automation

a Beet.TV Leadership Series presented by

The business of television advertising has dramatically transformed as a result of technology solutions.

The marketplace has become more complex and efficient as video content distribution becomes more digitized.

And, these changes have  all been accelerated as in-person meetings have not been possible during the pandemic —  along with big changes in consumer preference.

For the second year, the TV Upfront will be virtual as more businesses become virtual and automated. At the same time, several bit programmers have plans to make their entire inventory available via programmatic marketplaces.

How these changes are impacting the TV marketplace, this year’s Upfront, and the future of the industry will be the theme of this video series produced by Beet.TV. Interviewees will include senior executives from cable networks, broadcasters, MVPDs, AVODs and media agencies.

Among the topics:

• How is the importance of the Upfront being sustained or changed?
• The shape of the programmatic marketplace
• The evolving role of the SSP
• How are data points outside of age and gender being utilized?
• What is the new look of performance and attribution?

Production and Distribution

The series is in production. All reporting will be done remotely via Zoom. Interview sessions typically are done in under 30 minutes. Published videos are 5-10 minutes in length.

Videos will be published on Beet.TV, its syndication network and via its social media channels. To suggest a candidate for the series, please contact Katy Charles, Senior Producer at Beet.TV – katy@beet.tv.