a 
Leadership Series
PRESENTED BY
Worldwide content creation is growing at an unprecedented rate. While brand safety continues to be top of mind for digital advertisers, the content boom has opened up opportunities for brands to do more than simply protect their reputation.
Brand suitability represents a new standard of advertising within environments that are not only safe, but also suitable: they align with the core values, messaging, and goals of the brand.
The notion of brand suitability has never been more present than in the current global climate. This series will explore how brand safety strategies have evolved to embrace suitability, and the impact on all members of the digital ecosystem now and in the future.
The series will present leaders from both the buy and sell side. Topics:
- Brand suitability strategies during the global pandemic and in the next 6-12 months.
- The use of tools like machine learning in helping brand suitability
- Best practices around semantic avoidance and contextual advertising around news
- Best practices for publishers to insure a suitable environment.
- The impact of brand suitability on pricing and performance.
Videos will be recorded remotely using Zoom. The segments will be published on Beet.TV and its syndication and social channels.
To recommend a segment, please contact Katy Charles katy@beet.tv