Marketers’ Guide to OTT presented by Sling TV and DISH Media Sales

It is now two years since Sling was reborn as an over-the-top TV experience for cord-cutters in the DISH Network stable. In that time, DISH hasn’t just been helping position the service as a paid platform for the post-cable era. It has also been using Sling as a Trojan Horse in to the new world […]

Advertising through over-the-top TV services is still nascent, still essential and still waiting to be fully unlocked by better measurement. That is according to one executive in the space who co-founded her own company to help advertisers benefit from the opportunity. “I think we’re early days for OTT, the targeting layer just started,” one2one Media’s […]

Maybe, one day, the addressable, programmatic, data-driven buying of TV ads will appear on our TV screens. That used to be the view in TV land – “one day”. But one ad exec elbow-deep in the data says that day is already upon us. “I spend a lot of time in the marketplace talking with […]

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

A year ago, a big challenge for providers of addressable TV ad solutions was the industry’s ability to understand the value exchange compared with mass, linear TV spots. “I don’t think that’s the case anymore,” says Mike Bologna, President of one2one Media. Now the big issue is “consistency,” Bologna says in this interview with Beet.TV. […]

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]

It is now two years since Sling TV was launched by DISH – enough time for the pair’s journey down the advanced TV ad sales road to go pretty far. In this video interview with Beet.TV, DISH’s advanced TV ad sales director Adam Lowy explains how DISH began the journey, and where it stands today. Lowy […]