“Direct to Success,” Video Summit with the VAB

They may be natively digital, but the new wave of direct-to-consumer (D2C) ecommerce brands is being built, in large part, through advertising on television. And one major TV network’s ad sales chief says the old box in the corner can give these sorts of brands the digital capabilities they need. “If you look at something […]

Having started with Facebook as its primary advertising platform, online retailer Touch of Modern tried television a couple of years ago. “And it quickly became actually the majority of our marketing spend,” says Co-Founder & CEO Jerry Hum. Touch of Modern, whose app and website cater to millennial males, started business in 2012 as the […]

In 2019, all the marketing talk is of combining data and connectivity with TV and the potential mass audience, creating a targeted rich advertising opportunity. But Minneapolis-based Marketing Architects has working on the next generation of TV ad for more than two decades now. The independent agency was founded by Chuck Hengel in 1997 to create […]

It’s not just so-called direct-to-consumer brands that are trying to bring “daily rigor and accountability to video.” Effectively connecting different television environments is a common goal across the spectrum of advertisers, says EVP and Chief of the Horizon Next direct-marketing agency Gene Turner. “For most of the DTC brands and even the performance brands that […]

They may be advertising on TV – but that doesn’t mean the growing wave of direct-to-consumer (D2C) brands is happy to get by simply building their image. In the emerging D2C landscape, the new brand beasts want to use TV to fuel real purchases. In 2019, that appears to be a real possibility. Whilst, historically, […]

NCC Media is “working fast and furious” on becoming the hub for television networks to make their national advertising time addressable, says David Kline, who is President of Spectrum Reach and EVP of Charter Communications. “We are aggregating all our addressability, not just for the two minutes an hour we sell to our local national […]

Over the last year, one new tech company has moved very fast whilst standing still. Peloton has made waves with its static workout bike that is married with live and on-demand head-mounted video exercise instructions. Not just for its product model, Peloton has also found itself nestled amongst the growing crop of “direct-to-consumer” (D2C) retailers. […]