PCH Series
PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results
Most people may associate them with big checks, but Publishers Clearing House has online engagement that equips them with accurate data. In an interview with Beet.TV, Heather Macaulay, head of marketing and strategy at the media company, gave insight into how the company operates. From a marketing perspective, Macaulay says that PCH has a unique […]
Chris Moore: Publishers Clearing House Wants to Be a Media-First Business
Chris Moore, head of strategic partnerships for Publishing Clearing House Media, realizes that not everyone knows the company as a media, gaming and entertainment platform. But PCH, which offers brand-safe content inventory across owned digital properties, sees upwards of 2.5 billion impressions and 20 million uniques each month. According to Moore, PCH is running from […]