Targeted Strategies, Big Impact TV Powered by Data, Addressability and Consumer Choice, produced in with VAB and sponsored by New York Interconnect

It is the joint venture that promises to make 20 million New Yorkers available to advertisers at the push of a button? So, how is New York Interconnect (NYI) – a JV of Altice USA, Charter Communications and Comcast – approaching the growing desire of ad buyers to reach TV viewers across all their screens? […]

CHICAGO –  If you can make an ad strategy work there, you can make it work anywhere. It’s up to you – but Brad Danaher recommends beginning your targeted TV ad strategy in New York. With connected and addressable TV technology, marketers can buy ads that reach specific audiences. In this video interview with Beet.TV, […]

It’s never been a good idea to overlook the value of local media when it comes to popularity with audiences and magnetism for ad buyers and it’s proving to be even more significant after the onset of COVID-19. In this video interview with Beet.TV, Angela Steele, Carat USA CEO, says the pandemic has driven up […]

2020 was a difficult year for many companies. But it may also end up being a year when those that were able to invest in marketing created a new foothold that catapulted them toward growth. VAB, an insights-driven organization dedicated to answering marketers’ toughest questions, says it pulled a century of economic data and found […]

This year’s elections brought record levels of spending on campaigns, with the Center for Responsive Politics raising its estimates of a final tally to more than $14 billion from $11 billion only a few weeks before. It’s still too early to tell how much of that amount went into television ads, but there’s little doubt […]

Live sports are ready to make a comeback after the pandemic led to the biggest interruption in fan attendance since World War II. As vaccine researchers report surprisingly good results from recent tests, many people next year are more likely to seek things they had shunned, including sporting events, concerts, theaters, airlines, restaurants and stores. […]

The growing number of video channels is challenging advertisers to develop strategies to reach unduplicated audiences both at the national and local level. To stand out amid the clutter, those marketers also want a way to integrate their messaging with content that keeps viewers engaged. Advertisers “want a package that includes branded content, content creation […]

In an era of on-demand consumption, many amateur soothsayers would have you believe that “live TV is dead”. Try telling that to the millions who tune in to live televised sport every week. Live linear still commands and audience and, so, broadcasters still think they can command advertisers. In this video interview with Beet.TV, Dan […]

Despite years of focus on national media buys, there is a renewed marketer emphasis on local TV. That is partly because of a new recognition that different media markets have different qualities and consumers, and partly because people are realizing over-the-top TV (OTT) services have the ability to target at local level – like cable […]

Local news programming this year has seen strong viewership growth as audiences seek the latest information about the pandemic. For advertisers seeking to convert viewers into new customers — especially as their buying habits change dramatically — local news also provides more concise targeting for both regional and national brands. “We found that a lot […]