The Rise of Retail Media, a Beet.TV Leadership Series produced at CES 2024, presented by Criteo

LAS VEGAS — At the Consumer Electronics Show (CES), two of the the fastest-emerging digital trends overlapped. Artificial intelligence is helping spur retail media networks. That was the views shared with Beet.TV by Sravanthi Muppidi, VP, Software Engineering, Albertsons. Albertsons is a leading food and drug retailer in the United States and has started its […]

LAS VEGAS – Retailers that sell advertising make up a fast-growing part of the media marketplace, especially with the power of retailers to drive transactions for brands. Amid this growth, retail media also has a role in traditional brand-building strategies such as driving consumer awareness. “I spend a lot of time working with Amazon…the amount […]

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber’s range […]

LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter and ultimately drive sales. Omnicom Media Group, the media-buying arm of holding company Omnicom Group, announced several initiatives to support clients with these opportunities. “Influencer marketing […]

LAS VEGAS – Retailers that sell advertising are more effective for brands when they’re able to collaborate on meeting the needs of consumers. These efforts are supported with a variety of data-driven marketing strategies. “Consumers will part with their money when you solve a problem for them,” Jacquelyn Baker, chief executive of Omnicom Commerce Group, […]

LAS VEGAS — One of the key emerging retail media players is enlisting one of ad agencies’ main emerging rivals to carry out its media planning – with a twist. Albertsons Media Collective announced it will use Capgemini’s robotic process automation (RPA) and generative artificial intelligence (AI) to generate insights for media planning and creative […]

LAS VEGAS — Fresh from getting acquired by a major ad agency group for $835 million, Duncan Painter, CEO, Flywheel Digital is understandably bullish about the future of retail media. Flywheel helps buying of ads across Amazon Advertising, Walmart Connect, Instacart, Kroger, Home Depot and Criteo. Omnicom said in October it would buy the company from […]

LAS VEGAS — Two of the big companies in the retail media space are partnering to enhance their opportunity. Albertsons Media Collective, the retail media arm of the Albertsons grocery store chain, is hooking up with Criteo, a commerce media enablement vendor. In this video interview with Jon Watts for Beet.TV, Brian Gleason, Global Chief […]