Preparing For The End of Third-Party Cookies, a Beet.TV Leadership Series produced at CES 2024, presented by TripleLift

LAS VEGAS – Alphabet Inc.’s Google this year began to give users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. The technology has underpinned online advertising since the internet was commercialized in the mid-1990s, and buyers and sellers of media are preparing for its disappearance. […]

LAS VEGAS – Alphabet Inc.’s Google this year started giving some users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. Advertisers are testing alternatives to the technology as part of their efforts to reach consumers. “The reality is there’s entire mix of targeting that you […]

LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones that are free to watch. Brands want to reach these audiences, but they face some impediments with CTV advertising. “The reason why we’re not moving fast […]

LAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having accelerated, the industry is swallowing a seismic shift. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. In this video interview with Beet.TV, Matt Lattman, SVP, Card Acquisition Marketing, Discover […]

LAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “The first thing […]

LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “We’ve been diligently […]

LAS VEGAS — The deprecation of audience identifiers including cookies may be seen as a threat by many marketers. There was already a growing understanding that those with first-party data, however, were in a better position. Better than that, brands with retail relationships are in a prime position to develop exactly that kind of first-party […]

LAS VEGAS – Alphabet’s Google for years has worked to give advertisers notice that it would end support for tracking cookies in its popular Chrome browser amid increasing concerns about user privacy and data protection. Many consumer packaged goods companies have worked to prepare for a cookieless future by developing their own data resources. “We’re […]

LAS VEGAS — 2024 is finally the year when it seems the cookie will crumble. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. For advertisers, the impending changes will affect everything from campaign setup to reporting and measuring. Jennifer […]

LAS VEGAS — As a confectioner, Mars doesn’t necessarily want to quit on cookies – at least, not the kind you can eat. But digital cookies, the traditional identifiers used to profile audiences, are being deprecated nonetheless. For advertisers like Ron Amram, Sr. Director, Global Media at Mars, that poses a challenge. But, in this […]