Advancing Media Measurement, a Beet.TV Leadership Series, presented by Affinity Solutions

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward purchase data. In this video interview with Beet.TV, Carol Hinnant, […]

The ability to use anonymized, bank-level purchase data to develop insights and even measure ad campaign outcomes has been gathering pace in the last few years. But the trend’s application has been somewhat limited to the consumer-packaged-goods (CPG) sector. Now, however, more sectors are starting to see the benefit, according to Howard Shimmel, Board Member, datafuelX. […]

NEW YORK – Measuring business outcomes is a key part of helping marketers to understand the effectiveness of their advertising and promotional efforts. Purchase data from banks and consumers who have opted in to share the information are a valuable resource in these metrics. “We’ve been talking about outcomes for a while, but this really […]

NEW YORK – The popularity of digital gadgets such as mobile phones, smart TVs and streaming devices that are capable of gathering reams of data about their users are changing the way audiences are measured for advertisers and media companies. To ensure that audiences aren’t being overcounted or undercounted, identity resolution is a necessity. “It’s […]

NEW YORK – Marketers are always looking for consumer insights that help to shape their advertising strategies, and that includes creative content that sways people’s buying decisions. Some data signals, such as those from tracking cookies, are becoming less effective, but there are other ways to gain insights about audience behaviors. “Something that we always […]

If any data can help truly attribute the effectiveness of media spend, it is consumer spending data. But purchase data isn’t only useful for closing the loop. In this video interview with Beet.TV, Jonathan Silver, Founder & CEO, Affinity Solutions, explains how his company is providing purchase data for a range of use cases. Leveraging […]