Advertising Week New York 2021

If the traditional TV meter disappears as the standard by which viewing behavior is measured, don’t expect it to be replaced by just one alternative. In this video interview with Beet.TV, one TV ad-tech exec says the industry should expect to accommodate a multitude of Nielsen alternatives. And, says Samba TV’s Ashwin Navin, that future […]

NEW YORK – Buyers and sellers of media are pushing for a “common currency” that unifies audience measurement for traditional channels like linear television with newer digital video platforms. They also want a broader variety of metrics other than reach and frequency, which have been a staple of the media and marketing industries for decades. […]

NEW YORK – Measuring television audiences can be limited when the metrics don’t indicate whether individuals actually saw commercials and programming. TVision was started to measure audience attention among consumers in a representative sample of 5,000 U.S. homes. “We believe the future of marketing data is a fusion between the big data sets, such as […]

A system introduced two years ago to help advertisers understand the contents of audience data segments needs an upgrade, according to one of the people who helped drive the initial initiative. In this video interview with The Project X Institute executive director Jon Watts for Beet.TV, Jonathan Steuer explains why the IAB’s Data Label needs […]

NEW YORK – Consumers have more ways to watch television programming among different electronic devices, challenging the media and marketing industries to measure that activity. NBCUniversal, whose media brands include NBC, MSNBC, USA, SyFy and the Peacock streaming service, has called for new ways to quantify audiences and the effect of advertising. The company in […]

By now, many people are aware of the concept of “cognitive bias”. Because humans are humans, it is something that can manifest in advertising creative. Now IBM’s machine learning engine Watson wants to find evidence of biased advertising, so that it can build a solution. Uncovering bias IBM Watson Advertising announces new research initiative to […]

If media measurement companies want to regain their footing in the new world, they are going to have to beat off competition from ad agencies that, armed with data and software, believe they can do the job themselves. In recent years, the traditional measurement companies have tried to transition their panel systems forward. But, in […]

Measurement companies are not keeping pace with rapidly evolving viewer behavior and advertiser demands – so Disney plans to do something about it. That was the view expressed by Lisa Valentino, executive vice president of client solutions and addressable enablement at Disney Advertising Sales, as she launched launched a series of ad-tech offerings. In this […]