Assessing TV Performance in a Changed Landscape, a Beet.TV Leadership Series produced at the 2022 ANA Masters of Marketing, presented by EDO

ORLANDO — When the US’ new Congress sits from January 3, 2023, Christopher Oswald hopes it will enact a first federal privacy law that did not get written into law during the last session. The American Data Privacy Protection Act (ADPPA) would finally bring federal auspice to an area of law that states have been […]

ORLANDO — For several decades, it has been one of the main ways of generating advertiser momentum. Now the Hollywood machine that makes the content that supports the marketing messages needs to change. That is according to the executive chair of the organization representing digital media outlets in their ad journey. Creators rising In this […]

ORLANDO – Advertisers often have a variety of goals for different kinds of campaigns, each of which have their own metrics to evaluate performance. Top-of-funnel campaigns generally seek brand awareness and consideration, while campaigns aimed at the lower part of the purchase funnel may measure foot traffic into or sales conversions. “The expectations change with […]

ORLANDO — By now, most people understand that “native advertising” means an ad unit presented in a seamless way that fits both the aesthetic and the experience of the container channel. But how can “native” work in TV when the content, by definition, changes on a second-by-second basis? In this video interview with Beet.TV at […]

In the last couple of years, we have seen an intense upswing in matters of diversity across marketing. But one man in a pivotal position on that topic says that some marketers’ interest has waned. In this video interview with Beet.TV at ANA Masters Of Marketing, Louis Carr, long-time president of media sales at BET […]

ORLANDO – Economic uncertainties are pushing advertisers to scrutinize their media spending and data the help to determine the effectiveness of their campaigns. But an economic slowdown also can create opportunities for brands to build share that drives growth during a recovery. “Marketers are under a tremendous amount of pressure to prove their investment faster […]

ORLANDO – Consumers have more ways to watch their favorite shows at any time as more programming is distributed through internet-connected devices such as smart TVs and mobile phones. This fragmented media environment challenges advertisers to track the effectiveness of these channels within a broader campaign. “It’s clear that there is real emphasis on multichannel […]

ORLANDO – The Federal Reserve this week raised its target interest rate to a 14-year high as it tries to reduce the highest inflation since the early 1980s. Amid these economic strains and consumer doubts, marketers that get behind their brands will be in better shape in the longer term. “There’s still so much opportunity […]

It has been the driving force in much of marketing for a decade. Now it’s time for “purpose” to drive results. In this video interview with Beet.TV, Amanda Richman, CEO, North America, Mindshare, explains what comes next for the major media tactic. Purpose with action Speaking at the 2022 ANA Masters of Marketing, Richman says […]

It’s a brand new world for the biggest ad channel in the world. And ad agencies are adjusting how they approach the opportunity and the measurement challenge. In this video interview with Beet.TV, Leah Meranus, Chief Media Officer, dentsu X, explains how she has rebooted her approach to TV. Triple approach Meranus outlines three ways […]

Using artificial intelligence to identify social media conversations in which to best place an ad? Priceless. Mastercard is a brand sitting on top of a lot of customer data. In this video interview with Beet.TV, Raja Rajamannar, Chief Marketing Communications Officer & President, Healthcare Business, Mastercard, explains how he is tapping customer data and social […]

ORLANDO – Marketers worldwide are confronting economic uncertainties with high inflation, rising interest rates, war in Eastern Europe and ongoing Covid lockdowns in China. Amid these travails, it’s important they take steps to support their brands to reap greater rewards during a recovery. “Every lesson we’ve ever learned through recessions and downturns and whatever, is […]

ORLANDO, FL — Throughout decades of car TV ads, the medium has typically been used to ignite initial buyer interest, while dealer commercials struggled to prove their worth. Now auto marques can get effectiveness at both ends of the funnel. In this video interview with Beet.TV, David Spencer, Manager, Emerging Media & Partnerships, General Motors, […]

You know times have changed when an upstart OTT TV service can launch a channel for the upcoming FIFA World Cup, one of the most premium sets of sports rights in the world. Tubi’s new FIFA World Cup FAST Channel is likely a product of sitting alongside Fox Sports in FOX Entertainment, which acquired the […]

In advertising, it has been a few years of intense focus on targeting and data capabilities. But, in TV, nothing moves audiences like the message itself. That is according to a man who monitors millions of TV ads. Marketing maximizers Kevin Krim, President & CEO, EDO, was speaking with Beet.TV ahead of the ANA’s Masters […]