Beet Retreat Berkshires 2023

SALISBURY, CT — We have had interactive media as long as we have had Nintendo Entertainment Systems, or choose-your-own-adventure books. But three things are different in 2023: The scale of usage. The extent to which younger people live engage in purely interactive environments. The extent to which interactive media are now also advertising media. In […]

SALISBURY, CT — The digital advertising industry is witnessing a data explosion, with more device IDs and user IDs than the global population. However, this burgeoning abundance of data isn’t all sunshine and rainbows, argues David Buonasera, CTO of Magnite. In this video interview with Mike Shields for Beet.TV, Buonasera suggests the data devil is […]

SALISBURY, CT — The gaming industry has seen an unprecedented surge – but it’s not just about the games anymore. The participatory generation is setting new expectations around media experiences, and brands must evolve to meet them. That’s according to Sarah Stringer, EVP, Head of US Media Partnerships, dentsu Media. The Shift in Gaming and […]

SALISBURY, CT – Shoppable video seeks to combine the reach and emotional power of television with the ability to order products and services. KERV AI aims to make these transactions more feasible for brands and consumers. “What KERV is doing is very unique because the creative process has been ancient for years,” Jay Wolff, chief […]

SALISBURY, CT – With deals like Samba TV buying Disruptel, Criteo acquiring Brandcrunch and Kargo buying VideoByte, the ad tech industry is still seeing M&A, even though some had forecast a drop-off. It means a much-needed consolidation phase, says Sean Buckley, Chief Revenue Officer of Magnite, who says: “I think we’ll continue to be in […]

“Brilliant at the basics.” That’s how Netflix described its approach to consumer experience and advertising during Beet.TV’s Beet Retreat in the Berkshires 2023. The phrase aptly captures the sentiment of many industry leaders, who are striving to balance the rapid evolution of technology and platforms with the need for consistent, high-quality consumer interactions. Joanna O’Connell, […]

Marketers can make advertising campaigns more effective with reliable information about how they reached a target audience. Consumer identifiers that don’t reveal personal details about people or invade their privacy are an important resource in these efforts. Identity “streamlines the way that we transact in the marketing ecosystem,” Julie Clark, senior vice president of media […]

LAKEVILLE, CT — Many had expected a rebound. LUMA Partners’ Q2 2023 market report may show a 35% dip in deal volume, quarter-on-quarter – but we are seeing ad-tech M&A nonetheless. Deals include Samba TV buying Disruptel, Criteo acquiring Brandcrunch and Kargo buying VideoByte. For Sean Buckley, Chief Revenue Officer, Magnite, consolidation means maturity. Maturing […]

It may have traditionally been seen as a top-of-funnel, awareness-raising medium – but Jay Wolff believes video ads can drive actual spending, too. Wolff is CRO of KERV Interactive, an AI-powered video creative technology that creates shoppable and immersive experiences within any video content. In this video interview with Beet.TV ahead of Beet Retreat in the Berkshires, […]