Beet Retreat Berkshires 2024

AMENIA, NY — Viewers are increasingly watching the same kind of TV content across different devices and services. And that means the industry needs a more holistic approach to advertising, says Travis Scoles, EVP of Advanced Advertising at Paramount. In this video interview with Beet.TV contributor Rob Williams, Scoles says the industry is moving from simply […]

AMENIA, NY — The biggest battleground in TV today is sports rights – and those rights are becoming ever more fragmented amongst a growing number of players. But, while that is introducing complexity, it is also opening up new opportunities for engaging audiences in different ways. Cara Lewis, Chief Investment & Activation Officer of Dentsu International, […]

Many thanks to our participants at the Beet Retreat in July in the Berkshires. We had  illuminating  conversations, invaluable networking and great times!  We also produced a much-watch series of some 30 interviews. Special thanks to our Beet Retreat Berkshires partners Magnite, TransUnion and Mastercard. Please check out our highlight reel on this page. We […]

AMENIA, NY — The advertising world has shifted from a centralized oligopoly to a complex, atomized environment where countless market participants are vying to deliver and measure ads at the very edge of the consumer experience. That’s the view veteran ad man Rob Norman, Director and Advisor, gives in this video interview with Beet.TV. “What’s changed […]

AMENIA, NY — For agencies like Quigley-Simpson, adopting artificial intelligence is a roadmap and a work in progress – but human analysis is still critical, says CEO Carl Fremont in this video interview with Beet.TV. Fremont’s agency is getting to grips with AI by partnering with tech vendors. Rather than simply taking AI for granted, Quigley-Simpson […]

AMENIA, N.Y. – Amid the proliferation of “walled garden” media platforms that jealously guard their user data – such as Facebook, Amazon, Google and connected-television apps that require a login – advertisers are seeking ways to get more complete information about consumers and their behaviors. Technology startup Telly aims to provide advertisers with that more […]

AMENIA, N.Y. – Video screens are found almost everywhere from people’s households to car dashboards to billboards to bus stops to airline seats to gas pumps to ride-share vehicles to waiting rooms. This proliferation is driving a need for fresh content, especially programming that’s supported by advertising. “We are in the age of massive consumption […]

AMENIA, NY — As the burgeoning category of retail and commerce media networks continues to hit travel, Marriott is aiming to partner with entertainment brands its thinks underpin travel, The Marriott Media Network launched in 2022, offering an omnichannel experience, reaching consumers throughout their travel journey via display, mobile, email, and future content integrations and […]

AMENIA, N.Y. – As television becomes more digital, advertisers are seeking to measure the effectiveness of their campaigns in ways that can be compared to their online efforts. Payments giant Mastercard has a role in this process. “We’re able to help identify that a specific ad is able to have a lift and an impact […]

AMENIA, NY — Cadent is hoping its proprietary Aperture Platform can help agencies solve the fragmentation between linear TV and digital advertising landscapes by threading together data with its viewer graph. The platform allows customers to look at different types of exposure and outcome data based on their specific business needs. “We’ve thread together the data […]

AMENIA, N.Y. – Retailers that sell advertising are proliferating as they seek ways to monetize their customer data by helping marketers to improve their campaign targeting. With an estimated 600 retail media networks to choose from, advertisers and media buyers are confronting a complex marketplace. “We’ve got to figure out for an agency what makes […]

AMENIA, N.Y. – Commerce media is extending beyond retailers that sell advertising as other kinds of businesses aim to help marketers grab the attention of consumers and to drive sales. United Airlines this year started Kinective Media with the goal of connecting its millions of customers with brands through what’s being called traveler media. “What […]

AMENIA, N.Y. – Retailers that sell advertising have grown more sophisticated in their understanding of what marketers and agencies demand from their media partners. “They’re looking at what the buyer’s needs are, how the buyer workflows are happening today, and how they can help kind of ease those pain points and friction points in the […]

AMENIA, N.Y. — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering. The deal is designed to simplify and streamline KINESSO’s existing work with multiple regional partners by consolidating it into “a one-stop shop.” Amie Owen, Global Chief Growth […]

AMENIA, NY — As cookies disappear and mobile identifiers fade, connected TV is becoming an exciting platform for advertisers to achieve real business outcomes. That is leading Roku, a pioneer in streaming TV, to focus on more performance-based advertising as the medium matures – and as ad dollars continue to shift from traditional TV. “Where […]

AMENIA, NY — The digital advertising industry is finding new ways to connect data for targeting, insights and measurement in an increasingly privacy-centric world, even as Google confirms it will not deprecate third-party web tracking cookies and will instead add a “new experience in Chrome”. That is the view of Kevin Kowalick, VP of strategy for media and […]

AMENIA, N.Y. — The digital ad industry has been preparing for a cookieless future. While Google’s surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change the fundamental trajectory. “The cookie itself is just one tool as a means to reach those actual audiences and […]

AMENIA, N.Y. – Google this week ended a plan to remove tracking cookies from its popular Chrome browser after four years of delays and disagreements with marketers and advertising agencies. The search giant is giving people more choice in how their personal data are collected and used by advertisers. “Third-party cookies have always been terrible […]

Increasing regulation and consumer demand for better privacy protections are forcing advertisers to adapt how they measure the effectiveness of their campaigns. But there are ways to improve measurement accuracy while remaining privacy-compliant, regardless of whether explicit consumer consent is obtained. One of the world’s leading financial services company’s is attending Beet.TV’s latest Beet Retreat […]

After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media. In this video interview with Beet.TV, Cassidy Diamond, […]