Beet Retreat San Juan 2022 presented by AppScience, Infillion, MadHive, SpringServe, Univision & VideoAmp

Advertisers are gaining more tools to improve their reach among target audiences with a combination of data and analysis. Among these consumers, “persuadables” who have shown they are more responsive to advertising represent a key opportunity for marketers to improve the effectiveness of their campaigns. “We are working with clients … to perfect their targets […]

SAN JUAN, Puerto Rico – Advertisers are gaining more tools to measure the effectiveness of their campaigns, especially as they gather more granular information about consumers. Instead of relying on broad demographic data to help predict how people will behave after seeing an ad on television, marketers can find other data signals to indicate purchase intent. […]

SAN JUAN, Puerto Rico – Television networks are preparing for the yearly upfront sales season, but are considered unlikely to have the backing of an audience measurement company. TV ratings stalwarts Nielsen and Comscore probably won’t receive accreditation from the Media Rating Council by the time that networks present their programming slates to major advertisers […]

SAN JUAN, Puerto Rico — This is the year when multiple TV MVPDs are trying out a range of new measurement provider. But, with so much talk about new currencies and measurement solutions, how can companies navigate the options? Bryan Goski, VP, Enterprise Solutions, VideoAmp, says it is important to look for a future-facing option. […]

SAN JUAN, Puerto Rico – Going into this year’s upfront sales season for television networks, marketers are either testing or adopting more tools to automate their media spending and to evaluate it. They also have more ways to reach target audiences as national addressable advertising moves out of pilot programs and into the mainstream. “These […]

SAN JUAN, Puerto Rico – Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services — whether they are traditional or new AVODs — that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called […]

SAN JUAN, Puerto Rico – Suddenly, in media measurement, all bets are off. Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels. For Helen Lum, EVP, AppScience, the […]

SAN JUAN, Puerto Rico – The idea seems so simple – reach the right audience, through the richest screen in the house. But, for many ad buyers, embracing the real potential of connected and over-the-top TV (CTV and OTT) is proving harder than it looks, In this video interview with Beet.TV, Craig Berlingo, Chief Product […]

SAN JUAN, Puerto Rico – Richie Hyden is on a quest to make sure video and TV content can be mined, understood, targeted against and relevant. The co-founder and COO of IRIS.TV, a contextual targeting enablement software company for video, is fresh from having just signed a partnership to continue that journey. In this video […]

SAN JUAN, Puerto Rico – As cookies crumble, could machine learning put the pieces back together for advertisers? That’s what digital ad marketplace TripleLift thinks, as it announces its planned acquisition of 1plusX, a Switzerland-based company that helps enrich first-party datasets with predictive modelling in a privacy-compliant way. In this video interview with Beet.TV at Beet […]

SAN JUAN, Puerto Rico – Advertisers are demanding greater flexibility in their media plans as rapid shifts in consumer behaviors and business conditions affect their strategies. As much as marketers want the assurance that their ads will appear at specific times during a linear television programming schedule, they also want reach the growing number of […]

SAN JUAN, Puerto Rico – Television networks are gearing up for the upfront advertising sales season amid a period of upheaval in audience measurement. Media buyers and sellers will have more tools to set the value of advertising transactions, including more granular analysis of data to help predict business outcomes. “Marketers over the long term […]

SAN JUAN, Puerto Rico –  The children of Puerto Rico, many of whom had been historically disadvantaged in educational resources, unfortunately have fallen four years behind grade level because of several calamities in the past few years. Hurricane Maria, the coronavirus pandemic and devastating earthquakes that caused school closures have taken a toll on the […]

SAN JUAN, Puerto Rico – Little by little, ad buyers are getting a richer and richer range of signals they can use to buy ads in connected TV (CTV) environments. In the latest example, LiveRamp, IRIS.TV and SpringServe are partnering to bundle together contextual video data and audience data. In this video interview with Beet.TV, […]

SAN JUAN, Puerto Rico – As Beet Retreat 2022 got underway in beautiful San Juan, Puerto Rico, “fluidity” was on attendees’ lips. LiveRamp’s Jay Prasad has been writing and talking about the concept, in which TV networks and advertisers can make good on ad spend using digital if an initial GRP-based ad buy is unable […]

If the acquisition of US TV station operator Tegna by Standard General for $5.4 billion is anything to go by, local TV can still be big business. Although it has lagged national ad sales’ increasing use of advanced TV targeting tactics on some fronts, lighting up local with similar capabilities is a fascinating and lucrative […]

In early 2022, TV companies and advertisers are working hard to introduce new measurement currencies for the medium. But what if oversights meant that the new methods ended up being just as inaccurate as before? That is the fear for Donna Speciale, President, Sales & Marketing, Univision. Discussing data In this video interview with Beet.TV, Speciale, […]

Every brand wants to out-do its competitors. But, in the advertising services sector that helps brands reach higher, it is increasingly about coming-together rather than competition. Christa Carone, President of newly-formed Infillion, says she is heading to Beet Retreat San Juan in pursuit of partnerships. Her company was recently formed out of a merger of […]

Advertisers have grown more focused on business outcomes from their marketing campaigns, pushing media companies to offer performance-based guarantees. As data-drive attribution becomes more scalable and standardized, these deliverables are becoming more attainable. Jon Stimmel, chief growth officer at CTV ad-tech company Sabio, will discuss these issues more in-depth as a featured speaker at the Beet […]

In an industry that depends on connections, integration and collaboration are critical. But those connections aren’t only digital. At the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, decision-makers come together to debate and thrash-out new working relationships. In this video interview with Beet.TV, Matt McLeggon, SVP, Advanced Solutions, […]