Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion

SAN JUAN, PR – In an age where attention spans are short and options are endless, consumers no longer respond to generic marketing messages. They want experiences that feel tailor-made — and brands that recognize this shift are setting themselves apart. Anna Brantley, chief revenue officer at AnalyticsIQ, said the key to unlocking this deeper […]

SAN JUAN, PR – Connected TV’s continued growth seems assured. But there’s one area marketers and media buyers might want to explore to get extra advantage in this rising sea: native ad formats are emerging as a significant growth area, particularly in connected TV environments, according to Greg Sherrill, vice president of demand sales at […]

SAN JUAN, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, chief science officer at Simulmedia. “The TV industry has done a great job of recreating the worst […]

SAN JUAN, PR – To understand the state of search, TikTok’s Tim Natividad pointed to the Super Bowl Half-Time Show featuring hip hop artist Kendrick Lamar. Actually, it wasn’t about Lamar’s rapping or choreography. The big search moment was all about Lamar’s flared jeans. Natividad, the US Head of Enterprise Sales, Global Business Solutions at […]

SAN JUAN, PR – The rapid rise of artificial intelligence is transforming industries at an unprecedented pace, and advertising isn’t any exception. At the Beet Retreat San Juan, Anna Spanfeller, vice president of agency development at AI marketing intelligence firm Cognitiv, spoke about how AI, and specifically deep learning, is reshaping the advertising landscape. Spanfeller […]

SAN JUAN, PR – Commerce media is transforming retailers into media powerhouses while creating new opportunities for omnichannel strategies — but the balance in those two very different business modes remains a work in progress, according to Lori Goode, Chief Marketing Officer at Index Exchange. “I think commerce media evolving over the next two to […]

SAN JUAN, PR – In an effort to streamline media buying and enhance transparency, IPG Mediabrands is refining its approach to supply path optimization (SPO), or the process of finding the shortest and most effective way to serve an ad to a consumer. Jean Fitzpatrick, executive vice president of commercial strategy at IPG Mediabrands, outlined […]

SAN JUAN, PR – Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities to bring clarity to a maddeningly complex landscape. “TransUnion is the ultimate connector within a fragmented media ecosystem,” Julie Clark, […]

SAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes.  Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, […]

SAN JUAN, PR – As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at Publicis Groupe’s Digitas North America, emphasized the importance of fostering long-term consumer loyalty through content and […]

SAN JUAN, PR – The era of artificial intelligence is finally reaching its “rubber meets the road” moment in advertising, with the way marketers think about audiences, targeting, and reaching people undergoing a profound transformation, according to Justin Wagner, senior sales director at Cognitiv. Gone will be the days of bucketing consumers into broad demographic […]

SAN JUAN, PR – In an increasingly complex media landscape, data provider TransUnion is focused on bringing “clarity to chaos,” Dave Oliveira, senior vice president of media vertical relationships at the company, said in this interview at the Beet Retreat San Juan. As brands, publishers and advertisers navigate walled gardens and disrupted ecosystems, TransUnion aims […]

SAN JUAN, PR – As the retail media landscape continues to expand, industry leaders are focusing on simplification to drive efficiency and growth. At the Beet Retreat San Juan, Amie Owen, chief commerce officer at Interpublic Group’s KINESSO, discussed how brands and agencies are adapting to an increasingly complex commerce environment. “Every year we make […]

SAN JUAN, PR — Is the advertising industry missing a trick by focusing on the delivery of retail media ads but not their content? In the exploding world of retail media, some are coming to think the industry’s obsession with metrics and mechanics could be blinding it to the key ingredient for success – consumers […]

SAN JUAN, PR – Once upon a time, all TV was live, or at least linear. The early throes of internet-delivered TV reshaped the paradigm as video-on-demand – but now many in the industry are getting excited about the live future of connected TV and the advertising that follows. Programmatic advertising technology allows buyers to […]

The upfronts remain central to the annual TV planning process, as brands lock in premium ad buys for the year ahead. But the shift to connected TV (CTV) implications for how marketers capitalize on and execute upfronts. In this video interview with Beet.TV, Beau Ordemann, VP, head of advanced TV, Yahoo Advertising, explains how a […]

SAN JUAN, PR — Big jumps in Google search activity followed Super Bowl ads for established brands this year, defying assumptions that only new product commercials or DTC advertisers cause such traffic spikes. This shows that two-screening—concurrently using Google and another screen—is becoming “a genetic predisposition”, said Sean Cunningham, president and CEO, Video Advertising Bureau […]

SAN JUAN, PR – Ad fraud hasn’t gone away. Still in 2025, the problem is costing advertisers billions of dollars every year. Some studies estimate that ad fraud now costs $30 billion in the US. Globally, the figure is a staggering $100 to $120 billion, according to Zach Lain, director of global data partnerships at […]

As marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. It’s the sort of offering that TV, once upon a time, could not hope to have provided. But, these days, TV companies are among those driving the technology. “(We want to) move […]

It may be a digital world – but executives still look forward to meeting in person to debate the latest industry developments. That’s what they will be doing at Beet Retreat San Juan, Beet.TV’s executive retreat for industry leaders, Feb. 26 to 28. In this video interview with Beet.TV, Eric Daentz, president, Cognitiv, explains why […]