Beet Retreat Santa Monica 2022 presented by Ampersand, MiQ, Nielsen, PubMatic, T-Mobile Advertising Solutions & The Trade Desk

SANTA MONICA, Calif. – As addressable advertising expands throughout the television industry and matures, marketers have greater expectations that it will deliver results in terms of business outcomes. “We’re going from the potentiality of an industry to one that now has tens of billions of dollars in streaming and advanced TV advertising dollars being spent,” […]

SANTA MONICA — From where Mark Rotblat is sitting, life looks pretty good. And it likely isn’t just the glow from the fall California sunshine. At Rotblat’s Tubi, a streaming TV service that is free to viewers, he is delighting in paid rivals’ current difficulties. And, in this video interview with Beet.TV at Beet Retreat […]

SANTA MONICA — If 2022 is really the year when “alternative” currencies began to be used to measure TV consumption, Carol Hinnant must feel like she is living Groundhog Day. Sparked by splintering consumption patterns and issues surrounding the main measurer of traditional TV, Nielsen, MVPDs have started to use a range of new measurement […]

SANTA MONICA — They are two of the most exciting new channel opportunities available to marketers and agencies today. So why are so many of them struggling to embrace connected TV and the new retail media platforms? In this video interview with Beet.TV at Beet Retreat Santa Monica 2022, a former agency leader turned retail […]

SANTA MONICA, Calif. – The broadcasting industry is taking steps to adopt technology that years ago helped to automate the digital advertising marketplace. Instead of placing an insertion order (I/O) for TV commercials, more marketers and agencies are using programmatic tools. “We’re definitely seeing that shift from direct I/O into programmatic, but not just programmatic […]

SANTA MONICA — For most in media, the quest for holistic cross-screen measurement is enough. Now imagine trying to usher-in a cross-national cross-screen measurement future. If that sounds like a game of 3D chess, it is one Stéphane Coruble is happy to play. In this video interview with Beet.TV, the CEO, RTL AdAlliance, describes how […]

SANTA MONICA, Calif. – Consumers have more ways to watch television programming than ever before, challenging advertisers to reach them among multiple platforms. Comcast’s NBCUniversal wants to help marketers engage those audiences, whether they’re watching traditional linear television or streaming video on the Peacock ad-supported video on demand (AVOD) platform. “We’ve really seen an acceleration […]

SANTA MONICA — Data-driven and automated selling of streaming TV ads is growing. But if programmatic wants to hit higher heights in tv, it will have to shake-off its origin story. That is according to one TV ad-tech exec in close contact with money movements. Programmatic take-off “Programmatic wasn’t built for premium video – it […]

SANTA MONICA, Calif. – The idea of showing different advertising to different household during the same TV shows is appealing to marketers who want to ensure their media spending drives at outcome. That push toward more personalized advertising is counterbalanced with consumer concerns about privacy. “We have at least five different privacy laws coming up […]

SANTA MONICA — If you hope to win a customer, you had better make a lasting first impression. That much has always been true. But, in the heady days of growing competition, making a good digital first impression is critical. In this video interview with Beet.TV, Denise Colella, VP, Head Digital Strategy, Media & Financial Services, […]

SANTA MONICA, Calif. — For a decade, this fast-moving industry was relatively stable. Now new entrants, new business models and new regulatory considerations are changing the game for how advertisers can meet their audiences. In this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, explains how he sees recent shifts ushering-in […]

SANTA MONICA — Little by little, as television has got connected to the internet, it has also been infused with some of the capabilities digital advertisers have enjoyed for years. But are those capabilities really appropriate for the decades-old, largely-passive medium? In this video interview with Beet.TV, Oscar Rondon, SVP of partnerships, MiQ, explains how […]

SANTA MONICA — The launch of ad support on some of the big video entertainment services is clearly going to be a boost for advertising buyers. But the new practice could also mean an increasing education for consumers in advertising and data use practices more broadly. That is according to one ad agency executive who […]

SANTA MONICA – Who’s behind the glass? For anyone trying to measure viewing of contemporary streaming TV platforms, that is a strategic question. For Ameneh Atai, it is also one she asks herself at times when business challenge demands personal authenticity. Platform difference In this video interview with Beet.TV, Atai, GM, digital audience measurement, Nielsen, […]

SANTA MONICA — All advertisers and programmers want “attention”. But, in a distractible world, what is attention, exactly, and how does it get made? In this video interview with Beet.TV, one addressable TV enabler explains what research says about TV and attention. Tuning in Earlier this year, Finecast, GroupM’s addressable tv division, published research to better […]

SANTA MONICA — In a down economy, how do you get bang for buck? Justin Rosen sees a coming era of narrowed focus. But, in this video interview with Beet.TV, the SVP, Data & Insights, Ampersand, also urges brands to buy local media using the advanced tools now available. Local tricks Many toolsets in programmatic […]

SANTA MONICA, Calif. – Horizon Media is consolidating its omnichannel media buys through sell-side platform Magnite with a focus on connected television, according to an announcement about their multiyear agreement. The deal expands their relationship and emphasizes supply-path optimization, which is the process of finding the shortest and most profitable path to ad inventory for demand-side […]

SANTA MONICA, Calif. — It may not be the sexiest of industry technologies – but it sure can get results moving. Supply Path Optimization (SPO) is the process of reducing the number of intermediaries in ad-tech until each adds value. In this video interview with Beet.TV, Kyle Dozeman, Chief Revenue Officer, PubMatic, explains why it […]

SANTA MONICA, Calif. — When WarnerMedia picked iSpot.TV, VideoAmp and Comscore to provide its future cross-platform TV measurement, it lit the touch paper on the “alt currency” wave. Now it is unpacking its learnings and readying for the next phase in its future TV measurement agenda. In this video interview with Beet.TV, Andrea Zapata, EVP, […]

The Beet Retreat kicks off this week in Santa Monica, California, bringing together the leaders and professionals who are shaping the future of the media industry. This year’s gathering comes as companies throughout the media ecosystem look to forge strong relationships with others as they work together improve the consumer experience and the effectiveness of […]