Beet Retreat Santa Monica 2024 presented by OpenX, Publica by IAS, Snowflake & Spotter
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
SANTA MONICA, Calif. – Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. The pervasiveness of smartphones also helps to reach a broad audience. “A core component of what we do in my team’s mission is actually to bring brands […]
Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular
SANTA MONICA, Calif. – The ad-tech world loves acronyms and trending concepts. Lately, “curation” has been making waves. But what does it mean, and why should advertisers care? Simply put, curation is the art of distilling the vast ocean of digital ad inventory into a manageable stream of high-quality, targetable options. Programmatic advertising has created […]
CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
SANTA MONICA, Calif. – Smartphones became major drivers of ecommerce with high-touch interactions and portability that augmented the experience of online shopping. Connected televisions are similarly transactional with remote controls and QR codes that viewers scan with their camera phones, though consumer adoption is still questionable. “We’re in literally the first inning, not to use […]
CTV Ad Innovation Is Scoring Big With Live Sports Viewers: Innovid’s Cushion
SANTA MONICA, Calif. – The shift from linear TV to connected television (CTV) is accelerating, and live sports is one of the last holdouts for ad dollars and innovation. However, this is changing rapidly as viewers increasingly stream live sports events on CTV platforms. Innovid, a company that focuses on CTV advertising, released a report […]
CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
SANTA MONICA, Calif. – Contextual advertising has been around for years, but its role was somewhat diminished as marketers relied on tracking cookies to improve their audience targeting online. With connected television, which is a cookieless environment, contextual advertising is getting supercharged with advances in technology. “Contextual targeting is going to play a significant role […]
Our Consumers Insights Are Valuable Amid CTV Growth: PCH Media’s Chris Moore
SANTA MONICA, Calif. – While Publishers Clearing House is well known as a sweepstakes company, it has evolved in the past decade into a digital marketing and commerce company that has vast troves of opt-in data about consumers. This information is considered valuable as more households connect their televisions to the internet, opening up another […]
Generative AI Can Be Your Creative Assistant: Moloco’s Berger On Marketing Adoption
SANTA MONICA, Calif. – As CEOs, CMOs and agency clients demand AI strategies, marketing executives are grappling with how to harness the potential of artificial intelligence in its early, fast-evolving days. So, how have the early forays shaken-out, as we head in to 2025? “The smartest marketers that I talk with are really thinking about […]
Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille
SANTA MONICA, Calif. – The software tools to automate the buying and selling of digital and mobile advertising are transforming the connected television ad market. The adoption of these programmatic tools are helping startup CTV apps to sell ads and making the television advertising more accessible to marketers with smaller media budgets. Programmatic is “lowering […]
Gen AI Unleashes More Creative Power for Advertisers: Adobe’s Sam Garfield
SANTA MONICA, Calif. – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT, is changing the way brands and agencies develop campaigns, and the reshaping has only just begun. “Generative AI is going to be the most transformational technology in our lifetime,” Sam Garfield, head of digital strategy for communications, media and […]
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
SANTA MONICA, Calif. – The fragmentation of media has made it much harder for marketers to achieve the kind of reach and scale they once enjoyed through traditional linear channels. But an omnichannel approach, informed by audience data, can help brands connect with customers more effectively across a range of different media experiences. That’s the […]
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
SANTA MONICA, Calif. – Programmatic ad-buying has long relied on carefully selecting digital properties and packaging them for buyers. Traditionally, supply-side platforms (SSPs) like OpenX have curated ad inventory by choosing websites and apps, bundling them and making the packages available to DSPs through deal IDs. Advertisers then would apply their own first- or third-party […]
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
SANTA MONICA, Calif. – Connected television is in its infancy compared with decades-old linear television, and its ultimate success as an advertising medium will depend on a dynamic mix of influences. Two key components will be data usage and the viewer experience. “How CTV platforms use data, what integrations they’re looking at, who are they […]
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
SANTA MONICA, Calif. – It’s estimated that about 400 billion gigabytes of data are created every day, challenging decision makers to find the best ways to mine this information for insights. Because data is often spread among a variety of organizations including advertisers, agencies, media companies and ad-tech companies, collaboration is needed to unlock deeper […]
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
SANTA MONICA, Calif. — Lack of transparency and data standardization are two of the issues plaguing the booming programmatic space, leading to inaccuracies and inconsistencies in how CTV signals are communicated and translated. To address these challenges, OpenX has taken steps to normalize CTV signals by distilling them down into a standardized, uniform taxonomy that […]
JourneyTV’s In-Car Screens Help Brands Reach Ride-Share Viewers: Uber’s Patrick Colletto
SANTA MONICA, Calif. – Ride-share giant Uber Technologies seeks to give brands a way to reach consumers as they take trips, whether it’s to the airport or the community shopping center. This reach not only includes its mobile app, but its growing JourneyTV network of tablet screens being installed into millions of ride-share vehicles. “We […]
Women in Marketing Thrive With Clear Targets for Success: E.L.F. Beauty’s Aja Johnson
SANTA MONICA, Calif. – Women are responsible for a significant majority of purchase decisions worldwide, making insights into their wants and needs extremely valuable to marketers of consumers brands. Women who work at these brands have pushed for recognition of their special role in making products for women and in devising advertising that engages their […]
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
SANTA MONICA, Calif. – Could an IAB Tech Lab measurement initiative herald the future of video ad measurement? Open Measurement SDK (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video and mobile app environments. In this video interview with Beet.TV, James Wilhite, VP of Product at […]
Creators Support Authentic Bonds With Engaged Viewers: Spotter’s Lauren Benedict
SANTA MONICA, Calif. – Creators are remaking the media landscape, giving brands new ways to reach audiences of highly engaged fans, enthusiasts and followers. Amid this transformation, create platform Spotter is spending hundreds of millions of dollars to license Creator content that’s monetized through partnerships with brands. “These Creators are really building expectations with audiences […]
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
“I was fascinated by the camaraderie and the community that Andy and the team have built,” says Terence Kawaja, founder, CEO of LUMA Partners. “There’s a tangibility to the discussions that I’ve noticed. Beet Retreat, people go to do. These people, they’re doers, not talkers.” Kawaja is one of many industry leaders who share how […]
‘Agentic Flows’ Supercharge AI’s Capabilities for Marketers: Kinesso’s Graham Wilkinson
SANTA MONICA, Calif. – The popularity of OpenAI’s ChatGPT app helped to demonstrate to millions of people the power of artificial intelligence — and specifically, generative AI that’s capable of creating content based on instructions in everyday language. While AI applications in the advertising business have been around for years, the technology will continue to […]