Beet Retreat Santa Monica 2024 presented by OpenX, Publica by IAS, Snowflake & Spotter

SANTA MONICA, Calif. – Streaming advertising is growing, but advertisers face challenges in consistently reaching the right audiences across different media partners and platforms. This is due to discrepancies in how various “householding” solutions match consumer identifiers to target households, according to David Levy, CEO of advanced advertising company OpenAP, in this video interview with […]

SANTA MONICA, CA – The advertising industry is abuzz with talk of using artificial intelligence and mountains of consumer data to power a new wave of personalized marketing. But industry executives must proceed wisely to avoid pitfalls. That is the view of Carl Fremont, CEO of ad agency Quigley-Simpson, who is excited about the potential […]

SANTA MONICA, Calif. – The digital advertising industry is poised for a strong 2025 as multiple economic indicators point toward growth, said Terry Kawaja, founder and chief executive of investment bank LUMA Partners. “2025 is going to be an excellent year for digital advertising,” he said in this interview with Beet.TV contributor Rob Williams at […]

Connected television has exploded in popularity in the past decade as consumers seek greater flexibility in their viewing choices. Advertisers are following these audiences, but additional investment is needed for CTV to fulfill its potential as an interactive marketing channel, as attendees of the upcoming Beet Retreat Santa Monica will examine in greater detail. “We’re […]

Since the birth of advertising, marketers have pondered whether they spent their media dollars most effectively. The upcoming Beet Retreat Santa Monica will feature key discussions on how measurements of ad effectiveness are being revolutionized by a variety of technologies. “There’s a lot of talk about AI and its impact on media and advertising,” David […]

At some point in the last couple of years, the growing interest in “influencer” marketing gave way to a consideration of “creator” relationships. In this video interview with Beet.TV, Lauren Benedict, Chief Revenue Officer at Spotter, emphasized the distinction: “Creators are really the future storytellers that are attracting audiences and eyeballs that quite honestly, brands […]

One year after it launched its TV by OpenX product, which aimed to clean up the biddable CTV market by removing resellers and unintentional inventory from its offering, OpenX has given an update. “Since doing so, our publishers actually have increased their monetized impressions by 22%,” said Matt Sattel, Chief Revenue Officer, OpenX, in this […]