Beet.TV Leadership Summit with Dentsu 2024, presented by Koddi, Samsung Ads & The Trade Desk

Commerce media aims to convert viewers of content, which includes everything from social media posts to television programming, into shoppers for products and services. In some ways, commerce media collapses the traditional purchase funnel, bringing brand awareness closer to a final sale. “You need to have a point-of-purchase experience, and you have to enable advertisers […]

Consumers are increasingly turning to free ad-supported streaming (FAST) services, with a 57% shift over the last year alone, according to Courtney Howell, Head of Media & Advertising Sales at Samsung Ads. This adoption is driven by several factors, including the ability for marketers to reach audiences at scale and for consumers to access premium, […]

Kinective Media, the advertising arm of United Airlines, is hoping its ad offering can become more immersive, by partnering with Starlink to support streaming and gaming in the air. Since launching in June, Kinective has attracted a diverse range of advertisers looking to tap into United’s vast customer base. “What we think about Kinective Meda […]

When it comes to breast cancer, many people believe it’s primarily hereditary. However, as Cara Lewis, a 19-year breast cancer survivor, points out, a large percentage of women diagnosed each year – somewhere around 40-50% – have no family history of the disease. Lewis, who is Chief Investment & activation Officer, dentsu international, and was […]

The worlds of retail media and commerce media are evolving fast, but a shakeout is coming as companies decide which part of the landscape they want to own. That is according to Brian Monahan, Global Client President and Head of Retail Media Solutions at agency holding group Dentsu. “It’ll be interesting to see the shakeout […]