BeetCast presented by MediaOcean

We were at Advertising Week in New York Hudson Yards and we were delighted to see so many colleagues in person.  Congratulations to the event producers for taking such care around health safety.   It was really well done. Our world of advanced TV was the subject of extensive programming.   Measurement and data was a key […]

I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama in some twenty […]

Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Masters of Marketing. We were not there this year to cover, but heard great things.  There was a smaller crowd on hand than normal, but many more folks participated virtually.   It was probably the biggest and most successful hybrid marketing industry event […]

This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others. John joined OMD in 2017 from the global creative agency BBDO where he was CEO. In this conversation, he speaks about managing brand’s media investments during […]

TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. Many are finding the legacy  model of age and demo are not adequate.  Seizing the opportunity are several new entrants in the measurement sector. Adding to the acceleration and uncertainty is the changing role of Nielsen which has […]

Welcome to this episode of the BeetCast. I hope you’ve had good,  relaxing summer. Here in the Beet patch  we are ramping up with a number of projects including our weekly podcast.  We are very pleased to be back for a new season – and a huge thanks to Transunion for sponsoring. We are kicking […]