Beet Retreat in the City, presented by LiveRamp, TiVo, true[X] and 605

After taking the year off in the aftermath from hurricane Maria, we are headed back to Puerto Rico for the seventh year of our executive retreats on the Caribbean island.   This year we will will be at the newly re-opened, icon El San Juan Hotel. It will be an incredible three days of intense sessions, […]

The technology used to process cryptocurrency doesn’t need to be particularly fast. At peak, there were barely 500,000 global Bitcoin transactions per day. When you think about using the same technology for digital ad management, however, it becomes clear that the infrastructure would need to cope with tens of millions of transactions per second. Many people […]

Put Rob Norman, Doug Ray and Lyle Schwartz on the same stage and you’re going to get some entertaining and sobering dialogue about the future of television in all of its varied permutations. So it was at the recent Beet Retreat in the City as the veteran trio talked about the promise of addressable TV […]

The bears are circling traditional TV. With a continual digital migration, traditional TV ad spending entered last year entered what is forecast to be three years of downturn. By most definitions, that is a recession. But Mike Baker thinks it doesn’t have to be this way. The CEO of ad-tech firm dataxu thinks digital and linear […]

For most people, it’s easy to forget that before Hurricane Maria devastated Puerto Rico last fall, the territory’s economy was already a disaster. But not Olga Ramos, who took over as President of the Boys & Girls Clubs of Puerto Rico just two months prior. With a successful 13-year career at Walmart and having spent […]

There’s so much enthusiasm expressed for the convergence of digital media and traditional television, it’s easy to wonder why targeting and measurement aren’t light years ahead. But given individual business demands, “everybody’s trying to get an edge,” says TiVo’s Walt Horstman. Meanwhile, because linear television hasn’t given up the Upfront negotiating mainstay, it’s still going […]

Widespread change requires “a lot of experimentation for people to change dramatically,” and that process has just begun in the quest for more advanced television targeting, according to LiveRamp’s Allison Metcalfe. Then there is complexity, which can inhibit change when not all entities are committed to changing at the same pace, notes Mike Rosen of […]

true[X] may have been operating more than a decade now. But could the most recent of technology controversies be about to put the company in the sun? The technology company, owned by 21st Century Fox, helps consumers see fewer ads in digital video when they engage with an initial interactive commercial – effectively bartering their […]

When some brands advertise, they place their money on a particular channel, believing it to be useful for a particular kind of goal – brand-building, or sales-generating. But Kristin Dolan would like advertisers to get out of that siloed mindset. The former Cablevision exec, who jointly set up 605 to bring better ad insight to […]

If there’s a German word for the pleasure felt when all your detractors are finally thronging around you, then Joe Marchese is probably feeling it right now. The video ad-tech firm has spent the last few years trying to popularize technology that helps consumers see fewer ads in digital video when they engage with an initial […]

The 2018 television Upfront “is a marketplace with more moving parts than ever,” says media agency veteran Chris Geraci. Still, the age-old dynamics between supply and demand for linear TV advertising inventory endure. Overall, this year’s Upfront is “not all that different from a marketplace that’s reflective of a relatively healthy economic backdrop,” Geraci, who […]

Ben Tatta recalls the early days of addressable television experiments at Cablevision as “really just 100,000 households in Brooklyn” New York. Now there’s more than 35 million homes nationwide capable of receiving addressable ads, but David Kline, who gave Tatta his start at Cablevision, says it’s not enough. “National advertisers don’t want 40 million. It’s […]

The melding and pruning of assets within AOL and Yahoo under Oath started a year ago this month. A key indicator of Oath’s priorities arose in March when it shut down ONE TV, the self-serve platform for programmatic linear television, to go all in on addressable TV. “The future of how TV is being delivered […]

Cloud-based media inventory yield management specialist Furious Corp.’s new president, Neil Schaffer, has helped execute business process reengineering to industries as varied as paper and optical products. When he views the television industry, he sees more “reacting more than pro-acting” in the face of platform proliferation. With more than a decade in the media industry, […]

Blockchain is still early in its life cycle of development – but could soon help advertisers and others track the provenance and history of what they buy. That is the new idea bubbling in some sections of ad-land, as technology companies look for ways to take the new infrastructure to new customer categories beside crypto-currency. […]

Publishers and ad agencies have spent years adding new channels to their overall content mix. But, whilst that strategy has undoubtedly allowed marketers to reach consumers in new places, a growing school of thought holds that it has also created a whole new array of silos. That’s the view of one ad agency man at […]

Business at the Dentsu Aegis Network has been revolutionized by an earlier shift in the way it spends money on video and TV. In 2018, many buyers are struggling to bridge the chasm across multiple media channels like these, which they nevertheless need to deliver through. In this video interview with Beet.TV, Dentsu Aegis Network’s product […]

After years of talk and wishful thinking about data-driven audience targeting, “I think we’re getting down to the nuts and bolts,” says Anupam Gupta, Chief Product Officer at 4C Insights, the data science and marketing technology company. “A lot of the conversations now are not such much about the promise of all the stuff we […]

Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season, which began in the last quarter of 2017, during which media buyers make long-term spending commitments. “Time has proven that making the long-term bet is a good idea for both sides in […]

One of the more compelling presentations at last week’s Beet Retreat in the City was given by Nancy Reyes of TBWA\Chiat\Day New York. To show how data can not only inform creative but also actually constitute it, Reyes walked the audience through two campaigns from the Netherlands that sought to comfort lonely people and reduce […]