Cannes Lions 2024

CANNES — In a media and marketing landscape more fragmented than ever, the concept of identity resolution is fundamental to being a bold marketer. So says Matt Spiegel, EVP of TransUnion’s TruAudience Growth Strategy, who believes marketers must stitch together a full picture of people and households in order to drive growth. “Every marketer is […]

CANNES – As advertisers seek to win over their most likely customers, they increasingly rely on a variety of data sources to optimize their media spending. NBCUniversal, a unit of Comcast, has developed advanced capabilities to help advertisers reach people by audience segments. “We are doubling down on strategic audiences because we truly believe the […]

CANNES — As younger audiences increasingly turn to ad-supported CTV platforms for their content, marketers are taking notice. For brewing firm Molson Coors, the shift to CTV is about more than just following the consumer. It’s also opening up new possibilities for branded content partnerships that go beyond traditional advertising. “CTV is obviously beyond a […]

CANNES — In an age when clients demand hard business outcomes from their ad spending, it is incumbent on agencies to harness the right data for optimizing and restructuring media buys. But that is a challenge which relies on having the right data relationships in place throughout the process, as well as deploying the latest […]

CANNES — The Walt Disney Company is already known for its Magic Kingdom. Now it is also bringing some “magic” to contextual ad targeting. The company has set a goal of achieving over 50% of its revenue through automated channels and is on track to exceed that target, making programmatic central to how Disney goes […]

CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers are interacting with shoppable moments – and found that consumers themselves have considerable influence over the emerging category. In this video interview with Beet.TV editorial director Lisa […]

CANNES — Not all CTV impressions are created equal. To get the best results, advertisers need to ensure they are buying premium CTV inventory with professionally-produced content that engages fans. That’s according to one executive who says he knows the roadmap to premium placement. “If you want premium content and you want a premium environment, you […]

CANNES — The advertising industry is looking for alternative ways to target high-quality audiences as cookies disappear from the marketplace. Retail media, with its access to valuable first-party data based on real shopper behaviors, is stepping up to fill this gap. In this video interview with Beet.TV, Kristi Argyilan, SVP of Retail Media at Albertsons […]

CANNES – Retailers that sell advertising make themselves more valuable to marketers by gathering as much information as they can about their customers. These data can be harnessed to improve audience targeting for a variety of brands. “We are very data-driven. If we don’t use data, it doesn’t count,” Amie Owen, global chief growth officer […]

CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing personalized ads to its new media platform, and specifically to personal devices onboard via a partnership with Magnite. It is one of the first instances of “commerce media” interacting with digital ads in the travel environment. For now, United’s Kinective Media is focusing […]

CANNES — The Wall Street Journal’s publisher has called on the advertising and media industry to shine a “spotlight” and join the fight for press freedom, as his reporter faces conviction and imprisonment in Russia. Evan Gershkovich has already been imprisoned in Russia for over 15 months, facing what many say are false accusations and […]

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to help brands reach target audiences while supporting e-commerce. The collaborations also seek to build on the growing segment of influencer marketing. “The opportunity with all of these partnerships is the […]

In Cannes, the Croisette in front of the town’s Palais des Festivals may be more commonly associated with the red-carpet glamor of the movie screen. But, this week, Beet.TV is taking center-stage. For the second consecutive year, Beet.TV has brought its own creative twist to the main thoroughfare outside the International Festival of Creativity. Beet […]

The Cannes Lions International Festival of Creativity, which began on Monday, June 17, 2024, is shaping up for its biggest year ever, as the advertising industry’s premier event continues to evolve and expand. Despite initial concerns about the macro environment and potential impacts from recession and geopolitical problems, major partners like Amazon, LinkedIn, TikTok, Meta, […]