Cannes Lions 2024

CANNES — AI is enhancing video media buying through contextual targeting, creative generation, and brand safety controls, though challenges around transparency and testing remain. Panelists at Global Leadership Summit: All Things AI noted AI’s potential to predict audience intent, deliver real-time consumer insights, and tailor creative to brand guidelines. However, human oversight is still crucial as the […]

CANNES — Alternative ID solutions can deliver scale, accuracy and privacy compliance. While first-party data remains valuable, agencies are testing third-party identity providers to fill gaps and reach audiences across fragmented environments. The key is finding solutions that work for both advertisers and publishers while enabling performance measurement, as panelists at Beet.TV’s Global Leadership Summit: […]

CANNES — The retail media space is heating up, with the topic taking center stage at this year’s Cannes Lions festival. Until recently, the category was mainly the focus of commerce-specific agency teams. But now executives from across the industry are leaning in to the opportunity, as they look to take advantage of its unique […]

CANNES — Marketers should focus on identity resolution as a foundational input for effective personalized campaigns, according to TransUnion’s Matt Spiegel. Speaking at an afternoon panel, he emphasized the importance of understanding audiences across fragmented channels to drive growth. While privacy concerns persist, Spiegel believes enhanced identity capabilities can coexist with responsible data practices, enabling […]

CANNES — Panelists discussed how streaming TV providers are adapting to changing viewer habits and advertiser needs. With cookie deprecation looming, TV companies are leveraging first-party data and developing attribution capabilities to offer more sophisticated targeting and measurement. The shift is transforming traditional distributors into data-driven solutions providers for marketers seeking performance across fragmented video landscapes. […]

CANNES — As the mobile advertising industry grapples with signal loss, the two dominant ecosystems are taking markedly different approaches, says Jon Hudson, SVP of Global Sales at Digital Turbine, in this video interview with Beet.TV. While Apple’s iOS operates as a closed system, Google’s Android is more open and flexible for partners. This has led […]

CANNES — In a world where AI will generate a huge quantity of suspect and synthetic information, the risk to advertisers of a faulty adjacency would seem to grow. But some vendors are using AI to fight AI, and nowhere more so than in brand safety. In this video interview with Beet.TV, Craig Ziegler, SVP […]

CANNES — Solving the identity puzzle for digital advertising comes down to unraveling human behavior at multiple levels – households, people, devices, and profiles. But untangling those threads is a complex challenge that requires sophisticated technology and algorithms In this video interview with Beet.TV, says Dror Ben Yishai, CTO of Intent IQ explains his approach. […]

CANNES – Artificial intelligence is shaping the way media and marketing professionals do their jobs, giving them tools to enhance the look and feel of advertising. “It’s been incredibly transformative, especially over this last year,” Andrew Slater, vice president of enterprise sales at Celtra, said in this interview with Lisa Granatstein, editorial director of Beet.TV, […]

CANNES — Retail media networks are expanding their offsite capabilities by partnering with social platforms, offering advertisers extended audience reach and engagement. Panelists highlighted the importance of data foundations, privacy-safe collaboration, and diverse ad experiences in driving value for consumers. While measurement fragmentation remains a challenge, new technologies are enabling more granular insights across channels. Panel: […]

CANNES — In a world where consumers engage with content and make purchases across a myriad of devices and channels, businesses face the daunting challenge of stitching together fragmented data signals to understand the full customer journey. “Identity resolution is a set of technologies or capabilities that can stitch these signals together into notions of […]

CANNES — AI-powered brand safety tools are evolving to help marketers navigate the complex landscape of digital content adjacency. Panelists highlighted the need to balance performance, scale and brand protection while accommodating different risk appetites. As platforms rapidly innovate, brands must stay informed about new features and capabilities to ensure strategies remain suitable. Overall, the industry […]

CANNES — Retail media networks are evolving into broader commerce media strategies, but the industry is still grappling with how to maximize value. Daniella Harkins discussed challenges around data collaboration, measurement standards, and budget allocation across networks. While clean room technology enables privacy-compliant data sharing, companies need to focus on finding the right partners and […]

CANNES — Panelists at the Global Leadership Summit: Streaming TV & Digital Video discussed how aligning ad emotions with content sentiment can significantly improve CTV advertising effectiveness. Research suggests matching ad emotions to programming context can yield 2-3x performance lifts. While some industry resistance exists, data-driven results are convincing brands to consider emotions-based targeting. Panelists stressed the […]

CANNES — In a world where cookies are crumbling, IP addresses are being suppressed, and mobile identifiers are being blocked, first-party data has emerged as the new currency for creating personalized experiences. It’s an avenue for collaboration among partners to surprise and delight users and customers, according to Mike Petrella, MD of Strategic Partnerships at […]

CANNES — In an afternoon panel, industry leaders discuss how retail media drive results for consumer packaged goods brands. Retail media helps shoppers discover, engage with, experience and purchase brands. This landscape creates a new canvas for building brands, meeting consumers where they are with highly relevant experiences that establish brand value and deliver sales […]

CANNES – Retailers that sell advertising typically have deep troves of consumer data to help brands make better decisions about whom to target in campaigns. Their retail media networks can deliver improved results when combined with social media, such as the photo-messaging app Snapchat. “Pretty much every retail media network, every manufacturer that we deal […]

CANNES — For retail media networks looking to leverage data collaboration for commerce, the world looks full of opportunity – and increasing complexity. In this video interview with Beet.TV, Frederick Stanichev, VP Sales at LiveInsights, LiveRamp, says companies are looking to move forward. “One best practice, one thing that we see now emerging more and more […]

CANNES — Brands must build creative for TikTok itself in order to drive attention and outcomes on the platform, says TikTok’s head of global marketing science. “Build for the platform,” says Jorge Ruiz, Global Head of Marketing Science at TikTok, in this video interview with Beet.TV. “If you do a TV spot, it’s going to work […]

CANNES — In a morning panel at the Global Leadership Summit: Retail & Commerce Media, Brian Gleason from ad-tech pioneer Criteo discusses how commerce media is changing the way marketers reach and influence consumers through relevant and personalized ads. Commerce media is uniquely positioned to address the “Browse to Buy” and “From Couch to Cart” […]